SEO Case Study: From Page 5 to Top 3 in 4 Months for a B2B eLearning Platform in Boston
In March 2025, a Boston based B2B eLearning platform partnered with Goforaeo after noticing they were stuck in search results for their most important non branded keyword. They had a solid product and strong demos once prospects talked to sales, but organic search was not bringing enough high intent visitors.
In just four months, the platform moved from page 5 to the top 3 for a core commercial keyword, and the lift also showed up in clicks, demo requests, and pipeline quality.
Project snapshot: dates, timeframe, and location:
This SEO campaign ran for four months from March 2025 through June 2025. We used February 2025 as the baseline month because it represented performance before changes started showing in rankings.
Key details:
- Location: Boston, Massachusetts
- Business type: B2B eLearning platform for corporate training
- Baseline month: February 2025
- Campaign months: March 2025, April 2025, May 2025, June 2025
- Primary win: one high value keyword moved from page 5 into the top 3
- Supporting wins: more non branded clicks, better landing page conversion, more demo leads
The starting point: what was happening before Goforaeo:
By early 2025, the site looked decent on the surface. The brand had a modern design and good product screenshots. But in search, the main product page was not earning trust fast enough, and Google was ranking other sites with clearer topic structure.
In February 2025, most of the organic traffic came from branded searches, partner mentions, and a few blog posts that were not closely tied to the product pages.
Baseline metrics: February 2025
These were the numbers we recorded before the main work kicked in:
- Primary keyword average position: 47
- Primary keyword page in Google: around page 5
- Total organic sessions: 9,800
- Non branded organic sessions: 5,900
- Google Search Console impressions: 312,000
- Google Search Console clicks: 4,260
- Demo request leads from organic traffic: 38
- Organic lead to demo conversion rate: 0.64 percent
What “page 5” looked like in real life:
Being on page 5 is not a visibility problem, it is almost a zero visibility problem.
A few things we noticed right away:
- The page was getting impressions but very few clicks
- Google was not confident about which page should rank for the main term
- The site had multiple pages partially targeting the same topic, which split signals
- Competitors had stronger comparison pages and more specific use case content
What we tracked: proof and measurement setup:
We kept measurement simple so the whole team could trust the numbers and move faster. The main source of truth for the ranking jump was Google Search Console, supported by Google Analytics 4 and CRM tracking for leads.
We also set up tracking so we could report progress monthly without guessing.
Reporting definition: the main keyword and intent
Instead of chasing lots of random keywords, we picked a core commercial intent term that the sales team cared about. It was a keyword used by HR and L and D leaders who were actively looking for a platform.
We also monitored a small set of supporting keywords related to:
- corporate training platform
- compliance training LMS
- employee onboarding training software
- SCORM compliant LMS
- enterprise learning management system
Tracking tools setup in March 2025
In the first week of March 2025, Goforaeo confirmed and tightened tracking:
- Google Search Console: query level performance and page level performance
- Google Analytics 4: landing pages, engagement, and conversion events
- CRM tracking: demo requests, MQL tags, and basic source reporting
- Call and form tracking: event setup for demo forms and contact forms
- Looker Studio dashboard: monthly reporting with the same metrics every month
Strategy overview: how we moved the page up fast:
This win came from a simple sequence. We did not try to do everything at once. We focused on what would increase Google confidence in the right page, then we improved click rate, then we reinforced authority.
The approach had four parts: technical cleanup, page targeting, internal structure, and authority signals.
Part 1: fix technical friction and crawling clarity
We started by removing issues that slow down crawling and reduce trust.
Key work completed in March 2025:
- Improved page speed on the product and solution templates
- Fixed indexing issues for pages that were not meant to rank
- Cleaned up duplicate metadata that created confusion in search
- Corrected canonical tags where similar pages existed
- Improved internal linking pathways so Google could reach key pages faster
Part 2: rebuild the main money page to match buyer intent
The page that needed to rank was not bad, it was just not strong enough. It read like a product brochure instead of a page built around the questions buyers ask when shortlisting a vendor.
