SEO Case Study: From Page 3 to #1 in 4 Months for a B2B Commercial Printing Company in Los Angeles
In April 2025, a B2B commercial printing company in Los Angeles partnered with Goforaeo to improve Google rankings and generate more quote requests from local businesses. Within four months, the primary keyword moved from page three to the number one spot, and organic leads increased with clear month by month proof.
Project snapshot and timeframe:
This project ran for four months from April 2025 to July 2025, using March 2025 as the baseline month before work began.
Key details:
- Location: Los Angeles, California
- Timeframe: April 2025 to July 2025
- Baseline month: March 2025
- Main SEO win: primary commercial keyword moved from position 26 to position 1
- Lead win: organic quote requests increased by 2.2X during the project window
Client background and the starting point in March 2025:
The client is a commercial printing company serving businesses across Los Angeles. Their strongest services include bulk printing, custom packaging, large format signage, and rush business printing for brands that need fast turnaround.
They already had a website and a Google Business Profile, but the site did not reflect how buyers search. The company also had a lot of service capability, but search engines could not easily understand it, and customers could not quickly see why the company was the right choice.
What the business sells and who buys:
Their buyers were typically:
- Marketing managers
- Procurement teams
- Event companies
- Retail and restaurant groups
- Agencies managing campaigns for multiple clients
These buyers search differently than consumers. They care about turnaround time, quality control, pricing clarity, and the ability to handle bulk work.
Baseline performance in March 2025:
In March 2025, before Goforaeo made any changes, these were the main SEO numbers.
Ranking baseline:
- Primary keyword average position: 26
- Secondary service keywords in top 10: 7
- Branded search traffic share: high, non branded was low
Traffic and lead baseline:
- Organic sessions from Los Angeles area: 1,850
- Organic quote requests from forms: 38
- Tracked calls from organic traffic: 22
- Total organic leads: 60
- Organic conversion rate: about 3.2%
The main issue was clear: the site was not winning non branded searches like “commercial printing Los Angeles” and “printing company Los Angeles” at the top of Google.
What was holding the site back:
Goforaeo found that the ranking was not stuck because Google hated the site. It was stuck because the site did not send strong enough signals.
Issue one: the main service page was not built to rank:
The core commercial printing page had:
- Thin content
- Generic wording that could fit any printer
- Weak internal linking
- No strong proof such as industries served or examples
Issue two: service pages overlapped and competed:
Multiple pages were trying to rank for similar terms, which confused Google. Some pages were about printing services, others about business printing, and others were blog pages accidentally ranking for the main term.
Issue three: local trust signals were too weak:
For a Los Angeles based B2B service, Google wants strong real world signals. The Google Business Profile had reviews, but the content did not mention specific services and areas enough, and there were not many fresh updates.
Measurement and proof setup:
In the first week of April 2025, we locked down tracking so that ranking improvements and lead improvements could be proven, not guessed.
We used:
- Google Search Console: query clicks, impressions, average position
- Google Analytics 4: organic sessions and conversions
- Call tracking: organic call leads, landing page data
- Rank tracking: daily tracking for the core keywords in Los Angeles
Strategy overview:
To move from page three to number one in four months, Goforaeo used a direct plan:
- Fix technical and page structure issues first
- Rebuild the main commercial printing page to match search intent
- Create supporting pages for key printing services and industries
- Strengthen internal linking so Google sees a clear topic cluster
- Improve local authority and trust signals across Los Angeles
April 2025: technical cleanup and page restructuring:
April focused on removing blocks that stopped pages from ranking.
What we did in April 2025:
Technical and structure work:
- Crawled the site and fixed index issues
- Improved page speed and image compression, especially on mobile
- Cleaned broken links and redirected old URLs correctly
- Updated title tags and meta descriptions for core pages using simple, clear language
Content structure work:
- Chose one main page to target the primary keyword
- Reduced overlap by adjusting headings and topic focus on other pages
- Added a clear service menu and internal links in the header and footer
April 2025 results:
- Primary keyword position: 26 to 18
- Organic sessions: 1,850 to 2,050
- Organic leads: 60 to 68
May 2025: rebuilding the core page to match buyer intent:
May was the most important month. This is when the primary page became a real landing page for B2B buyers, not just a generic service page.
