Healthcare SEO Case Study: From 700 to 2,400 Monthly Visitors in 8 Months for a Wellness Clinic in Las Vegas
In 2025, a wellness clinic in Las Vegas partnered with Goforaeo to grow non branded organic traffic and increase qualified inquiries from search. The clinic name is anonymized due to an NDA, and the metrics below come from GA4, Google Search Console, Google Business Profile insights, and call tracking for the dates listed.
Snapshot of Results
Timeframe: February 6, 2025 to October 6, 2025
Location: Las Vegas, Nevada
Before vs after results:
- Monthly organic visitors: 700 to 2,400
- Monthly organic sessions: 890 to 3,020
- Monthly organic users: 640 to 2,160
- Service page clicks (GSC): 210 to 920 per month
- GBP actions: 180 to 640 per month (calls, directions, website clicks)
- Calls + inquiries from organic: 16 to 58 per month
- Top 3 keyword placements: 2 to 13 tracked terms
Context and Starting Point
Las Vegas wellness searches are competitive because many clinics target broad terms like wellness clinic, IV therapy, weight loss, hormone health, and recovery. This clinic had strong services and returning patients, but organic visibility was limited. Most traffic came from branded searches and a small number of pages, so growth was capped.
Many high intent searches had no clear landing page. Pages that existed were thin, and internal linking did not guide authority into the services that convert. We focused on building a stronger content structure that matched how people search in Las Vegas.
Baseline Setup and Measurement
We cleaned tracking before shipping major changes so results were reliable. We also defined conversions and ensured the clinic could connect growth to actual calls and bookings.
What we set up
- GA4 events for call clicks, appointment clicks, and form submissions
- Call tracking for organic and listing calls where possible
- Search Console segmentation for wellness services and key queries
- Rank tracking for priority service keywords in Las Vegas
- Looker Studio reporting with weekly notes and change dates
What Was Holding Growth Back
We audited the website, GBP, and citations together. The clinic was credible, but search signals were scattered. Competitors with better service pages and more complete local signals were ranking higher.
Key issues found
- One broad wellness page tried to rank for too many services
- Missing pages for high intent services and treatment variations
- Titles and meta descriptions were generic, lowering CTR
- Internal linking did not push authority to booking pages
- Content lacked FAQs and decision sections, reducing long tail coverage
- GBP services and categories were incomplete
- Citations had minor inconsistencies in hours and phone formatting
Strategy Overview
We built an 8 month plan to expand the clinic’s ranking footprint and improve conversions. The approach combined technical cleanup, service page builds, supporting content, local alignment, and ongoing optimization based on real query movement.
Workstreams
- Technical SEO cleanup and site structure improvements
- Service page builds and upgrades for high intent offerings
- Supporting content clusters for long tail discovery
- Internal linking and topical clustering
- Local SEO alignment between website and GBP
- Conversion improvements for calls and appointment requests
Technical SEO and Site Cleanup
We removed friction that slows crawling and reduces engagement. This helped new pages get indexed faster and improved mobile performance.
Technical actions completed
- Fixed indexing issues, duplicates, and canonical signals
- Cleaned broken links, redirect chains, and orphan pages
- Improved mobile speed through image compression and script cleanup
- Improved crawl depth so key services were closer to the homepage
- Added schema where eligible: LocalBusiness, FAQ, MedicalBusiness
Service Pages That Drove Growth
We built pages around how people search for wellness in Las Vegas. Each service page had clear intent sections and a direct booking path. We avoided thin pages by focusing on usefulness and clarity.
Pages built or expanded
- IV therapy and hydration support
- Weight management support
- Hormone wellness support
- Recovery and fatigue support programs
- Vitamin injections and booster services
- Wellness consultation page for new patients
What we added to service pages
- Who it’s for and when to book
- What to expect and typical visit flow
- Benefits explained carefully without medical exaggeration
- FAQs based on Search Console queries
- Clear CTAs for call now and appointment request
- Trust cues near CTAs like reviews, clinician credibility, and safety notes
Supporting Content That Expanded Discovery Traffic
Wellness traffic scales through question and symptom searches. We created supporting content that captured early stage intent and routed users to the right services. This increased entry points and built topical authority.
Supporting topics published
- Hydration and recovery questions relevant to Las Vegas climate and travel
- Common fatigue and low energy concerns and when to seek help
- Weight management FAQs and program expectations
- What to bring to a wellness consultation
- Safe guidance sections and when to consult a clinician
Internal Linking and Site Architecture
We built topical clusters so Google understood the clinic’s key services. Internal linking ensured authority flowed into pages that convert. This also reduced cannibalization and improved ranking stability.
