Case Study: Healthcare SEO Success in 10 Months in Los Angeles
In 2025, a healthcare clinic in Los Angeles partnered with Goforaeo to grow steady organic traffic, local visibility, and patient inquiries. The clinic name is anonymized due to an NDA, and the numbers below come from GA4, Google Search Console, Google Business Profile insights, call tracking, and rank tracking for the dates listed.
Snapshot of Results
Timeframe: February 3, 2025 to December 3, 2025
Location: Los Angeles, California
Before vs after results:
- Organic users: 2,100 to 6,900 per month
- Organic sessions: 2,980 to 9,400 per month
- Non branded clicks (GSC): 720 to 2,860 per month
- Service page clicks (GSC): 410 to 1,740 per month
- GBP impressions: 54,000 to 168,000 per month
- GBP discovery searches: 6,400 to 19,800 per month
- GBP actions: 980 to 3,120 per month
- Calls + inquiries (organic + Maps): 120 to 410 per month
- Tracked page 1 keywords: 18 to 74
Context and Starting Point
Los Angeles is tough for healthcare SEO. Big hospitals, large groups, and directory sites take many top spots. The clinic had good services and patients, but Google was not matching it to enough non branded searches. The site had a few strong pages, but most service pages were thin, internal links were weak, and the listing was not built out for full service coverage.
We built a system that improves three things together: rankings, local trust, and conversions. That way growth did not depend on one trick or one page.
Measurement Setup
We cleaned tracking first so results were real and not inflated. We also built reports by service line so we could see what was working and scale it.
What we set up
- GA4 events for call clicks, forms, and appointment clicks
- Call tracking to separate website calls and listing calls
- Search Console segments for service pages and non branded queries
- GBP insights tracking for impressions, discovery searches, and actions
- Rank tracking for priority LA service terms
- Looker Studio dashboard with weekly notes
What Was Holding Growth Back
The clinic did not have an authority problem as much as a structure problem. Google needs clear pages for clear services, and patients need clear next steps.
Main issues found
- One or two pages were trying to rank for too many services
- Several services had no dedicated page
- Titles and meta descriptions were too generic
- Internal linking did not push value to the right pages
- Mobile experience was slow on key templates
- GBP services and photos were not consistent
- Citations had small inconsistencies that reduced local trust
Strategy Overview
We ran the work in five connected tracks. Each track supported the others.
Workstreams
- Fix technical issues and improve site speed
- Build and upgrade service pages for high intent searches
- Create supporting content for common questions and conditions
- Strengthen internal linking and page structure
- Improve local SEO through GBP and citation cleanup
- Improve conversion flow so traffic becomes calls and bookings
Technical Cleanup and Speed Work
We fixed the issues that slow crawling and hurt mobile experience. This helped new pages get indexed faster and reduced drop offs.
What we did
- Fixed duplicates, canonicals, and index bloat
- Cleaned broken links and redirect chains
- Improved Core Web Vitals on main templates
- Compressed images and reduced heavy scripts
- Improved crawl depth so service pages were easier to reach
- Added schema where eligible: LocalBusiness and FAQ
Service Pages That Drove Results
We rebuilt service pages as decision pages. That means the page answers what the service is, who it is for, what happens next, and how to book.
Pages built or expanded
- Primary care and same day visits
- Urgent care style services offered by the clinic
- Condition pages for high intent issues
- Screening and diagnostics pages where relevant
- Insurance and new patient pages
What we added to each page
- Clear first section with service plus LA context
- Symptoms and who it helps
- What to expect during the visit
- FAQs from Search Console queries
- Strong CTAs for call now and request appointment
- Trust blocks near CTAs like credentials and reviews
Supporting Content That Expanded Reach
In LA, many searches are question based. We built content that answers those questions and links to the right service page. This increased entry points and helped topical authority.
Examples of topics
- When to see a doctor for common symptoms
- Insurance and visit process explainers
- Treatment prep and follow up guidance
- Recovery and what to expect pages
Internal Linking and Site Structure
Internal linking helped rankings move faster because authority flowed into the pages we wanted to rank. It also helped users find the right service faster.
What we improved
- Built service hub pages by category
- Added related services sections on key pages
- Linked supporting content into service pages with natural anchors
- Reduced orphan pages and cleaned navigation paths
- Consolidated overlapping pages to avoid cannibalization
Local SEO Improvements for Los Angeles
We treated GBP like a second homepage. Many local searches start and end on Maps.
GBP and local work
- Updated categories and expanded services with descriptions
- Added appointment link with UTM tracking
- Weekly posts about availability and services
- Consistent photos: exterior, interior, staff, service context
- Citation cleanup for consistent NAP and hours
- Improved on site NAP formatting and LocalBusiness schema
Conversion Improvements That Increased Inquiries
More traffic is useless if booking is hard. We improved the next step on mobile and made actions easier.
