SEO Case Study: Increased Organic Traffic 190% in 9 Months for a B2B Renewable Energy Contractor in Denver
On March 10, 2025, a Denver, Colorado based renewable energy contractor partnered with Goforaeo after noticing a clear pattern: referrals were strong, but their website was not bringing steady commercial project inquiries. They were respected locally, yet they were hard to find when buyers searched for services like commercial solar, EV charging installs, and energy retrofit work.
This SEO Case Study covers the work from March 10, 2025 to November 30, 2025 and how we turned organic search into a consistent source of qualified quote requests and site assessment bookings.
Quick results summary:
This was a practical SEO build, not a one time spike. Every month we shipped improvements, tracked results, and adjusted based on what real buyers searched.
Highlights from March 2025 to November 2025:
- Organic traffic increased 190% in 9 months
- Monthly organic sessions grew from 3,100 to 8,990
- Monthly qualified inquiries from organic grew from 7 to 22
- Monthly booked site assessments from organic grew from 3 to 11
- Google Business Profile actions from organic discovery grew from 210 to 640 per month
- Top 3 keyword rankings expanded from 4 to 23 (mix of local and non local commercial intent terms)
Client snapshot:
They are a B2B focused contractor in Denver, Colorado serving commercial and industrial clients across the Front Range. Their projects are not small residential jobs. Most revenue comes from mid to large installs and ongoing service contracts.
Services they sell:
- Commercial solar installation and expansion projects
- EV charging station installation for properties and fleets
- Battery storage add ons for commercial sites
- Energy audits and retrofit work for facilities
- Ongoing maintenance and monitoring contracts
Common buyer types:
- Facilities managers and operations leaders
- Property management groups
- Construction and general contractor partners
- Sustainability teams inside mid market companies
Starting point in March 2025:
We took the baseline snapshot in the first week, using Google Analytics, Google Search Console, and call tracking. The site had decent branding, but search visibility was uneven and conversion paths were unclear.
What the numbers looked like at the start:
Baseline pulled on March 10, 2025:
- Organic sessions: 3,100 per month
- Organic leads (forms plus calls): 9 per month
- Qualified inquiries (matched their minimum project size): 7 per month
- Booked site assessments from organic: 3 per month
- Google Business Profile actions from discovery searches: 210 per month
- Keywords in top 10: 26
- Keywords in top 3: 4
What was holding them back:
- Service pages were broad and sounded similar to every other contractor
- No clear pages for high intent commercial searches
- Content talked about “renewable energy” but buyers searched “commercial solar contractor Denver” and “EV charging installation for apartments”
- Case studies existed as PDFs and were not helping SEO
- Internal linking was weak, so important pages did not get enough authority
- Contact forms asked too much too early, which reduced submissions
- Local signals were inconsistent across directories and the Google listing
How we measured success:
Traffic was important, but it was not the main business outcome. In this industry, the real win is qualified project conversations.
We tracked three layers so the numbers were honest:
- Visibility metrics: rankings, impressions, clicks, organic sessions
- Lead metrics: quote requests, call leads, booked site assessments
- Quality metrics: inquiries that matched their project minimums and service area
Tracking setup we implemented:
In March 2025, we cleaned up tracking so the team could trust the results:
- GA4 conversion events: form submit, click to call, book assessment, email clicks
- Google Search Console: query level and page level tracking
- Call tracking for organic sessions on key pages
- Simple CRM tagging for lead source and service type
- Monthly review notes: what moved, what pages improved, what to build next
Strategy overview:
We kept the plan grounded in how B2B buyers actually search. Denver also has serious competition in solar and EV installs, so we avoided generic content and built intent driven pages.
Strategy pillars:
- Build pages that match commercial buying intent
- Strengthen local trust for Denver and nearby areas
- Create proof that reduces buyer risk
- Make the site easy to crawl and easy to convert
Month by month work and results:
This is the full monthly timeline from March 2025 to November 2025. Each month includes what we shipped and what moved.
March 2025: foundation, tracking, and quick wins
This month was about cleaning up technical issues and making sure leads were trackable. We also made small changes that improved conversion without waiting for rankings.
