SEO Case Study: 4X Organic Appointments in 8 Months for a Dental Implant Clinic in San Diego
In 2025, a dental implant clinic in San Diego partnered with Goforaeo to increase organic driven appointments by improving high intent rankings and reducing booking friction. The clinic name is anonymized due to an NDA, and the metrics below come from GA4, Google Search Console, Google Business Profile insights, call tracking, and appointment tracking for the dates listed.
Snapshot of Results
Timeframe: February 10, 2025 to October 10, 2025
Location: San Diego, California
Before vs after results:
- Monthly organic appointments: 18 to 74 (4X)
- Organic calls: 26 to 92 per month
- Implant consultation form submissions: 7 to 26 per month
- Click to schedule actions: 5 to 22 per month
- Dental implant page clicks (GSC): 240 to 920 per month
- Dental implant page impressions (GSC): 7,900 to 29,400 per month
- Top 3 rankings (tracked): 1 to 8 high intent terms
- GBP actions: 310 to 1,020 per month
Context and Starting Point
Dental implant SEO is competitive in San Diego because large DSOs, long established implant practices, and aggregator sites dominate the results. The clinic had strong outcomes and patient trust, but organic appointments were limited because the site lacked depth on implant intent queries and the booking path felt unclear on mobile.
Many users landed on broad pages that didn’t answer “cost, timeline, candidacy, and procedure” questions quickly. That created drop offs even when rankings improved. So we focused on ranking and conversion together.
Measurement Setup and Appointment Tracking
We cleaned tracking to avoid double counting and to separate calls from forms clearly. We also ensured the clinic could validate appointment volume, not just leads.
What counted as an organic appointment
- Confirmed implant consult booked from an organic lead
- Call tracking calls marked as “appointment set”
- Appointment form submissions that resulted in a scheduled consult
- Scheduling link clicks that completed booking (when trackable)
Tools and setup
- GA4 events for call clicks, form submissions, schedule clicks, and key CTA buttons
- Call tracking (CallRail or similar) with source attribution and call outcome tags
- Search Console segmentation for implant landing pages and queries
- Local rank tracking for implant keywords in San Diego
- GBP insights tracking for actions and discovery searches
- Looker Studio dashboard with weekly notes and appointment attribution
Diagnosis: What Was Limiting Organic Appointments
We audited the full journey from Google search to booking. The clinic had demand, but the site and listing weren’t matching the exact intent behind implant searches.
Key issues found
- One main implant page tried to rank for everything (implants, all on 4, cost, same day, full mouth)
- Missing pages for high intent variations like all on 4, full arch, implant cost, implant dentist near me
- Titles and meta descriptions didn’t speak to consult intent, lowering CTR
- Above the fold sections didn’t answer the top decision questions
- CTAs were inconsistent and often below the fold on mobile
- Trust signals weren’t placed near CTAs (before and after, financing, credentials)
- Internal linking didn’t push authority into implant conversion pages
- GBP services were not built out fully for implant demand
Strategy Overview
We built an 8 month system that combined high intent SEO with conversion upgrades. We expanded implant page coverage, created supporting content for objections, and made booking easier.
Workstreams
- Implant service page rebuild and expansion (by intent)
- Supporting content cluster focused on cost, candidacy, and timelines
- Internal linking system to funnel authority into consult pages
- Local SEO alignment for San Diego intent and Maps actions
- CRO upgrades for calls, consult forms, and scheduling flow
- Ongoing refinement using query movement and lead quality feedback
Implant Page Rebuild and Service Coverage Expansion
We separated implant intents so each page had one clear target. This prevented cannibalization and helped multiple pages rank for different high intent searches.
Pages built or rebuilt
- Dental implants overview page (core)
- All on 4 dental implants
- Full arch implants and full mouth restoration
- Dental implant cost in San Diego
- Same day implants (where clinically appropriate)
- Implant consultation page with clear steps
- Financing and payment options page
- Tooth replacement comparison page (implant vs bridge vs denture)
What we added to each page
- Above the fold clarity: service, who it’s for, and next step
- Candidacy, timeline, and recovery sections
- Cost guidance and factors affecting pricing (no misleading promises)
- Before and after trust cues and process explanations
- FAQs pulled from Search Console queries
- Strong mobile CTAs and booking options
Supporting Content That Increased Qualified Leads
Implant decisions are research heavy. We built supporting pages that captured early stage queries and routed users into consult pages.
Content topics published
- Are you a candidate for implants
- All on 4 vs traditional implants
- Implant healing timeline and what to expect
- What affects implant cost and financing options
- Bone grafting explanation and when it’s needed
- Sedation options and anxiety support
- Insurance and implant coverage basics
Each supporting page linked into the right service page and the consult page.
