SEO Case Study: Boosted Organic Traffic from 1,100 to 6,000 in 9 Months for a B2B SaaS in Seattle
In March 2025, ClearChain, a B2B SaaS company in Seattle, partnered with Goforaeo to strengthen its organic presence and create a more reliable inbound flow from search. Over the next nine months, organic traffic grew from 1,100 visits per month to 6,000 visits per month, while lead quality improved because the right pages started ranking.
This write up covers the exact timeframe, monthly work, before vs after proof, and the tools used so the story feels real and practical.
Project snapshot and timeframe:
This campaign ran for nine months from March 2025 to November 2025. February 2025 was used as the baseline month to show a clear before and after.
Quick snapshot:
- Location: Seattle, Washington
- Company type: B2B SaaS
- Timeframe: March 2025 to November 2025
- Primary metric: Organic traffic growth
- Supporting metrics: Organic leads, keyword visibility, and conversion rate
Client background and starting situation:
ClearChain sells a workflow platform used by mid market teams to manage approvals, compliance steps, and reporting. The product was strong, but the website was not doing a good job of matching how buyers search.
Most new deals came from outbound and referrals. Organic search was bringing in some visitors, but they were not landing on the right pages, and the site structure made it hard for Google to understand the product.
Baseline in February 2025:
- Organic traffic: 1,100 sessions
- Organic leads: 12 demo requests and contact submissions
- Pages driving most traffic: mostly blog posts with broad topics
- Money pages performance: low impressions and weak rankings
What success looked like and how we measured it:
We did not treat traffic as the only win. We used traffic as the headline metric, but we also measured intent, leads, and page level growth so the work did not turn into random blog publishing.
How we measured performance:
- Organic sessions by month
- Organic leads by month from form fills and tracked demo requests
- Growth in impressions and clicks in Google Search Console
- Rankings for high intent keywords tied to product, use cases, and comparisons
- Behavior on key pages, like time on page and CTA clicks
Tracking setup completed in early March 2025:
- GA4 conversion events for demo requests, contact forms, and key CTA clicks
- Google Search Console verification and page indexing checks
- Google Tag Manager cleanup so events were consistent
- Lead source alignment inside the CRM so organic leads were not under counted
What was holding organic traffic back:
The early audit showed that ClearChain did not have a traffic problem alone, it had a positioning and structure problem. The site had content, but it was not organized in a way that search engines trust, and buyers could not quickly find the right next step.
Here were the biggest blockers we found:
- No clear use case pages for high intent searches
- Product messaging that was too generic, so pages did not match specific queries
- Old pages still indexed, competing against newer pages
- Weak internal linking, so authority from blog posts did not reach product pages
- Titles and meta descriptions that did not earn clicks even when impressions existed
- No consistent system for updating and improving content every month
Strategy overview:
Goforaeo used a steady SEO plan built around clarity, intent, and consistency. Instead of chasing random keywords, we mapped what buyers search in the real world and built a site structure that makes those answers easy to find.
The strategy had five pillars:
- Technical cleanup and indexing control
- New site architecture focused on buyer intent
- High intent pages first, then supporting content
- Internal linking and content refresh routines
- Conversion improvements tied to the pages that rank
Technical foundation and site cleanup:
This section explains what we fixed first and why. These steps rarely look exciting, but they remove friction and make every future page perform better.
Technical actions completed in March and April 2025:
We focused on simple fixes that have real impact:
- Fixed crawl waste by removing or redirecting outdated pages
- Cleaned duplicate titles and thin pages that diluted relevance
- Improved page speed on core landing pages by compressing images and reducing script load
- Updated XML sitemap and ensured key pages were properly indexed
- Fixed internal broken links and cleaned messy redirects
Result of the cleanup:
- New pages indexed faster
- Rankings became more stable
- Search Console started showing clearer category signals, not mixed intent
Intent based site structure:
Before the campaign, the site had a blog and a few product pages, but it lacked the middle layer that helps B2B buyers decide. We rebuilt the page map so search engines and humans could follow a clean path.