Work completed in March:
- Full technical audit: indexability, redirects, duplication, crawl depth
- Fixed broken internal links and cleaned up thin pages
- Set up GA4 conversions and Search Console filters
- Added clear CTAs on service pages: “Request a site assessment” and “Get a commercial quote”
- Rewrote page titles for service and location relevance
March results:
- Organic sessions: 3,100
- Qualified inquiries from organic: 7
- Booked site assessments from organic: 3
- Google Business Profile actions: 210
April 2025: rebuild the core service pages for commercial intent
This is where the site started to look like a commercial contractor site, not a general renewable brand site.
Work completed in April:
- Published new commercial service pages: solar, EV charging, energy audits, maintenance
- Added “Who it is for” and “Typical project size” sections to qualify leads
- Built a simple internal linking plan from blog content to service pages
- Added FAQ sections based on real sales calls
- Improved page layout to make trust signals visible above the fold
April results:
- Organic sessions: 3,520
- Qualified inquiries from organic: 8
- Booked site assessments from organic: 4
- Google Business Profile actions: 260
May 2025: local SEO cleanup and Denver relevance
In Denver, local trust matters even for large B2B projects. We improved their local signals without turning the site into spammy city pages.
Work completed in May:
- Optimized Google Business Profile: services, categories, service areas, photos
- Fixed NAP consistency across key directories
- Created one strong Denver hub page focused on commercial projects
- Added project gallery pages with short written context, not just photos
- Set up a review request flow to increase fresh reviews from real clients
May results:
- Organic sessions: 4,050
- Qualified inquiries from organic: 10
- Booked site assessments from organic: 5
- Google Business Profile actions: 320
June 2025: build “use case” pages that buyers actually search
Commercial buyers search by building type and use case. We leaned into that and built pages that matched those searches clearly.
Work completed in June:
- Published use case pages: warehouses, office buildings, multifamily properties, retail
- Added EV charging pages by use case: apartments, workplaces, fleet depots
- Wrote content around permitting and timelines, because buyers worry about delays
- Added schema for services and FAQs on key pages
- Improved internal linking so every use case page supported a core service page
June results:
- Organic sessions: 4,780
- Qualified inquiries from organic: 12
- Booked site assessments from organic: 6
- Google Business Profile actions: 390
July 2025: proof building and SEO Case Study upgrades
Traffic was growing, but we wanted better conversion rate. In construction and energy projects, proof closes the gap.
Work completed in July:
- Turned PDF case studies into indexable web SEO Case Study pages
- Added clear metrics to each SEO Case Study: system size, timeline, outcome
- Built a “Process” page: how site assessments work, what happens next
- Added trust blocks to money pages: licenses, certifications, partner badges
- Improved quote form to reduce friction and remove unnecessary fields
July results:
- Organic sessions: 5,600
- Qualified inquiries from organic: 14
- Booked site assessments from organic: 7
- Google Business Profile actions: 450
August 2025: content clusters for long tail commercial searches
This month focused on the searches that look small individually but add up to real leads. These were terms like pricing, incentives, timelines, and contractor selection.
Work completed in August:
- Published “commercial solar cost” and “EV charging installation cost” pages
- Added pages about incentives and rebates with plain language explanations
- Built a contractor selection guide: what to ask before signing
- Updated older blog posts to match search intent and added strong internal links
- Started targeted outreach to earn links from local business and energy groups
August results:
- Organic sessions: 6,720
- Qualified inquiries from organic: 16
- Booked site assessments from organic: 8
- Google Business Profile actions: 520
September 2025: push rankings with on page upgrades and authority
By now, we had enough content. We focused on improving what already ranked on page 2 and early page 1, and we strengthened authority signals.
Work completed in September:
- Refresh of top 10 pages: better headings, clearer answers, stronger CTAs
- Added internal links from high traffic pages to pages close to top 3
- Earned 4 relevant backlinks from local and industry sites
- Expanded project gallery with better descriptions and locations served
- Tightened site speed on mobile by reducing heavy scripts
September results:
- Organic sessions: 7,820
- Qualified inquiries from organic: 18
- Booked site assessments from organic: 9
- Google Business Profile actions: 590
October 2025: conversion quality improvements
As inquiries increased, we wanted to protect the sales team’s time. We refined lead quality without cutting volume.