CRO improvements
- Sticky click to call button on mobile
- CTAs above the fold and after key sections
- Shorter forms and clearer confirmation message
- Better contact blocks with hours, parking, and directions
- Improved page speed and reduced layout shifts
Tools Used
GA4, Google Search Console, GBP insights, call tracking, Looker Studio, BrightLocal or Whitespark, Screaming Frog, PageSpeed Insights and Lighthouse, Semrush/Ahrefs, Microsoft Clarity or Hotjar, Google Tag Manager.
Timeline With Dates, Monthly Numbers, and Natural Notes
February 3 to February 28, 2025
We completed the audit, fixed tracking, mapped services to keywords, and shipped quick speed and CTA fixes on the highest traffic pages. We also identified which services needed dedicated pages first.
Month end metrics:
- Organic users: ~2,100
- Non branded clicks: ~720
- GBP impressions: ~54,000
- Calls + inquiries: ~120
March 2025
We rebuilt priority service pages, improved titles and metas for better clicks, and started internal linking so authority flowed into the pages that convert. GBP services were expanded to improve discovery coverage.
Month end metrics:
- Organic users: ~2,650
- Non branded clicks: ~910
- GBP impressions: ~71,000
- Calls + inquiries: ~150
April 2025
We launched the first set of supporting content, added FAQs based on real queries, and continued technical cleanup to improve crawl and speed. Citations were cleaned on major platforms to stabilize local trust.
Month end metrics:
- Organic users: ~3,150
- Non branded clicks: ~1,180
- GBP impressions: ~92,000
- Calls + inquiries: ~190
May 2025
We expanded service and condition pages, strengthened internal linking, and improved conversion flow on the top landing pages. Map pack visibility started to stabilize for more services.
Month end metrics:
- Organic users: ~3,850
- Non branded clicks: ~1,520
- GBP impressions: ~112,000
- Calls + inquiries: ~240
June 2025
We doubled down on what was ranking, refreshed pages that were stuck, and improved snippets for high impression queries. GBP posts and photos stayed consistent so engagement signals didn’t drop.
Month end metrics:
- Organic users: ~4,650
- Non branded clicks: ~1,860
- GBP impressions: ~131,000
- Calls + inquiries: ~290
July 2025
We scaled more service lines, added stronger trust sections, and expanded internal linking into the highest value pages. Conversion friction was reduced further for mobile users.
Month end metrics:
- Organic users: ~5,250
- Non branded clicks: ~2,140
- GBP impressions: ~145,000
- Calls + inquiries: ~330
August 2025
We refined content using live query movement, added more FAQs, and improved routing so users reached the right department faster. Local visibility improved as citation consistency settled.
Month end metrics:
- Organic users: ~5,850
- Non branded clicks: ~2,360
- GBP impressions: ~154,000
- Calls + inquiries: ~360
September 2025
We refreshed underperformers, improved internal link anchors, and pushed pages close to top positions into stronger placements.
Month end metrics:
- Organic users: ~6,250
- Non branded clicks: ~2,540
- GBP impressions: ~160,000
- Calls + inquiries: ~385
October 2025
We focused on stability, improved CTAs and booking clarity, and continued consistent GBP activity to protect growth.
Month end metrics:
- Organic users: ~6,520
- Non branded clicks: ~2,660
- GBP impressions: ~164,000
- Calls + inquiries: ~398
November 2025
We tightened technical cleanup, improved content formatting on top pages, and expanded topical coverage for services gaining traction.
Month end metrics:
- Organic users: ~6,720
- Non branded clicks: ~2,780
- GBP impressions: ~166,000
- Calls + inquiries: ~405
November 28 to December 3, 2025
We maintained the pages and services that were winning, updated snippets for the highest impression terms, and kept GBP engagement steady to hold rankings.
Month end metrics:
- Organic users: ~6,900
- Non branded clicks: ~2,860
- GBP impressions: ~168,000
- Calls + inquiries: ~410
Before and After Proof Summary
Growth happened because the clinic gained more pages that could rank, those pages matched real search intent, and local trust signals became consistent. Internal linking helped rankings spread across services, and conversion fixes made sure the new traffic turned into calls and appointment requests.
- Organic users: 2,100 to 6,900 per month
- Non branded clicks: 720 to 2,860 per month
- GBP impressions: 54,000 to 168,000 per month
- Calls + inquiries: 120 to 410 per month
What Made It Work
This was not one change. It was many simple improvements done consistently. Clear service pages, strong internal linking, steady local signals, and a smooth mobile booking path made the results compound month after month.