We organized the site into clear page types:
- Core product pages: what the platform is and how it works
- Use case pages: approvals, compliance workflows, reporting automation
- Industry pages: the industries that performed best for the sales team
- Integration pages: key tools buyers asked about during demos
- Comparison pages: alternatives and category comparisons
Why this structure worked:
B2B SaaS buyers do not search one way. They search in stages, and the website has to meet them where they are.
- Early stage: problem searches like “approval workflow process”
- Mid stage: solution searches like “approval workflow software”
- Late stage: shortlist searches like “ClearChain vs alternatives”
When we built pages for each stage and linked them together, traffic started growing in a healthier way.
Content strategy that drove the traffic jump:
We did not publish content just to publish. Every piece had a job, either to rank for a query, support a money page, or help conversion.
We used three main content buckets:
- High intent landing pages that can convert
- Support articles that build topical depth
- Refreshes and expansions of existing pages that were close to ranking
High intent pages we created and improved:
These pages directly supported growth in qualified traffic:
- Approval workflow software
- Compliance workflow automation
- Audit readiness reporting automation
- Operations request intake and routing
- Workflow templates library for quick start users
We kept the writing simple and practical:
- Clear problem statement
- Steps of how the product solves it
- Short proof points near CTAs
- Common questions with straight answers
- Internal links to related use cases and the demo page
Monthly execution and results:
Below is the monthly breakdown from March 2025 to November 2025. Each month includes what we shipped and the main numbers, so the growth is easy to verify.
March 2025: Tracking setup and technical wins:
March was about getting clean data and removing major blockers. We also shipped quick on page fixes on the highest value pages.
What we did:
- GA4 and Tag Manager conversion tracking cleanup
- Search Console cleanup, indexing checks, sitemap updates
- Crawl audit and redirect plan for outdated pages
- Rewrote titles and meta descriptions for top pages by impressions
March 2025 results:
- Organic traffic: 1,450 sessions
- Organic leads: 16
- Top 10 keyword count: 14 keywords in top 10
- Early signs: more clicks from the same impressions after snippet updates
April 2025: Site structure rebuild and internal linking:
April focused on building a structure Google can understand and people can navigate. We also improved internal linking so authority flowed to the right pages.
What we did:
- Planned the new page map by intent and buyer stage
- Improved navigation so use cases were easier to find
- Built internal links from high traffic blogs to product and use case pages
- Updated older content to remove thin sections and add clearer intent
April 2025 results:
- Organic traffic: 1,900 sessions
- Organic leads: 22
- Top 10 keyword count: 19
- Key change: product pages started getting more impressions
May 2025: Use case pages and stronger on page copy:
May is where growth started to feel real. Use case pages gave Google clear relevance, and visitors finally had pages that matched what they searched.
What we did:
- Published four use case pages based on sales call language
- Added short proof sections on each page, focused on outcomes
- Built FAQ blocks from real objections and common questions
- Improved heading structure and on page clarity site wide
May 2025 results:
- Organic traffic: 2,450 sessions
- Organic leads: 30
- Top 10 keyword count: 26
- Visitor quality improved: more demo page visits from organic
June 2025: Integrations and category intent:
June focused on the searches that happen when a buyer is serious. Integrations were a big trust lever, and category pages improved rankings for high intent terms.
What we did:
- Published three integration pages based on top sales requests
- Built one category page around “workflow automation software” intent
- Cleaned overlapping content so pages did not compete
- Strengthened internal links between use cases, integrations, and demo CTAs
June 2025 results:
- Organic traffic: 3,050 sessions
- Organic leads: 40
- Top 10 keyword count: 33
- Key win: several use case pages reached page one for the first time
July 2025: Content cluster expansion and click improvement:
July was about scaling content around what already worked. We also improved click through rate from search results, which often lifts traffic without needing new rankings.
What we did:
- Expanded two use case pages with deeper examples and screenshots
- Published four support articles that linked into money pages
- Updated titles and descriptions for the top 25 pages by impressions
- Added clearer CTAs on informational posts that were getting traffic
July 2025 results:
- Organic traffic: 3,650 sessions
- Organic leads: 52
- Top 10 keyword count: 41
- Notable shift: more traffic landed directly on use case pages, not just blogs
August 2025: Authority building and content refresh routine:
August focused on trust. In B2B SaaS, strong pages plus steady authority signals help rankings hold.