We rewrote the page using a simple buyer first flow:
- What the platform does in plain words
- Who it is for and what teams use it
- Key features tied to outcomes, not feature lists only
- Security and admin controls, because enterprise buyers care
- Integrations and implementation expectations
- Proof elements like mini case examples, logos, and direct outcomes
- Clear demo CTAs that did not feel pushy
Part 3: build supporting pages so the main page is not alone
A single page rarely ranks fast without support. So we built a small cluster that strengthened the topic without keyword stuffing.
We created and improved supporting pages around:
- Use cases: onboarding, compliance, sales enablement, leadership training
- Industry angles: healthcare compliance, finance training, tech onboarding
- Feature topics: SCORM support, reporting, assessments, automation
- Buying stage pages: implementation guide, security overview, integrations hub
Each of these pages linked back to the main page with natural anchors and helpful context.
Part 4: increase authority and clicks without gimmicks
Once the site started moving, we pushed two levers that often make the difference between top 10 and top 3:
- better click through rate from search results
- stronger external signals so Google trusts the page
We improved titles and descriptions so they matched intent and sounded human. We also earned links through partner pages, resource mentions, and relevant directories in the eLearning space.
Month by month breakdown: actions and results:
Below is the four month timeline from March 2025 to June 2025. Each month includes what we did and the main movement in rankings and performance.
March 2025: foundation, page rebuild, and quick wins:
March was about removing confusion and rebuilding the page that needed to win. We did not publish a lot of new pages yet. We focused on the pages that already had some impressions.
What Goforaeo delivered in March 2025:
- Full technical and content audit
- Rewrite of the primary landing page and on page structure improvements
- Updated title tags and meta descriptions for 12 priority URLs
- Added internal links from relevant blog posts to product pages
- Implemented FAQ sections where it matched real buyer questions
March 2025 performance:
- Primary keyword average position: 31
- Google Search Console impressions: 338,000
- Google Search Console clicks: 4,740
- Demo request leads from organic traffic: 44
- Notes: ranking moved from page 5 into page 4 range, mostly from better relevance and cleaner structure
April 2025: supporting pages and internal linking that builds momentum:
April was about supporting the main page with a tight cluster. We also cleaned up overlap where two pages were fighting for similar terms.
What Goforaeo delivered in April 2025:
- Published 4 use case pages built for high intent searches
- Created an integrations hub page and added 6 integration sub pages
- Consolidated 2 overlapping blog posts into 1 stronger guide
- Added 40 new internal links across related pages using natural anchors
- Improved site navigation so solutions and use cases were easier to find
April 2025 performance:
- Primary keyword average position: 17
- Google Search Console impressions: 402,000
- Google Search Console clicks: 5,520
- Demo request leads from organic traffic: 57
- Notes: this was the month where Google started testing the main page on page 2
May 2025: authority signals, comparison intent, and CTR lift:
May is where the jump usually becomes real. Once you are near page 1, small changes in trust and clarity can push you up quickly.
We focused on two things: pages buyers search when comparing vendors, and proof that the platform was used by real teams.
What Goforaeo delivered in May 2025:
- Published 3 comparison style pages written in a fair and simple tone
- Added proof sections on key pages: short case snapshots, outcomes, and user quotes
- Built 9 new referring domain links from relevant mentions and directories
- Improved schema and on page FAQs on 5 pages to capture long tail questions
- Rewrote headings on the main page to match how buyers scan content
May 2025 performance:
- Primary keyword average position: 7
- Google Search Console impressions: 476,000
- Google Search Console clicks: 6,430
- Demo request leads from organic traffic: 73
- Notes: the keyword reached page 1 and started bouncing between positions 6 to 9
June 2025: refinement and the final push into the top 3:
June was about finishing strong. We looked at which queries were generating impressions but not clicks, and which pages had engagement but needed clearer next steps.
