SEO Case Study: Increased Organic Traffic by 230% in 10 Months for a B2B Compliance Consultancy in Denver
In January 2025, a Denver, Colorado based B2B compliance consultancy partnered with Goforaeo to turn their website into a steady source of qualified consultation requests. They had strong expertise and referrals, but search visibility was not matching the quality of their services.
This SEO Case Study covers exactly what we did from January 2025 to October 2025, what changed month by month, and the clear before vs after results pulled from GA4 and Google Search Console.
Quick results overview: what improved and by how much
By the end of October 2025, the site was no longer dependent on a small set of branded searches and referrals. It started earning consistent traffic from people actively searching for compliance help, audits, and advisory services in Denver and across the region.
Before vs after proof (January 2025 vs October 2025):
- Organic sessions (GA4): 1,520 per month to 5,016 per month (+230%)
- Search clicks (Google Search Console): 1,110 per month to 3,690 per month (+232%)
- Keywords in top 10 (tracked set): 41 to 148 (+261%)
- Consultation request leads (forms + tracked calls): 14 per month to 58 per month (+314%)
- Average CTR (GSC): 1.8% to 3.4%
- Share of non branded traffic: from about 35% to about 62%
Timeframe and how we measured results: dates and tracking
The engagement ran for 10 months, starting January 6, 2025 and measured through October 31, 2025. All performance metrics were tracked using GA4 and Google Search Console, with call tracking added for source accuracy.
We reported progress monthly, using a simple method: what we shipped, what moved, what we learned, and what we changed next.
Client snapshot: who this was and what they sell
This client is a B2B compliance consultancy in Denver, Colorado, supporting regulated and process heavy businesses. Their work included advisory, internal audits, policy support, training, and ongoing compliance programs.
They were respected in their niche, but their website did not show that clearly to search engines or to new buyers.
Audience and buying reality: why SEO was a good fit
Their ideal customers were not casual browsers. These were operations leaders, legal teams, HR, and quality managers who needed a vendor they could trust.
Most prospects searched with high intent terms like “compliance audit support”, “ISO readiness”, “vendor risk program”, and industry specific compliance questions. The challenge was showing up for those searches with pages that felt credible and useful.
Where we started in January 2025: baseline and key problems
In early January 2025, the site looked fine on the surface. But the performance told a different story.
The website had decent branded visibility, but weak non branded reach. Most service pages were thin, and blog posts were not connected to buyer intent or the sales process.
What the initial audit found: technical, content, and trust gaps
Here is what we uncovered during the first two weeks:
Technical and indexing issues:
- Several duplicate or near duplicate pages created by old CMS settings
- Inconsistent canonical tags and messy URL patterns
- A handful of 404 errors and redirect chains from older pages
- Slow pages on mobile, mostly caused by oversized images and unused scripts
On page and content issues:
- Service pages were short and not specific to industries or outcomes
- Titles and meta descriptions did not reflect real search intent
- Weak internal linking, so key pages were not being reinforced
- Blog content did not answer the questions buyers ask before booking a call
Trust and conversion issues:
- No clear proof sections, few case examples, limited authority signals
- Forms were generic and did not reduce friction
- No strong local trust cues for Denver searchers beyond a basic footer address
Strategy and execution plan: what we did and why it worked
We followed a practical plan that matched how B2B buyers search and decide. We focused on building a clean technical base, improving service pages first, then scaling content and authority in a controlled way.
Step 1: Fix the foundation so Google can trust the site
We started with fixes that remove confusion for crawlers and improve performance for users.
What we implemented:
- Cleaned up indexing and duplicate URLs
- Fixed canonical and sitemap issues
- Repaired broken links, redirect chains, and thin legacy pages
- Improved page speed basics: compressed images, removed heavy scripts, tightened templates
- Added structured data where it made sense, mainly Organization, LocalBusiness, and FAQ schema on key pages
Step 2: Rebuild service pages around real buyer intent
Instead of writing generic service blurbs, we rewrote pages to match how prospects think.
We focused each main service page on:
- The problem in plain words
- What the engagement includes
- Typical timelines and deliverables
- Who it is for and who it is not for
- Proof: client types, experience, and process
- Strong internal links to supporting resources and FAQs
We also added supporting pages for high intent themes like audit readiness, policy creation, training programs, and ongoing advisory retainers.
