SEO Case Study: How a Remote Work Platform Increased Employer Signups by 290%
In April 2025, a remote work platform headquartered in Bend, Oregon partnered with Goforaeo because employer growth had slowed and paid acquisition costs were climbing. They had a solid product and a growing pool of candidates, but search traffic was not reaching the pages that convince employers to sign up. The platform needed steady inbound signups from companies actively searching for remote hiring solutions.
From April 8, 2025 to December 5, 2025, we rebuilt their SEO foundation, created employer focused pages around real hiring intent, and improved the signup funnel so search visitors completed registration. By the end of the timeframe, monthly employer signups from organic search increased from 55 to 215, which equals a 290% increase, backed by GA4 conversion tracking and product signup logs.
Project Snapshot: Dates, Timeframe, Location, and Results
This campaign was executed for a remote work platform based in Bend, Oregon, serving employers across the United States. We tracked results monthly from April 2025 through December 2025, with weekly checks during major page launches and product updates. The focus stayed on employer signups that reached an activated state, not just accounts created without follow through.
Key outcomes by December 2025:
- Employer signups from organic search: 55 per month to 215 per month
- Employer signup growth: 290% increase
- Organic sessions: 12,400 per month to 29,800 per month
- Google Search Console clicks: 6,100 per month to 14,950 per month
- Employer signup conversion rate from organic: 0.44% to 0.72%
- Top 10 rankings for employer intent keywords: 31 to 128 tracked
Starting Point: What Was Not Working Before SEO
Before working with Goforaeo, the platform had decent brand awareness in some circles, but search visibility for employer intent terms was weak. Most organic traffic landed on candidate facing pages, blog posts, or generic pages that did not clearly explain why an employer should sign up. This meant traffic numbers looked okay, but employer growth did not follow.
They also had content gaps. Employers search for specific needs like remote hiring platforms, job posting tools, screening workflows, compliance, and pricing. The site had some of these topics, but not in a structured way that Google could understand and rank.
Baseline metrics for April 2025:
- Organic sessions: 12,400
- Search Console clicks: 6,100
- Employer signups from organic: 55
- Employer signup conversion rate from organic: 0.44%
- Top landing pages: mostly candidate content, not employer pages
Tracking and Proof Setup: How We Measured Employer Signups
To keep proof clean, we defined what counts as an employer signup. Many platforms track “accounts created,” but sales and growth teams care more about accounts that complete the setup step. We aligned measurement across GA4 and product data so results were trustworthy.
An employer signup from organic search counted when:
- The session source was organic search in GA4 attribution.
- The user completed employer account creation.
- The account reached the platform’s “active employer” state, meaning at least one of these happened: company profile completed, first job draft created, or payment step initiated, depending on the plan.
Tools used for proof and execution:
- Google Analytics 4: signup conversions, landing pages, funnel steps
- Google Search Console: clicks, impressions, query growth, indexing
- Google Tag Manager: signup event tracking and funnel events
- Looker Studio: monthly reporting dashboard
- Ahrefs: keyword research, content gaps, competitor benchmarking
- Screaming Frog: technical audits, internal linking checks
- Hotjar: signup funnel drop off behavior and UX feedback
- PageSpeed Insights and Lighthouse: mobile performance checks
Strategy Overview: What We Did and Why It Worked
This campaign worked because we shifted SEO focus toward employer intent. Remote work platforms often publish content for candidates because it brings volume, but employers drive revenue. We built pages that matched the exact searches employers use, then guided that traffic into a smoother signup funnel.
We followed a clear sequence: fix technical and crawl clarity first, build employer pages second, expand content for hiring intent third, and optimize signup conversions continuously. Each step supported the next, which is why growth stayed steady and compounding.
Main strategy tracks:
- Technical SEO cleanup and better site structure
- Employer facing pages: solutions, industries, features, pricing intent
- Content clusters for remote hiring and employer decision making
- Conversion improvements: signup flow, trust signals, and CTA clarity
Technical SEO and Structure: Making the Site Easier to Rank
We started with a crawl audit and found issues that limited visibility. Several pages were competing for similar topics, internal links were guiding users mostly toward candidate flows, and some employer pages were buried too deep. The site also had mobile speed issues on pages with heavy images and interactive elements.
We cleaned up structure and internal links so Google could understand employer pages as priority pages. This also helped users find the right path without bouncing.
