SEO Case Study: Boosted Enterprise Meetings 2X in 90 Days for a B2B SaaS in New York
In May 2025, a New York based B2B SaaS company partnered with Goforaeo after noticing a clear gap: they had a strong product and solid mid market traction, but enterprise conversations were not coming in consistently from organic and website inbound. Their team was doing outbound and events, yet the site was not doing enough to create trust and convert high value visitors into booked meetings.
This SEO Case Study explains what we fixed, what we published, how we improved conversions, and how enterprise meetings doubled within a 90 day window using a practical SEO plus conversion plan.
Project snapshot: dates, timeframe, location
This was a fast sprint style engagement with weekly execution and clear deliverables, so every month had visible progress.
Location: New York, New York
Timeframe: May 6, 2025 to August 3, 2025 (90 days)
Company type: B2B SaaS with enterprise buyers
Primary outcome: enterprise meetings booked from inbound increased from 11 to 22 per month by the end of the period
Key tracking notes:
- We counted only meetings tagged as enterprise based on company size and sales team qualification
- We tracked “booked meetings” separately from “form fills” to keep the metrics honest
About the SaaS and the kind of enterprise buyers they wanted
The company sells a workflow platform used by operations, IT, and compliance teams. It helps enterprises reduce manual work, manage approvals, and keep clean audit trails across departments.
Their strongest deals were not impulse buys. Enterprise buyers asked for proof, security clarity, implementation detail, and a clear reason to trust the vendor.
What an enterprise buyer looks for before booking a meeting
Enterprise prospects usually check four things quickly:
- Does this vendor solve my exact problem, not a generic one
- Is this secure and compliant enough for my team
- Does the site show proof, outcomes, and real use cases
- Can I understand implementation and timeline without guessing
The site had pieces of this, but it was spread out and not structured for high intent search or enterprise decision making.
Starting point: what was happening before May 2025
Before May 6, 2025, the site was getting traffic, but the traffic was not converting into enough sales conversations at the enterprise level. Many visitors landed on product pages that looked fine but felt high level. Others landed on blog posts that were too informational and had weak CTAs.
Baseline metrics: May 2025 (first 2 weeks used for clean baseline)
We cleaned measurement first, then recorded the baseline.
Enterprise meetings booked from inbound sources: 11 per month
All inbound meetings booked (all segments): 26 per month
Organic sessions: 18,400 per month
Organic assisted meeting rate (sessions that later led to a meeting): 0.06%
Pricing page visits from organic: 1,050 per month
Demo request form conversion rate (sitewide): 0.42%
Top 10 keyword rankings for high intent terms: 8
Average time on core product pages: 58 seconds
The main problems we found
SEO and content issues:
- Several pages targeted the same topic, which split ranking signals
- Many titles and page intros were vague, so click through rate stayed low
- Important pages did not match enterprise search intent like “workflow automation for compliance” or “audit trail software”
- There were not enough “decision stage” pages such as industry pages, security pages, and comparison pages
Conversion issues:
- CTAs were not consistent across pages, especially on mobile
- The demo form asked too much too early, which caused drop offs
- Proof was present but buried, so visitors did not feel confident fast
- Enterprise concerns like security, SSO, data residency, and implementation were not explained clearly in plain words
The direction we chose: simple and practical
We did not chase random traffic. We focused on:
- capturing high intent search demand that maps to enterprise problems
- building trust faster through proof and clarity
- removing friction from the meeting booking path
The end result was not just more traffic. It was more meetings with the right companies.
Strategy overview: what we did and why it worked
We followed a clear order so each step improved the impact of the next one.
1) Fix crawling, indexing, and page focus first
Before publishing new pages, we removed overlap and cleaned technical issues. This gave Google one clear page to rank for each topic.
2) Build enterprise intent landing pages and supporting clusters
We created pages that match how enterprise buyers search. These pages were not generic features. They were problem led, industry aware, and included security and proof.
