Case Study: Increased Organic Users from 500 to 1,900 in 7 Months for a Clinic in California
In 2025, a clinic in California partnered with Goforaeo to grow non branded organic users and increase qualified inquiries from search. The clinic name is anonymized due to an NDA, and the metrics below come from GA4, Google Search Console, Google Business Profile insights, and call tracking for the dates listed.
Snapshot of Results
Timeframe: March 18, 2025 to October 18, 2025
Location: California (single clinic location, city anonymized)
Before vs after results:
- Monthly organic users: 500 to 1,900
- Monthly organic sessions: 720 to 2,760
- Non branded clicks (GSC): 210 to 920 per month
- Service page clicks: 140 to 640 per month
- GBP actions: 160 to 610 per month (calls, directions, website clicks)
- Calls + inquiries from organic: 22 to 74 per month
- Top 3 keyword placements: 2 to 16 tracked terms
Context and Starting Point
The clinic had consistent patient demand, but organic growth was capped. The site relied on a few broad pages, and several high intent services had no dedicated landing pages. Search Console showed impressions across many queries, but clicks were limited because pages did not match intent clearly and titles were not competitive.
Local visibility was also inconsistent. The Google Business Profile was active, but services and categories were not fully built out, and citations had small inconsistencies that can reduce trust. We focused on expanding service coverage, strengthening internal linking, and improving conversion flow so growth turned into calls and bookings.
Measurement Setup
We cleaned tracking first so results were reliable. We also grouped reporting by service pages vs informational pages to ensure growth was coming from the right traffic.
What we set up
- GA4 events for call clicks, form submissions, and appointment clicks
- Search Console segments for non branded queries and priority services
- Rank tracking for core service keywords in the clinic’s area
- GBP insights reporting for actions and discovery searches
- Call tracking for source attribution where possible
- Looker Studio dashboard with weekly notes and change dates
Diagnosis: What Was Limiting Organic Users
The clinic wasn’t missing credibility, it was missing SEO structure and clarity. Google didn’t have clear page targets for each service, and users didn’t always have a clear next step.
Key issues found
- Service pages were thin and not mapped cleanly to search intent
- Missing pages for key service variations and condition searches
- Internal linking didn’t push authority into priority pages
- Titles and meta descriptions were generic, lowering CTR
- Blog content existed but didn’t route users into booking pages
- Duplicate or overlapping pages caused cannibalization
- Mobile speed and layout issues increased drop off
- GBP services and citations needed stronger consistency
Strategy Overview
We used a seven month system designed to scale organic entry points and stabilize rankings. We rebuilt service pages, launched supporting content clusters, improved internal linking, aligned local signals, and improved conversion flow.
Workstreams
- Technical cleanup to improve crawl and speed
- Service page rebuilds for high intent searches
- Supporting content clusters for long tail discovery
- Internal linking system to distribute authority
- Local SEO alignment between GBP, citations, and website
- CTR improvements via titles, metas, and FAQs
- Conversion improvements so growth became inquiries
Technical SEO Cleanup
We fixed technical issues that slow indexing and reduce performance. These improvements helped new pages rank faster and reduced user drop off.
Technical actions completed
- Fixed duplicates, canonicals, and index bloat
- Cleaned broken links and redirect chains
- Improved mobile speed through image compression and script cleanup
- Improved crawl paths so service pages were easier to reach
- Added schema where eligible: LocalBusiness, FAQ, MedicalOrganization
- Cleaned sitemap and ensured priority pages were indexed properly
Service Page Builds That Drove Growth
We rebuilt the site so each major service had a dedicated decision page. Each page answered intent quickly, explained next steps, and included FAQs based on real query data.
Pages built or expanded
- Core service pages based on demand and competition
- Condition pages for common high intent searches
- New patient visit page and insurance guidance
- Location and directions page improvements
- Doctor or provider profile pages for credibility
What we added to each service page
- Clear above the fold service confirmation and booking CTA
- “Who it’s for” and “when to book” sections
- What to expect during the visit
- FAQs pulled from Search Console queries
- Trust cues near CTAs: credentials, reviews, process notes
- Strong internal links to related services
Supporting Content Clusters for Discovery Growth
Organic users increased because the clinic gained more entry points through long tail queries. We built supporting content that answered real questions and routed users into the right services.