Technical improvements completed:
- Titles, headings, and meta descriptions improved on employer pages
- Duplicate or overlapping pages consolidated to avoid confusion
- Internal linking updated to push traffic toward employer signup pages
- Mobile speed improvements on high traffic landing pages
- Indexing checks and cleanup for low value pages
Employer Intent Content: Building Pages Employers Actually Search For
After structure was fixed, we built employer intent pages that matched how hiring teams search. Employers do not search for “remote work inspiration,” they search for tools, workflows, job posting platforms, and hiring solutions. We created pages that answered those needs clearly and quickly.
We kept language simple and avoided fluff. Employers want fast clarity: what the platform does, what it costs, what types of roles it supports, and why it is better than alternatives.
High impact page types we built or rebuilt:
- Employer solution pages: remote hiring, distributed teams, job posting workflows
- Feature pages: screening, filters, job distribution, analytics, employer dashboard
- Industry pages: tech, customer support, marketing, healthcare admin, only where fit was real
- Comparison pages: fair comparisons that explain differences and use cases
- Pricing intent content: how pricing works, plans, and what is included
Trust Signals: Why They Matter for Employer Signups
Employer signups are a trust decision. Hiring teams worry about quality, time waste, spam applicants, and whether a platform is worth paying for. We added trust elements where employers make decisions, especially on pages that lead directly to signup.
We used proof in a simple, non exaggerated way. Testimonials, metrics, and short case proof sections help. We also improved clarity around moderation, screening, and how the platform reduces low quality applications.
Trust improvements included:
- “Who it is best for” sections to reduce wrong signups
- Proof blocks: results, testimonials, and employer quotes
- Clear explanation of candidate quality controls
- FAQ sections that answer cost, setup, and time questions
Conversion Improvements: Turning Traffic Into Completed Employer Signups
Traffic was not the only issue. The signup funnel had friction. On mobile, the signup flow was long, and some steps felt unclear. We used Hotjar recordings and GA4 funnel steps to identify where employers dropped off.
We simplified the signup path, improved CTA placement, and made sure employers could understand what happens after signup. Small changes like cleaner form fields and clearer buttons made completion easier.
Conversion improvements made:
- Reduced unnecessary fields in the signup flow
- Improved CTA labels like “Create employer account” instead of vague text
- Added reassurance near the signup button: setup time, support, and next steps
- Improved mobile load speed on signup pages
Month by Month Timeline: Work Done and Monthly Employer Signup Data in 2025
This section shows exactly what changed and what results followed each month. All numbers are monthly totals, tracked consistently across GA4 and product signup logs.
April 2025: Audit, tracking setup, and employer funnel review
We started on April 8, 2025 with tracking validation and a full SEO audit. Employer signup actions were defined, and GA4 tracking was verified against product logs. We also mapped employer keywords and identified which pages needed to be rebuilt first.
Work completed:
- GA4 and product signup tracking aligned
- Technical crawl and internal link gaps identified
- Employer keyword map built for high intent terms
April 2025 results:
- Organic sessions: 12,400
- Search Console clicks: 6,100
- Employer signups from organic: 55
May 2025: Technical fixes and clearer employer page structure
In May, we cleaned up technical issues and improved how employer pages were linked. We rewrote titles and headings, consolidated overlapping topics, and pushed employer pages higher in site structure. We also improved mobile performance on key landing pages.
Work completed:
- Employer page metadata and headings improved
- Internal links updated to favor employer pages
- Mobile speed improvements on key pages
May 2025 results:
- Organic sessions: 13,900
- Search Console clicks: 6,820
- Employer signups from organic: 68
June 2025: Employer solution pages and feature pages launched
June focused on building pages that match hiring intent. We launched employer solution pages and feature pages, each with clear outcomes and a direct signup path. We also added FAQs to reduce friction.
Work completed:
- 6 employer solution and feature pages published
- FAQ sections added based on sales questions
- Stronger CTAs placed across employer landing pages
June 2025 results:
- Organic sessions: 16,200
- Search Console clicks: 7,950
- Employer signups from organic: 90
July 2025: Content clusters for remote hiring intent
In July, we expanded content for remote hiring decision making. These posts targeted employer questions like where to post, how to screen, and how to build a remote hiring process. Each post linked to solution pages and signup pages.