Step 3: Create content clusters that support sales, not vanity traffic
We built clusters around topics that naturally lead to consultations. Each cluster included one strong “pillar” page plus supporting articles that answered specific questions.
Examples of cluster themes:
- Compliance audit readiness and internal audit support
- ISO and process compliance preparation
- Vendor risk and third party compliance programs
- Training, documentation, and policy frameworks
- Industry specific compliance needs for common Denver business sectors
Every piece of content had a job: rank for a useful query, educate, then push the reader toward the right service page or consultation step.
Step 4: Build authority with credible links and local trust signals
For B2B compliance, trust matters more than volume. We focused on quality links and signals that reinforced expertise.
We worked on:
- Getting listed on relevant business and industry directories
- Earning links via partner pages, associations, and guest contributions
- Publishing a strong thought leadership piece each month that others could reference
- Strengthening the Google Business Profile and local mentions tied to Denver
Step 5: Improve conversions so traffic turns into leads
As traffic grew, we improved how the site converts. Small changes added up.
Conversion improvements included:
- Stronger above the fold messaging on service pages
- Clear call to action that matched the buying stage
- Simple lead forms with fewer fields and better prompts
- Added “request a compliance review” and “book an intro call” options based on page intent
- Call tracking and better attribution so we knew what was working
Month by month timeline: work done and performance growth (January 2025 to October 2025)
Below is the monthly story with measurable progress. Each month includes two parts: what we shipped and what moved.
January 2025: audits, tracking, and fixing crawl issues
We kicked off on January 6, 2025 with full access to GA4 and Google Search Console, plus a technical crawl.
What we did:
- Technical audit and crawl cleanup plan
- Fixed the most harmful indexing and canonical issues
- Repaired 404s, redirects, and sitemap problems
- Defined primary keyword themes by service and industry
Metrics:
- Organic sessions: 1,520
- Leads: 14
- Keywords in top 10: 41
February 2025: service page rewrite phase one
This month was about making the core service pages stronger and clearer.
What we did:
- Rewrote top revenue service pages with better structure and proof
- Improved titles, meta descriptions, and headings for intent
- Added internal links from blog posts to service pages
- Compressed images and improved mobile performance on key templates
Metrics:
- Organic sessions: 1,640
- Leads: 15
- Keywords in top 10: 46
March 2025: intent mapping and content cluster launch
We started publishing content that supported the exact questions prospects ask before contacting a compliance firm.
What we did:
- Built the first content cluster with a pillar page plus supporting posts
- Added FAQ blocks and basic schema to key pages
- Built a tighter internal linking map across services and resources
- Improved navigation so important pages were easier to reach
Metrics:
- Organic sessions: 1,880
- Leads: 18
- Keywords in top 10: 55
April 2025: strengthen E E A T signals and expand high intent pages
This month we focused on credibility and depth, especially for regulated topics.
What we did:
- Expanded “about” and “methodology” sections on service pages
- Added author and reviewer notes where appropriate
- Published two deep educational resources tied to compliance frameworks
- Added industry specific examples without revealing sensitive client info
Metrics:
- Organic sessions: 2,120
- Leads: 20
- Keywords in top 10: 67
May 2025: local trust and Denver intent pages
Even for B2B, local signals matter when people search for a partner they can meet or verify.
What we did:
- Optimized Google Business Profile: services, categories, posts, and FAQs
- Built a Denver focused landing page and nearby area support pages where relevant
- Improved NAP consistency across key citations
- Added trust cues: memberships, certifications, and process visuals
Metrics:
- Organic sessions: 2,460
- Leads: 25
- Keywords in top 10: 79
June 2025: link building and credibility assets
At this point the site had a stronger base. We began earning authority through real placements.
What we did:
- Outreach for partner links and industry mentions
- Secured guest contributions and resource page links
- Published a compliance checklist style asset that attracted references
- Continued adding internal links to strengthen pillar pages
Metrics:
- Organic sessions: 2,980
- Leads: 31
- Keywords in top 10: 98
July 2025: content refresh and conversion improvements
This month we improved what already existed, then tightened the path to inquiry.