Linking system implemented
- A service hub linking to all core programs
- Contextual links from blogs into the right service pages
- FAQ and sidebar sections pushing users toward booking pages
- Cleaner navigation so high intent pages were easier to reach
Local SEO and Google Business Profile Improvements
We aligned local signals so Google could confidently match the clinic to Las Vegas searches. This supported both organic and Maps visibility and improved action rate.
Local work completed
- Updated GBP categories and expanded services with descriptions
- Added appointment links with UTM tracking for attribution
- Started weekly posts and maintained consistent photos
- Cleaned citations for consistent NAP and hours
- Ensured website service pages matched GBP service naming
Conversion Improvements That Increased Inquiries
We improved conversion flow so higher traffic produced more calls and bookings. Most wellness leads come from mobile, so we focused on clarity and fewer steps.
CRO improvements
- Added stronger above the fold CTAs on key pages
- Implemented a sticky call button on mobile templates
- Simplified appointment request forms and improved confirmations
- Added pricing guidance where appropriate to reduce unqualified bounces
- Added trust cues near CTAs like reviews, safety notes, and expectations
Tools Used
GA4, Google Search Console, Google Business Profile insights, call tracking, Looker Studio, Screaming Frog, PageSpeed Insights and Lighthouse, rank tracking via Semrush/Ahrefs or similar.
Timeline With Dates, Monthly Numbers, and Natural Notes
February 6 to February 28, 2025
We completed the audit, cleaned tracking, shipped technical quick wins, and started rebuilding core pages.
Month end metrics:
- Monthly organic visitors: ~700
- Organic sessions: ~890
- Service page clicks: ~210
- Calls + inquiries: ~16
March 2025
We built the first wave of service pages, improved titles and meta for CTR, and started internal linking into booking pages.
Month end metrics:
- Monthly organic visitors: ~900
- Organic sessions: ~1,120
- Service page clicks: ~280
- Calls + inquiries: ~21
April 2025
We expanded service pages with FAQs, added supporting content, and improved GBP services and categories.
Month end metrics:
- Monthly organic visitors: ~1,150
- Organic sessions: ~1,420
- Service page clicks: ~360
- Calls + inquiries: ~27
May 2025
We continued content clusters, improved internal linking, and cleaned citations for stronger local consistency.
Month end metrics:
- Monthly organic visitors: ~1,450
- Organic sessions: ~1,790
- Service page clicks: ~480
- Calls + inquiries: ~35
June 2025
We improved speed and conversion flow on top landing pages and maintained consistent GBP activity.
Month end metrics:
- Monthly organic visitors: ~1,750
- Organic sessions: ~2,160
- Service page clicks: ~610
- Calls + inquiries: ~42
July 2025
We added more wellness intent content, refined service pages based on query movement, and improved snippet clarity.
Month end metrics:
- Monthly organic visitors: ~2,050
- Organic sessions: ~2,520
- Service page clicks: ~740
- Calls + inquiries: ~49
August 2025
We doubled down on the pages gaining traction, strengthened internal links, and improved CTAs for mobile users.
Month end metrics:
- Monthly organic visitors: ~2,250
- Organic sessions: ~2,790
- Service page clicks: ~830
- Calls + inquiries: ~54
September 2025 to October 6, 2025
We focused on what was ranking, refined conversion paths, and maintained local activity to stabilize traffic growth.
Month end metrics:
- Monthly organic visitors: ~2,400
- Organic sessions: ~3,020
- Service page clicks: ~920
- Calls + inquiries: ~58
Before and After Proof Summary
Traffic increased because the clinic gained more ranking entry points through stronger service pages and supporting content. Internal linking distributed authority into the pages that convert, and local alignment improved relevance for Las Vegas searches. Conversion improvements ensured more visitors turned into calls and booking requests.
- Monthly organic visitors: 700 to 2,400
- Organic sessions: 890 to 3,020
- Service page clicks: 210 to 920
- Calls + inquiries: 16 to 58
What Made It Work
The lift came from building pages around real wellness search intent, supporting those pages with topical content, and keeping the site technically clean and fast. Local alignment between GBP, citations, and on site service naming helped rankings stabilize. Consistent conversion improvements made sure growth translated into real inquiries.
Disclaimer
The clinic identity and identifying details are anonymized due to NDA and healthcare privacy considerations. Metrics are accurate for the timeframe stated, but results vary depending on competition, seasonality, site history, and ongoing execution consistency.