3) Improve internal linking so authority flows to pages that book meetings
We built a simple structure where:
- blogs and guides support high intent landing pages
- high intent landing pages link to proof and security pages
- proof pages link directly to the meeting CTA
4) Increase meeting conversions with small but strong CRO changes
We tightened CTAs, simplified forms, added trust blocks, and made “book a meeting” feel safe and clear for enterprise visitors.
Month by month execution with metrics and what was done
Since this was a 90 day window, the monthly view is the clearest way to show progress. Each month includes both results and the work shipped.
Month 1: May 2025 (May 6 to May 31)
We moved fast in Month 1 because enterprise SEO improvements usually fail when tracking is messy and page focus is unclear.
What we completed in May:
- GA4 and Google Tag Manager cleanup:
- tracked demo form submits
- tracked calendar booking clicks
- tracked high intent actions like pricing page clicks and security page visits
- tracked demo form submits
- Google Search Console fixes:
- cleaned sitemap issues
- identified pages with indexing problems
- found keyword cannibalization across product pages
- cleaned sitemap issues
- Technical and on page improvements:
- rewrote titles and meta descriptions for the top 15 revenue pages
- improved internal links from navigation and footer to core pages
- merged 2 overlapping feature pages into one stronger page
- rewrote titles and meta descriptions for the top 15 revenue pages
- Enterprise trust content updates:
- added short proof blocks on core pages: outcomes, results, and customer types
- added “Works with enterprise requirements” section on the main product page
- added short proof blocks on core pages: outcomes, results, and customer types
May results:
- Enterprise meetings booked from inbound: 11
- All inbound meetings booked: 26
- Organic sessions: 18,400
- Top 10 keyword rankings for high intent terms: 8 to 11
- Demo request form conversion rate: 0.42% to 0.49%
Why results moved early:
- click through rate improved because titles matched intent better
- internal linking made it easier for Google to understand priority pages
- reduced overlap helped one core page start climbing faster
Month 2: June 2025 (June 1 to June 30)
June was the real growth month. We shipped the pages that enterprise buyers actually search for and we improved conversion on the pages already getting traffic.
What we completed in June:
- Published 3 enterprise intent landing pages:
- Workflow automation for compliance teams
- Audit trail and approval workflows for enterprise operations
- Secure workflow platform with role based access controls
- Workflow automation for compliance teams
- Built a security and trust hub page:
- SSO, access controls, audit logs, data handling basics
- plain language answers, not heavy legal text
- clear CTA for security review call
- SSO, access controls, audit logs, data handling basics
- Added supporting content that feeds enterprise pages:
- 2 guides based on Search Console queries
- focused on “how to evaluate” and “how to implement” topics
- 2 guides based on Search Console queries
- Internal linking improvements:
- linked every new guide back to one primary landing page
- added links from feature pages to the enterprise intent pages
- improved anchor text to sound natural and specific
- linked every new guide back to one primary landing page
- Conversion improvements:
- simplified the demo form fields for first contact
- added “What happens after you book” section above the form
- added a second CTA for enterprise visitors: “Book a security and fit call”
- simplified the demo form fields for first contact
June results:
- Enterprise meetings booked from inbound: 16
- All inbound meetings booked: 34
- Organic sessions: 20,900
- Pricing page visits from organic: 1,050 to 1,420
- Top 10 keyword rankings for high intent terms: 11 to 19
- Demo request form conversion rate: 0.49% to 0.61%
What created the jump:
- new pages matched enterprise searches and started ranking quickly
- the security hub reduced hesitation for enterprise visitors
- the updated form and CTA placement increased meeting bookings without needing more traffic first
Month 3: July to early August 2025 (July 1 to August 3)
This month was about pushing from “growing” to “consistent” and making sure the meetings were truly enterprise level, not just more volume.