Internal Linking and Authority Flow
Internal linking was used to push authority toward the pages that convert. This also reduced drop offs by guiding visitors to the right next step.
Linking improvements
- Implant hub navigation linking to each implant service page
- Contextual links from blogs and FAQs into the consult page
- Related services blocks across implant pages
- Improved crawl depth so implant pages were closer to homepage
- Cleaned duplicates and removed overlapping pages that caused confusion
Local SEO and Google Business Profile Improvements
Implant clinics win when the listing is complete, active, and aligned with services on the site. We improved GBP to increase map driven consults.
GBP work completed
- Updated categories and expanded implant related services with descriptions
- Added appointment URLs with UTM tracking
- Weekly posts about consult availability, financing, and common questions
- Updated photos regularly: office, team, equipment, before and after context
- Improved Q&A with common implant questions and clear answers
- Citation cleanup for consistent NAP and hours across major directories
Conversion Improvements That Drove 4X Appointments
We focused on reducing booking friction, especially on mobile, and increasing trust at the exact point patients decide to book.
CRO changes
- Sticky call button on mobile for implant pages
- Primary CTA placed above the fold on all implant templates
- Shorter consult form and clearer confirmation message
- Added “what happens after you book” section
- Added financing and affordability cues near CTAs
- Added trust signals near CTAs: credentials, reviews, outcomes messaging
- Improved page speed and reduced layout shifts
Tools Used
GA4, Google Search Console, Google Business Profile insights, CallRail (or similar), Looker Studio, Screaming Frog, PageSpeed Insights, Lighthouse, BrightLocal/Whitespark, Semrush/Ahrefs, Microsoft Clarity/Hotjar.
Timeline With Dates, Monthly Numbers, and Natural Notes
February 10 to February 28, 2025
We completed the audit, cleaned tracking, mapped implant intent keywords to new pages, and shipped quick CTA and speed fixes on the implant landing page.
Month end metrics:
- Organic appointments: ~18
- Organic calls: ~26
- Consult forms: ~7
- Implant page clicks: ~240
March 2025
We rebuilt the core implant page and launched the first set of intent pages like cost and all on 4, then started internal linking to funnel authority into consult actions.
Month end metrics:
- Organic appointments: ~25
- Organic calls: ~34
- Consult forms: ~9
- Implant page clicks: ~340
April 2025
We expanded FAQs and published supporting content to capture research intent queries, while refining titles and meta descriptions to increase qualified clicks.
Month end metrics:
- Organic appointments: ~34
- Organic calls: ~45
- Consult forms: ~12
- Implant page clicks: ~470
May 2025
We aligned GBP services with implant offerings, began weekly posts and photo cadence, and cleaned citations to strengthen trust and map visibility.
Month end metrics:
- Organic appointments: ~44
- Organic calls: ~58
- Consult forms: ~15
- Implant page clicks: ~610
June 2025
We improved conversion flow across implant pages, tightened CTAs, and added stronger candidacy and financing sections to reduce hesitation.
Month end metrics:
- Organic appointments: ~54
- Organic calls: ~67
- Consult forms: ~18
- Implant page clicks: ~720
July 2025
We scaled what was ranking, refreshed underperforming pages, expanded internal links, and improved mobile speed on heavy implant templates.
Month end metrics:
- Organic appointments: ~62
- Organic calls: ~76
- Consult forms: ~21
- Implant page clicks: ~820
August 2025
We refined pages using query movement data, strengthened trust cues near CTAs, and improved scheduling flow clarity to reduce drop offs.
Month end metrics:
- Organic appointments: ~69
- Organic calls: ~85
- Consult forms: ~24
- Implant page clicks: ~890
September 10 to October 10, 2025
We doubled down on the highest converting pages, maintained GBP engagement, improved snippets for high impression terms, and stabilized rankings across the main implant cluster.
Month end metrics:
- Organic appointments: ~74
- Organic calls: ~92
- Consult forms: ~26
- Implant page clicks: ~920
Before and After Proof Summary
Organic appointments increased because implant intent was split into dedicated pages, supporting content addressed objections, internal linking pushed authority into consult pages, and conversion flow was simplified. Local alignment through GBP and citations supported both Maps and organic inquiry growth.
- Organic appointments: 18 to 74 per month
- Organic calls: 26 to 92 per month
- Consult forms: 7 to 26 per month
- Implant page clicks: 240 to 920 per month
What Made It Work
The biggest driver was aligning decision intent with the right page and removing friction at booking time. Implant patients have high concerns around cost, candidacy, and timeline. Once those questions were answered clearly and CTAs were easy to use on mobile, consult bookings increased steadily.
Disclaimer
The clinic identity and identifying details are anonymized due to NDA and healthcare privacy considerations. Metrics are accurate for the timeframe stated, but results vary based on competition, seasonality, device mix, and ongoing execution consistency.