What we did:
- Refreshed older posts with better headings, examples, and clearer CTAs
- Built a “start here” hub for new visitors
- Simplified form flow and added a clearer booking option
- Added call tracking and improved attribution settings in GA4
Metrics:
- Organic sessions: 3,320
- Leads: 36
- Keywords in top 10: 111
August 2025: performance tuning and deeper internal linking
We reduced friction, sped up pages, and made content easier to discover.
What we did:
- Further page speed work: lazy loading, script cleanup, better image handling
- Tightened internal links from high traffic posts to service pages
- Expanded FAQs based on Search Console queries
- Cleaned up thin pages that were not helping rankings
Metrics:
- Organic sessions: 3,760
- Leads: 41
- Keywords in top 10: 125
September 2025: industry expansion and stronger mid funnel content
We broadened reach into industry specific searches that signaled real buying intent.
What we did:
- Published pages targeting priority industries served in Denver
- Added comparison content that helps buyers choose the right approach
- Improved snippets for pages with high impressions but low clicks
- Continued link outreach with a focus on relevance
Metrics:
- Organic sessions: 4,320
- Leads: 49
- Keywords in top 10: 137
October 2025: authority lift and final conversion gains
This month we pushed the strongest pages further and improved conversion points.
What we did:
- Digital PR style outreach for one high value thought leadership piece
- Upgraded top service pages with clearer proof, FAQs, and stronger CTAs
- Built supporting resources for pages already ranking positions 5 to 15
- Cleaned up internal linking to prioritize the best converting pages
Metrics:
- Organic sessions: 5,016
- Leads: 58
- Keywords in top 10: 148
What changed and why it worked: the real drivers behind the numbers
The traffic increase was not from one trick. It was the result of many connected improvements, applied in the right order.
The biggest driver: service pages became decision pages
Before, the service pages were general. After, they acted like real sales pages that also rank.
They answered:
- What problem gets solved
- What the process looks like
- What deliverables come out of it
- Why this team is credible
- What the next step should be
That improved rankings and conversions at the same time.
Content clusters created consistent non branded reach
Instead of chasing random blog topics, we built clusters that supported each main service. This helped Google understand topical relevance, and it helped users move naturally from question to service.
As a result, the site began earning traffic from searches that were already close to a decision, not just early research.
Authority signals removed buyer hesitation
Compliance buyers are cautious. They look for proof, clarity, and credibility.
We improved trust by adding:
- Clear experience and process details
- Stronger pages that explained methodology
- Useful resources that others linked to
- Local signals tied to Denver where it mattered
Tools used: what we relied on to plan, execute, and measure
We kept the tool stack practical and focused on accuracy.
Core tools for measurement and diagnostics
Tools used:
- Google Analytics 4: organic sessions, engagement, lead attribution
- Google Search Console: clicks, impressions, CTR, query insights, indexing checks
- Screaming Frog SEO Spider: technical audits, redirects, metadata, internal links
- Ahrefs: link tracking, competitor gap checks, content opportunities
- Google Business Profile: local visibility work and trust signals
- Looker Studio: monthly reporting dashboard for clean snapshots
Key takeaways you can reuse: simple lessons for B2B service SEO
If you sell a high trust B2B service, this is what matters most:
- Start with technical clarity so Google can crawl and trust the site
- Build service pages that match intent and explain outcomes clearly
- Use clusters to grow non branded traffic in a controlled way
- Add proof everywhere, not just on one testimonials page
- Track leads properly, otherwise you optimize the wrong pages
What we are doing next after October 2025
The foundation is strong, so the next phase is about scale and consistency.
Next steps:
- Expand industry pages based on what converts best
- Publish more advanced resources that attract links naturally
- Strengthen internal linking around top converting clusters
- Continue improving CTR for high impression pages with better snippets
- Test small conversion changes monthly to lift lead rate without harming trust
Closing note: why this SEO Case Study matters for Denver B2B firms
This project shows what happens when SEO is treated like a real growth channel, not a checklist. The client did not need viral content or huge ad spend. They needed clarity, trust, and consistent execution.
From January 2025 to October 2025, the Denver consultancy moved from 1,520 to 5,016 organic sessions per month, with stronger rankings and a much higher lead flow. That is the kind of result we aim to build at Goforaeo, using simple steps done well and measured carefully.