Content cluster approach
- One main service page per service area
- 4 to 8 supporting pages per service based on query demand
- FAQ pages designed for snippet visibility
- Strong internal linking from blogs into booking pages
Examples of content topics
- Symptoms and when to see a provider
- Treatment comparisons and visit prep guides
- Insurance and new patient questions
- Condition FAQs based on live impressions
Internal Linking and Site Architecture Improvements
Internal linking helped rankings move faster and stabilized growth. It also improved user journeys, which helped reduce bounce and increase inquiries.
Linking improvements
- Service hub pages linking to all core services
- Contextual links from supporting content into service pages
- Related services blocks on key templates
- Better navigation for mobile users
- Consolidated overlapping pages to reduce cannibalization
Local SEO and Google Business Profile Work
We aligned local signals so Google could match the clinic to more discovery searches. We also improved engagement signals through consistent activity.
Local work completed
- Updated GBP categories and expanded services with descriptions
- Added appointment URLs with UTM tracking
- Weekly posts and consistent photos
- Citation cleanup for consistent NAP and hours
- Strengthened on page location signals naturally
- Added LocalBusiness schema and consistent footer NAP
Conversion Improvements That Increased Inquiries
Traffic growth only matters if it becomes calls and bookings. We improved conversion flow, especially for mobile users.
CRO updates
- Sticky call button on mobile templates
- CTAs above the fold and after key sections
- Simplified appointment request forms
- Clear “what happens next” message after form submission
- Trust blocks near CTAs to reduce hesitation
Tools Used
GA4, Google Search Console, Google Business Profile insights, call tracking, Looker Studio, Screaming Frog, PageSpeed Insights and Lighthouse, BrightLocal/Whitespark, Semrush/Ahrefs, Microsoft Clarity or Hotjar, Google Tag Manager.
Timeline With Dates, Monthly Numbers, and Natural Notes
March 18 to March 31, 2025
We completed the audit, cleaned tracking, mapped keywords to pages, and shipped the first technical fixes. Priority service pages were selected for rebuild based on traffic and conversion potential.
Month end metrics:
- Organic users: ~500
- Organic sessions: ~720
- Non branded clicks: ~210
- Calls + inquiries: ~22
April 2025
We rebuilt the first wave of service pages, improved titles and meta descriptions for CTR, and started internal linking into booking pages. GBP services were expanded to improve discovery coverage.
Month end metrics:
- Organic users: ~680
- Organic sessions: ~980
- Non branded clicks: ~310
- Calls + inquiries: ~28
May 2025
We launched supporting content clusters and FAQ blocks based on Search Console queries, which expanded long tail reach. Citation cleanup started to strengthen local trust signals.
Month end metrics:
- Organic users: ~910
- Organic sessions: ~1,320
- Non branded clicks: ~440
- Calls + inquiries: ~37
June 2025
We strengthened internal linking across services, improved mobile speed, and refined the highest impression pages to lift CTR and reduce drop off.
Month end metrics:
- Organic users: ~1,180
- Organic sessions: ~1,720
- Non branded clicks: ~580
- Calls + inquiries: ~48
July 2025
We expanded the service page system, improved conversion paths on the top landing pages, and maintained consistent GBP activity to keep local signals strong.
Month end metrics:
- Organic users: ~1,430
- Organic sessions: ~2,080
- Non branded clicks: ~710
- Calls + inquiries: ~59
August 2025
We doubled down on pages gaining traction, refreshed underperformers, and improved trust cues near CTAs. Rankings stabilized across more services, which increased total users.
Month end metrics:
- Organic users: ~1,670
- Organic sessions: ~2,420
- Non branded clicks: ~840
- Calls + inquiries: ~67
September 18 to October 18, 2025
We focused on stability and scaling: improved snippets for high impression terms, strengthened internal links to the top converting pages, and maintained local citation consistency.
Month end metrics:
- Organic users: ~1,900
- Organic sessions: ~2,760
- Non branded clicks: ~920
- Calls + inquiries: ~74
Before and After Proof Summary
Organic users increased because the clinic gained more ranking entry points through stronger service pages and supporting content. Internal linking distributed authority into priority pages, local alignment improved discovery visibility, and conversion improvements turned growth into inquiries.
- Organic users: 500 to 1,900
- Organic sessions: 720 to 2,760
- Non branded clicks: 210 to 920
- Calls + inquiries: 22 to 74
What Made It Work
The lift came from building a scalable structure: clear service pages, supporting content clusters, and strong internal linking. Local signals from GBP and citations improved stability, while conversion fixes ensured more users turned into calls and bookings.