We also did a focused refresh on the main page based on real sales call questions collected during the campaign.
What Goforaeo delivered in June 2025:
- Refreshed the primary page with clearer above the fold messaging
- Added a simple “implementation timeline” section and security overview
- Updated titles and meta descriptions for another 15 URLs based on CTR data
- Built 7 more links through partner pages, guest resource mentions, and community posts
- Improved demo flow by reducing form friction and clarifying what happens after submitting
June 2025 performance:
- Primary keyword average position: 3
- Best recorded position during the month: 2
- Google Search Console impressions: 545,000
- Google Search Console clicks: 7,980
- Demo request leads from organic traffic: 96
- Notes: on June 24, 2025 the primary keyword first held in the top 3 for multiple days, and by late June it was stable in that range
Before vs after proof: February 2025 compared to June 2025:
This is the cleanest comparison because it shows where the site started and where it landed after four months of focused work.
Ranking improvement: the headline result
- February 2025 primary keyword position: 47
- June 2025 primary keyword position: 3
This is the shift that changed everything. When you move from page 5 to top 3, clicks and qualified visits follow even if total search demand stays the same.
Visibility and traffic gains
- Google Search Console impressions: 312,000 in February 2025 to 545,000 in June 2025
- Google Search Console clicks: 4,260 in February 2025 to 7,980 in June 2025
- Non branded organic sessions: 5,900 in February 2025 to 11,400 in June 2025
Lead and conversion gains
- Demo request leads from organic: 38 in February 2025 to 96 in June 2025
- Organic lead to demo conversion rate: 0.64 percent in February 2025 to 0.84 percent in June 2025
- Sales team feedback: more requests mentioned compliance, reporting, and implementation needs, which matched their best fit buyers
Why this worked: the logical explanation in simple words:
This result did not come from tricks. It came from making it easier for Google and buyers to understand the platform.
Here is what made the difference:
- We chose the right page to win and removed keyword confusion
- We rebuilt that page around real buying questions, not marketing fluff
- We supported it with related pages so it looked like a real topic area
- We strengthened internal links so Google could see importance and context
- We improved CTR so impressions turned into clicks, which helped rankings
- We earned relevant links so the page had stronger trust signals
In a competitive market like Boston, speed comes from clarity. When the page clearly matches intent, Google tests it higher more quickly.
Tools used by Goforaeo: planning, execution, and proof:
We used a practical tool stack and kept it focused on tasks that directly improved outcomes.
Core tracking and proof tools:
- Google Search Console: query tracking, impressions, clicks, and position trends
- Google Analytics 4: landing page sessions, engagement, conversions
- Looker Studio: monthly reporting dashboard
- CRM reporting: demo lead tracking and basic pipeline notes
Technical and on page tools:
- Screaming Frog: crawl audits, internal links, duplicates, redirects
- PageSpeed Insights: performance checks and speed priorities
- Ahrefs: competitor research, link opportunities, keyword validation
Content and UX tools:
- Google Docs: writing and collaboration
- Grammarly: clarity and quick edits
- Hotjar: behavior insights on key pages like the primary landing page and demo flow
What we would do next after June 2025:
After a top 3 win, the next step is to protect it and expand it. We did not stop at one keyword. We planned to multiply results across more commercial intent queries.
Next actions planned for July 2025 onward:
- Expand use case pages based on Search Console query data
- Add more integration pages where demand already shows impressions
- Publish deeper comparison content for shortlist searches
- Build more proof pages like short case studies and outcome stories
- Continue link building focused on relevant training, HR, and enablement communities
Takeaway for B2B eLearning brands in Boston:
If you have a strong product but your best keyword is stuck on page 4 or page 5, the fix is usually not more random blog posts. It is a clear primary page, a focused support cluster, strong internal links, and proof that builds trust.