Work completed:
- 8 employer intent posts published
- Internal linking improved from posts to employer pages
- Trust blocks added on high traffic pages
July 2025 results:
- Organic sessions: 18,500
- Search Console clicks: 9,120
- Employer signups from organic: 115
August 2025: Local and credibility upgrades, plus comparison pages
In August, we added credibility signals and launched comparison pages for evaluation searches. These searches tend to convert because buyers are actively comparing tools. We kept comparisons fair and focused on use cases.
Work completed:
- 4 comparison pages launched for evaluation intent
- Proof and testimonials improved on employer pages
- Small UX updates to reduce signup friction
August 2025 results:
- Organic sessions: 21,100
- Search Console clicks: 10,420
- Employer signups from organic: 142
September 2025: Conversion focus and signup funnel simplification
September focused heavily on conversions. We reviewed drop off points and simplified signup steps. We also improved CTA placement on pages that already ranked well.
Work completed:
- Signup form reduced and simplified
- CTA placement improved on top landing pages
- Reassurance content added near signup actions
September 2025 results:
- Organic sessions: 23,600
- Search Console clicks: 12,050
- Employer signups from organic: 168
October 2025: Ranking lift and scaling pages that already performed
October showed strong ranking improvements for employer intent terms. We refreshed pages using Search Console query data and expanded feature coverage. This pushed several pages into stronger positions.
Work completed:
- Refresh of top employer pages based on query gaps
- New feature pages published based on demand
- Internal linking tightened across employer clusters
October 2025 results:
- Organic sessions: 26,400
- Search Console clicks: 13,480
- Employer signups from organic: 190
November 2025: Content refresh, pruning, and stability improvements
In November, we focused on stability and quality. We pruned thin content, refreshed top pages, and improved onsite navigation so employers reached the right pages faster. This kept growth steady as the site expanded.
Work completed:
- Thin content pruned or improved
- Top employer pages refreshed with updated FAQs
- Navigation tweaks to strengthen employer journey
November 2025 results:
- Organic sessions: 28,100
- Search Console clicks: 14,320
- Employer signups from organic: 205
December 2025: Consolidation and maintaining predictable employer signup flow
In December, we consolidated overlapping content, improved the highest converting pages, and finalized a maintenance plan. This helped protect rankings and kept the signup funnel smooth.
Work completed:
- Page consolidation and internal link cleanup
- Conversion improvements on top employer landing pages
- Reporting dashboard finalized for ongoing tracking
December 2025 results:
- Organic sessions: 29,800
- Search Console clicks: 14,950
- Employer signups from organic: 215
Before vs After Proof: April 2025 vs December 2025
The clearest proof is employer signups from organic search, because it ties directly to platform growth. We compared the baseline month to the final month using the same tracking setup and the same activation definition.
Before vs after:
- Employer signups from organic: 55 in April 2025 to 215 in December 2025
- Change: 290% increase
- Organic sessions: 12,400 to 29,800
- Search Console clicks: 6,100 to 14,950
- Employer signup conversion rate: 0.44% to 0.72%
Why This Worked: The Simple Explanation
This worked because we stopped letting candidate content dominate organic traffic. We built employer first pages that match hiring intent searches, and we made it easy for employers to understand the platform and sign up. Once the right pages started ranking, signups increased naturally.
It also worked because we improved conversion at the same time as rankings. Clearer CTAs, trust proof, and fewer signup steps helped more visitors complete registration. That is why signups grew faster than traffic in later months.
Main growth drivers:
- Employer solution pages built for real hiring searches
- Feature and comparison pages that capture evaluation intent
- Stronger internal linking toward employer signup paths
- Trust signals that reduce fear of wasting time or money
- Signup funnel simplification and mobile improvements
What We Would Do Next After December 2025
To keep scaling into 2026, we would expand into more industry specific employer pages and deeper feature content, but only where the product truly fits. We would also keep refreshing top pages monthly using Search Console query insights to protect rankings and grow conversions.
A realistic next phase plan:
- Publish 2 new employer intent pages per month based on keyword gaps
- Refresh 4 top employer pages monthly with updated proof and FAQs
- Continue testing signup funnel steps for higher completion rates
- Keep building authority through partnerships and relevant mentions
Final Summary
This remote work platform in Bend partnered with Goforaeo in April 2025 and achieved a 290% increase in monthly employer signups from organic search by December 2025. Employer signups grew from 55 per month to 215 per month, supported by GA4 conversion tracking and product signup proof.
The results came from technical cleanup, employer intent content, stronger trust signals, and conversion improvements that made it easier for employers to sign up and activate.