What we completed in July to August 3:
- Search Console driven updates on pages close to Top 3:
- improved first paragraphs to match high impression queries
- added missing sections buyers expect: implementation timeline, integrations, migration support
- expanded FAQs using real sales questions
- improved first paragraphs to match high impression queries
- Published 2 comparison and alternative pages:
- Platform A vs this SaaS (positioned honestly, fit based)
- In house workflow tools vs dedicated platform
- Platform A vs this SaaS (positioned honestly, fit based)
- Added proof and use case content:
- 2 mini case studies with clear metrics and outcomes
- focused on audit readiness and cycle time reduction
- 2 mini case studies with clear metrics and outcomes
- Strengthened enterprise conversion path:
- created an enterprise CTA block used across top pages
- added “Request security documentation” as a low friction option
- improved mobile meeting booking UX
- created an enterprise CTA block used across top pages
- Light authority building:
- listed product on relevant SaaS directories with accurate enterprise positioning
- earned 2 niche backlinks from operations and compliance communities
- listed product on relevant SaaS directories with accurate enterprise positioning
July to August 3 results:
- Enterprise meetings booked from inbound: 22
- All inbound meetings booked: 44
- Organic sessions: 23,600
- Top 10 keyword rankings for high intent terms: 19 to 27
- Demo request form conversion rate: 0.61% to 0.74%
- Organic assisted meeting rate: 0.06% to 0.10%
This is where the “2X” became real. We did not just lift numbers slightly. The enterprise meeting count doubled compared to baseline.
Before vs after proof: 90 day comparison
Here is the clean change from the baseline month to the end of the 90 day window.
Enterprise meetings from inbound:
- Baseline in May 2025: 11
- End of period in July to August 2025: 22
- Change: 2X
All inbound meetings:
- Baseline in May 2025: 26
- End of period: 44
- Change: 69% increase
Organic traffic and intent movement:
- Organic sessions: 18,400 to 23,600
- Pricing page visits from organic: 1,050 to 1,620
- High intent Top 10 rankings: 8 to 27
Conversion improvements:
- Demo request conversion rate: 0.42% to 0.74%
- Organic assisted meeting rate: 0.06% to 0.10%
The most important proof:
- Meetings increased without relying on paid ads for the lift
- The meeting quality improved because enterprise trust pages reduced low fit bookings
Why this worked: simple explanation in normal words
Enterprise buyers do not book meetings because a page “sounds smart.” They book when the site answers their questions quickly and feels safe.
This campaign worked because we did three things well:
- We matched enterprise search intent with pages built for those exact needs
- We removed confusion on the site so Google and users knew where to go
- We improved trust and conversion steps so visitors took action
Changes that mattered the most
Messaging and page structure:
- clearer “who this is for” sections on core pages
- simple explanations for security, audit logs, and access control
- visible proof near the CTA instead of hiding it deep on the page
SEO structure:
- one clear page per main keyword intent
- supporting pages that link back in a clean cluster
- internal links that guide both Google and humans
Conversion upgrades:
- fewer form fields and less friction
- multiple enterprise friendly CTAs
- better mobile booking experience
Tools used: what we relied on during the project
We kept the tool stack practical and focused on speed and accuracy.
SEO and research tools:
- Google Search Console: queries, indexing, page performance, CTR opportunities
- Ahrefs: keyword research, competitor gaps, backlink opportunities
- Screaming Frog: technical audits, duplicate issues, internal linking checks
Tracking and reporting tools:
- Google Analytics 4: conversion tracking, landing page analysis, engagement metrics
- Google Tag Manager: event tracking for meeting actions and key clicks
- Looker Studio: monthly reporting dashboard for clean updates
Conversion and sales workflow tools:
- HubSpot: lead capture, lifecycle stage tracking, meeting attribution
- Calendly: meeting booking flow tracking and CTA testing
- Hotjar: behavior insights like scroll depth and form drop offs
What other B2B SaaS teams can learn from this
If you want more enterprise meetings, do not only publish blogs. Blogs help, but enterprise buyers need decision stage clarity.
Practical takeaways:
- Create at least one strong security and trust hub page early
- Build landing pages around enterprise problems, not only features
- Remove page overlap so Google ranks the right page faster
- Put proof next to the CTA, not hidden in menus
- Offer multiple enterprise CTAs: demo, security review, implementation call
- Use Search Console weekly during fast sprints to improve pages near the top