What we did:
- Started steady link outreach to partners and niche communities
- Earned mentions through integration partners and guest contributions
- Refreshed older posts that were close to page one
- Built a simple monthly content refresh checklist for the team
August 2025 results:
- Organic traffic: 4,400 sessions
- Organic leads: 60
- Top 10 keyword count: 49
- Proof trend: Search Console showed a big lift in impressions across product topics
September 2025: Conversion tuning tied to top landing pages:
September was about turning the new traffic into more leads. Even small conversion gains matter when traffic is rising month after month.
What we did:
- Simplified forms by removing non essential fields
- Added proof near CTAs, including security notes and onboarding timelines
- Improved above the fold clarity on the top 5 landing pages
- Reduced distractions on high intent pages by tightening navigation links
September 2025 results:
- Organic traffic: 5,050 sessions
- Organic leads: 70
- Top 10 keyword count: 57
- Conversion rate improved because visitors hit clearer pages with cleaner CTAs
October 2025: Comparison pages and deeper topical coverage:
October focused on late stage search intent. Comparison pages tend to convert well because the visitor is already choosing a tool.
What we did:
- Published two comparison pages based on real competitor conversations
- Expanded industry pages for the two best performing verticals
- Updated internal linking so comparison pages passed authority to product pages
- Updated older content with fresh examples and better structure
October 2025 results:
- Organic traffic: 5,600 sessions
- Organic leads: 78
- Top 10 keyword count: 66
- Strong signal: demo requests from comparison pages started showing up weekly
November 2025: Scale winners and lock in rankings:
November was about scaling what already worked and improving near win keywords. We focused on pages sitting around positions 4 to 12, because small lifts there produce big traffic gains.
What we did:
- Expanded sections based on Search Console query data
- Added more internal links from high traffic posts to use case pages
- Refreshed the core product page with clearer outcomes and examples
- Continued steady authority work with partner listings and mentions
November 2025 results:
- Organic traffic: 6,000 sessions
- Organic leads: 84
- Top 10 keyword count: 74
- Big outcome: traffic hit a stable new level, not a one time spike
Before vs after proof:
This is the clearest comparison of February 2025 versus November 2025, using the same tracking rules.
Organic traffic:
- Before in February 2025: 1,100 sessions
- After in November 2025: 6,000 sessions
- Change: about 5.45X growth over the campaign window
Organic leads:
- Before in February 2025: 12 leads
- After in November 2025: 84 leads
- Change: 7X growth, driven by more high intent landings and better CTAs
Visibility growth:
- Before: limited page one presence for product intent terms
- After: consistent page one rankings across core use cases and category terms
- A bigger share of traffic landed on use case, integration, and comparison pages
Tools used during the campaign:
We kept the stack practical. The tools were there to measure, find opportunities, and ship improvements faster.
Analytics and tracking tools:
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- CRM reporting for lead source checks
SEO and site tools:
- Screaming Frog for crawls and technical audits
- Ahrefs for keyword research, competitor checks, and backlink tracking
- Looker Studio for monthly reporting dashboards
- Page speed testing tools for performance checks
Conversion and behavior tools:
- Hotjar for heatmaps and recordings on key landing pages
- A simple A B testing tool for messaging and CTA placement tests
Why this worked and what we would repeat:
This worked because we did the right basics and kept the work consistent every month. The growth came from aligning the site to real search intent, not from tricks.
What made the biggest difference:
- Clear use case pages that matched real queries
- Strong internal linking so authority flowed to money pages
- Regular refresh work so content did not get stale
- Better snippets that improved click through rate
- Conversion tuning that made the new traffic actually turn into leads
If we ran this again for another B2B SaaS in Seattle, we would follow the same order:
- Fix tracking and technical blockers first
- Build the high intent pages before scaling the blog
- Link everything together like a simple map
- Refresh and improve monthly, not once a year
- Keep conversion work tied to the pages that rank