Work completed in October:
- Added light qualification fields: building type, project timeline, location
- Created a “Not a fit” section to reduce tiny job requests
- Added stronger calls to action on high intent pages
- Improved call tracking attribution so calls were tied to landing pages
- Built a short FAQ page focused on commercial permitting and timelines
October results:
- Organic sessions: 8,540
- Qualified inquiries from organic: 20
- Booked site assessments from organic: 10
- Google Business Profile actions: 620
November 2025: protect wins and expand what converts
This month focused on stabilizing rankings, refreshing pages that were winning, and expanding the strongest lead drivers.
Work completed in November:
- Updated top converting pages using Search Console query data
- Added more internal links weekly to the highest ROI service pages
- Published 2 more case studies focused on commercial outcomes
- Expanded Denver and Front Range service area content carefully
- Cleaned up minor technical issues found in a new crawl
November results:
- Organic sessions: 8,990
- Qualified inquiries from organic: 22
- Booked site assessments from organic: 11
- Google Business Profile actions: 640
Before vs after proof:
Here is the simple comparison using the baseline date and the month 9 endpoint.
Baseline on March 10, 2025:
- Organic sessions: 3,100 per month
- Qualified inquiries from organic: 7 per month
- Booked site assessments from organic: 3 per month
- Google Business Profile actions: 210 per month
- Top 3 keyword rankings: 4
By November 30, 2025:
- Organic sessions: 8,990 per month
- Qualified inquiries from organic: 22 per month
- Booked site assessments from organic: 11 per month
- Google Business Profile actions: 640 per month
- Top 3 keyword rankings: 23
Traffic growth math:
- 3,100 to 8,990 is a gain of 5,890 sessions per month
- 5,890 divided by 3,100 equals 190% growth
What changed on the site that caused the lift:
This was not one trick. It was the combination of clearer pages, stronger local trust, and content that matched how B2B buyers search.
Changes that mattered most:
- We built commercial focused service pages that answered real buyer questions
- We created use case pages by building type, which matched intent better than generic blogs
- We turned proof into searchable assets, especially case studies and project galleries
- We improved internal linking so Google understood priority pages
- We cleaned up local trust signals and made the Google listing stronger
- We made conversion paths simple so more visitors turned into inquiries
Tools used:
We used a consistent tool stack and reviewed it monthly. The tools supported decisions, but the main driver was steady execution.
Research and SEO tools:
- Google Search Console: search queries, indexing, page opportunities
- GA4: sessions, conversions, engagement, conversion paths
- Screaming Frog: crawl data, internal links, metadata checks
- Ahrefs or Semrush: keyword gaps, competitor review, link research
Local and tracking tools:
- Google Business Profile: local visibility and actions tracking
- Call tracking platform: call source, landing pages, and lead quality
- Looker Studio or a simple monthly dashboard: combined reporting view
- CRM tracking: service type tagging and lead source mapping
Content workflow tools:
- Google Docs for briefs and writing workflow
- Simple content templates for service pages, use case pages, and case studies
- Image compression tools for faster load speed on gallery pages
What we would do next:
After November 2025, the best next step is to expand the winners instead of constantly starting new topics.
Recommended next moves:
- Build more industry and building type pages based on lead quality
- Add more case studies with clear metrics and timelines
- Expand authority with steady link earning from relevant groups and partners
- Continue monthly page refreshes to protect rankings
- Add more conversion focused assets: checklists, project planning guides, permit timelines
Takeaways for B2B contractors:
If you are a contractor selling complex energy projects, SEO works when you focus on real intent and real trust.
What this Denver SEO Case Study shows:
- You can grow fast without chasing only broad keywords
- Service pages, use case pages, and proof assets can outperform blog only strategies
- Local trust signals still matter for commercial buyers
- Tracking leads and booked assessments makes SEO decisions much easier
- Consistent monthly work beats random big pushes
This is how the Denver renewable energy contractor and Goforaeo built a steady organic channel from March 10, 2025 to November 30, 2025, moving from 3,100 to 8,990 monthly organic sessions and improving both the quantity and quality of inbound commercial inquiries.