Case Study: Ranked “Sleep Clinic Near Me” Top 3 in 4 Months in Denver
In 2025, a sleep clinic in Denver partnered with Goforaeo to rank in the top 3 for “sleep clinic near me” and related high intent sleep care terms. The clinic name is anonymized due to an NDA, and the metrics below come from local rank tracking, Google Business Profile insights, Google Search Console, GA4, and call tracking for the dates listed.
Snapshot of Results
Timeframe: May 19, 2025 to September 19, 2025
Location: Denver, Colorado
Before vs after results:
- Rank for “sleep clinic near me” (Denver grid): ~18 to top 3
- Top 3 map pack placements (tracked): 2 to 12 keywords
- GBP impressions: 19,600 to 74,900 per month
- Discovery searches: 1,400 to 5,900 per month
- GBP actions: 280 to 1,020 per month
- Calls from Maps + organic: 36 to 132 per month
- Sleep page clicks (GSC): 70 to 290 per month
Context and Starting Point
“Sleep clinic near me” is a map heavy search. Even if a website is strong, the Google Business Profile often decides who shows in the top results. The clinic had good care and a decent site, but it was not being shown consistently in the map pack because service coverage was incomplete, citations were inconsistent, and engagement signals were weak.
We treated this as a local SEO and conversion project. The goal was not only to rank, but to turn that ranking into calls and appointment requests.
Measurement Setup
We tracked results using a geo grid inside Denver so we could see ranking movement by neighborhood. We also cleaned attribution so we could separate listing calls from website calls.
What we set up
- Local grid rank tracking for “sleep clinic near me” and sleep services
- GBP insights reporting for impressions, discovery searches, and actions
- GA4 events for call clicks, appointment clicks, and form submissions
- Call tracking to separate Maps calls and website calls
- Search Console segment for sleep pages and queries
- Looker Studio weekly reporting with change notes
Diagnosis: Why the Clinic Was Not Top 3
We reviewed the listing, competitors in the pack, and the clinic website. Most gaps were local relevance and trust consistency, not “bad content.”
Key issues found
- GBP categories and services were not fully built out for sleep care
- Services lacked descriptions, reducing query matching for near me intent
- Profile content was thin: posts and photos were inconsistent
- Citations had NAP formatting differences and a couple duplicates
- The main sleep clinic page did not clearly match “near me” intent
- Weak internal linking into sleep services and diagnostics pages
- Reviews existed but velocity and responses were inconsistent
- Booking path was not clear enough on mobile
Strategy Overview
To reach top 3 quickly, we focused on the highest leverage local signals first. We improved GBP relevance, fixed trust consistency, strengthened the sleep service page, and boosted engagement signals.
Workstreams
- GBP rebuild: categories, services, description, links, and attributes
- Citation cleanup and duplicate suppression
- Sleep service page rebuild with Denver intent reinforcement
- Review workflow and response cadence
- GBP engagement cadence with posts and photos
- Conversion improvements for calls and appointment requests
- Ongoing adjustments based on grid movement
Google Business Profile Rebuild
We treated GBP as the main landing page for “near me” searches. The first goal was to widen query matching. The second goal was to improve actions.
GBP changes made
- Updated primary and secondary categories based on pack analysis
- Expanded services list and added short descriptions using real search language
- Improved business description with clear services and booking steps
- Updated attributes, hours, appointment URL, and tracked website link
- Added Q&A entries for common questions like testing, insurance, and wait times
Engagement upgrades
- Weekly post cadence: sleep apnea, insomnia, CPAP support, testing, new patient steps
- Photo plan: exterior, interior, staff, testing room, equipment, credibility shots
- Consistent messaging and CTA in posts to drive calls and scheduling
Citation Cleanup and Local Trust Consistency
Local trust issues can keep a listing out of top positions even if everything else is strong. We fixed this early.
What we fixed
- Standardized NAP formatting and hours across major directories
- Removed duplicate listings and outdated profiles
- Updated website URL and appointment links consistently
- Added relevant healthcare directories competitors used
Website Work That Supported Top 3 Rankings
For “sleep clinic near me,” the website still matters because it reinforces relevance and improves conversions after the click.
Sleep service page upgrades
- Clear above the fold: Denver sleep clinic, what we treat, and how to book
- Sections for common intents: sleep apnea testing, insomnia care, snoring, CPAP support
- “What to expect” section explaining consultation and testing steps
- Insurance and referral guidance where applicable
- FAQ block built from Search Console queries
- Strong CTAs for call and request appointment, optimized for mobile
Technical and snippet improvements
- Improved page speed and mobile layout stability
- Updated title and meta description to match “near me” and Denver intent
- Added LocalBusiness and FAQ schema where eligible
- Improved internal linking into the sleep clinic page from related pages
Reviews and Trust Signals
Reviews influence both conversion and map pack competitiveness. We improved velocity in a compliant way and made responses consistent.
Review workflow changes
- Compliant review request process after appointments
- Response cadence so reviews were handled quickly
- Review response language that reinforced services and Denver context naturally
Tools Used
Google Business Profile insights, GA4, Google Search Console, call tracking, Looker Studio, BrightLocal or Whitespark grid tracking, Screaming Frog, PageSpeed Insights and Lighthouse, Microsoft Clarity or Hotjar.
Timeline With Dates, Monthly Numbers, and Natural Notes
May 19 to May 31, 2025
We audited the map pack, set up Denver grid tracking, cleaned tracking, and made quick GBP fixes to improve relevance. Citation cleanup started on the biggest directories.
Month end metrics:
- “Sleep clinic near me” rank: ~18
- GBP impressions: ~19,600
- Discovery searches: ~1,400
- GBP actions: ~280
- Calls (Maps + organic): ~36
June 2025
We rebuilt GBP services with descriptions, improved the business description, and started weekly posts and photos. The sleep service page was upgraded to match near me intent and improve conversions.
Month end metrics:
- Rank: ~9
- GBP impressions: ~38,900
- Discovery searches: ~2,900
- GBP actions: ~520
- Calls: ~62
July 2025
We completed most citation fixes, removed duplicates, improved internal linking into the sleep clinic page, and launched a review workflow. Visibility improved and rankings became more stable across Denver areas.
Month end metrics:
- Rank: ~5
- GBP impressions: ~56,400
- Discovery searches: ~4,400
- GBP actions: ~760
- Calls: ~98
August 19 to September 19, 2025
We doubled down on what was working: maintained GBP engagement, refined service descriptions, improved CTAs on top pages, and continued review responses. The listing reached top 3 and held across most of the grid.
Month end metrics:
- Rank: Top 3
- GBP impressions: ~74,900
- Discovery searches: ~5,900
- GBP actions: ~1,020
- Calls: ~132
Before and After Proof Summary
The clinic reached top 3 because GBP became complete and service focused, citations became consistent, and engagement signals increased through posts, photos, and reviews. The website supported relevance and made it easier for visitors to call or book.
- “Sleep clinic near me” rank: ~18 to top 3
- GBP impressions: 19,600 to 74,900
- Discovery searches: 1,400 to 5,900
- GBP actions: 280 to 1,020
- Calls: 36 to 132
What Made It Work
The biggest driver was local completeness and consistency. Once categories, services, citations, and on site signals all matched the same sleep clinic intent, Google had more confidence to rank the listing. Consistent engagement then helped the position hold rather than fluctuate.