What we did in May 2025:
Core page rebuild:
- Expanded the main commercial printing page with deeper sections
- Added clear service categories inside the page:
- Offset and digital printing
- Bulk business printing
- Large format signage
- Custom packaging
- Rush printing options
- Offset and digital printing
- Added proof sections:
- Industries served in Los Angeles
- Quality process explained in simple steps
- Turnaround and delivery options
- FAQ based on real customer calls
- Industries served in Los Angeles
Conversion improvements:
- Added a stronger quote request section near the top
- Added a short form and a direct call option
- Made the contact page simpler and faster to complete
May 2025 results:
- Primary keyword position: 18 to 9
- Organic sessions: 2,050 to 2,480
- Organic leads: 68 to 85
June 2025: supporting pages, internal linking, and authority building:
June was about building support around the main page so Google saw the company as a strong match for commercial printing in Los Angeles.
What we did in June 2025:
Supporting page creation:
- Created service pages for high intent terms:
- Brochure printing Los Angeles
- Banner printing Los Angeles
- Custom packaging printing Los Angeles
- Trade show printing Los Angeles
- Brochure printing Los Angeles
Internal linking:
- Linked all new service pages back to the main commercial printing page
- Added “related services” links on each page to reduce bounce and improve crawl flow
- Improved the footer links to highlight the top revenue services
Local trust actions:
- Updated Google Business Profile services and description
- Added new photos of jobs, equipment, and storefront weekly
- Started a review request process for repeat business clients
June 2025 results:
- Primary keyword position: 9 to 3
- Organic sessions: 2,480 to 3,050
- Organic leads: 85 to 108
July 2025: final push to number one and steady lead growth:
July focused on polishing what was already working and pushing the last ranking jump.
What we did in July 2025:
Content upgrades:
- Improved the main page with clearer headings and short comparison sections
- Added more FAQs focused on pricing, turnaround, file formats, and delivery
- Added real project examples as short “recent work” sections
Authority and relevance:
- Built a small set of local links from Los Angeles business directories and partner sites
- Published two short posts about printing turnaround and packaging for LA businesses
- Continued Google Business Profile posts and photos weekly
July 2025 results:
- Primary keyword position: 3 to 1
- Organic sessions: 3,050 to 3,650
- Organic leads: 108 to 132
Before vs after proof:
Here is the clear comparison using March 2025 as the baseline and July 2025 as the result month.
Ranking proof:
- March 2025 average position: 26
- July 2025 average position: 1
Lead proof:
- March 2025 total organic leads: 60
- July 2025 total organic leads: 132
Traffic proof:
- March 2025 organic sessions: 1,850
- July 2025 organic sessions: 3,650
Tools used:
Goforaeo used a focused set of tools so the work stayed clean and measurable.
Core tracking:
- Google Analytics 4: sessions, conversions, traffic quality
- Google Search Console: queries, pages, average positions
- Call tracking: source level phone lead proof
- Looker Studio: monthly reporting dashboards
SEO and content:
- Site crawler tool: technical audits and fixes
- Keyword research tool: service and location keywords
- Rank tracking tool: daily tracking in Los Angeles
- Content optimization checklists: on page structure and intent matching
Local SEO:
- Google Business Profile manager: posts, services, photos, review replies
- Local listings tool: directory consistency and cleanup
What made this work in only four months:
The ranking jump did not happen because of one trick. It happened because the site became a better match for what B2B buyers search, and Google saw clearer signals.
What mattered most:
- One strong main page targeting one main keyword
- Supporting service pages that linked back to the main page
- Better local trust signals through Google Business Profile and reviews
- Consistent month by month improvements instead of random changes
Final outcome:
From April 2025 to July 2025, the Los Angeles commercial printing company and Goforaeo executed a clear plan with measurable actions each month. The primary keyword moved from page three to number one, organic traffic nearly doubled, and monthly organic leads rose from 60 to 132, creating a reliable stream of quote requests from local businesses.