SEO Case Study: How Resume Writing Services Increased Order Requests by 255%
In March 2025, a Denver based career placement services company partnered with Goforaeo because their website was not producing steady job seeker signups. They were getting some traffic, but most visitors were not taking action, and many leads were low quality. They needed a clear funnel that turned search traffic into real registrations and booked consultations.
This case study explains what we implemented from March 18, 2025 to November 30, 2025 in Denver, Colorado. It includes monthly work, monthly numbers, and a clean before vs after comparison with the same tracking rules used throughout.
Business background: what they offer and why SEO was the right channel
This company helps job seekers with resume rewrites, interview preparation, LinkedIn optimization, and job placement support. Their best results came from structured programs, not one off advice, because clients needed a step by step process. Their team also had real recruiting experience, which is a strong trust signal if the website presents it well.
Before SEO, the website felt like a brochure. It did not guide job seekers into a simple next step, and it did not rank well for the searches that show high intent. In a market like Denver, people often search by urgency and outcome, so the site needed to match that behavior.
The main visibility gaps we saw were connected to structure. Service pages were thin, internal linking was weak, and there was no clear funnel from informational pages to signup. The result was wasted traffic and inconsistent leads.
Audience and intent: how job seekers search in Denver
Most job seekers do not search for “career help” in one generic way. They search based on problems, timelines, and job level. In Denver, we saw strong local intent for both in person and remote support.
Common high intent searches included:
- “resume help Denver”
- “interview coaching Denver”
- “career coach Denver”
- “LinkedIn optimization service” plus Denver terms
- “job placement services Denver”
The website needed to meet those searches with pages that feel specific and helpful, not vague. It also needed proof and clarity, because people are careful when spending money on career services.
What we tracked: the exact job seeker signup definition
We tracked job seeker signups from organic search and Google Business Profile only. We did not mix paid ads or social conversions into the SEO results, so the proof stayed clean.
A signup counted when it met all of these conditions:
- The person completed the signup form and created a profile
- They verified email or phone, so it was not a fake lead
- They selected a service interest or program type
- They were located in Denver or the local service region
We also tracked supporting funnel actions, because job seekers often take a few steps before committing:
- Career assessment downloads from organic
- “Book a consult” clicks from organic
- Consultation form starts and completions
We excluded spam, job recruiters pitching services, and out of area inquiries. Lead quality was reviewed weekly with the intake coordinator so the monthly signup count stayed accurate.
Baseline metrics: where the site started before improvements took effect
We used March 1, 2025 to March 31, 2025 as the baseline month. This was the closest full month before our funnel and page changes had time to shift rankings and conversions. We used November 1, 2025 to November 30, 2025 as the comparison month because performance was stable by then.
Baseline performance in March 2025:
- Organic sessions: 3,400
- Job seeker signups from organic: 34
- Organic signup conversion rate: 1.00 percent
- Google Business Profile actions: 280
- High intent keywords in top 3 positions: 3
Key problems we documented during the audit:
- No real job seeker funnel, just a contact page and a generic form
- Service pages were short and not aligned to search intent
- Authority content existed, but it was not connected to service pages
- Trust signals were buried, so visitors did not feel safe signing up
- Several pages competed with each other, causing ranking confusion
Strategy overview: why funnels plus service pages plus authority content worked
This campaign worked because we did not treat SEO as “write blogs and wait.” We built a system that turned search traffic into signups. The strategy focused on three connected pieces that supported each other.
We implemented:
- Job seeker funnels that matched urgency and outcome
- Service pages built for Denver local intent and conversion
- Authority content that built trust and pushed people into the funnel
Job seeker funnels: turning search visitors into signups
We built funnel paths that matched different job seeker needs. Someone who needs a resume rewrite now should not be sent to a generic page. They should land on a focused page with a clear next step.
The funnel structure included:
- A “start here” page with a short service selector
- Program specific landing pages for resume, interview, LinkedIn, and placement
- A lead magnet that felt useful, like a career checklist or salary interview script
- Follow up emails that guided people to book a consult or complete signup
We also improved form structure so signups were easier and more complete. Small changes like clearer field labels and shorter steps increased completions.
Service pages: making Denver intent clear and easy to rank
We rebuilt core service pages to match how people search and decide. Each service page needed to be clear, local, and conversion focused. It also needed to answer common questions so visitors did not leave to “research more.”
Core service pages improved or created:
- Resume writing services in Denver
- Interview coaching in Denver
- LinkedIn profile optimization in Denver
- Career coaching programs in Denver
- Job placement support for professionals
Each service page included:
- Who the service is for and what outcomes it supports
- A simple step by step process so it feels safe
- Expected timelines and what happens after signup
- FAQs based on real intake calls
- Clear call to action to sign up or book a consult
Authority content: building trust and ranking wider topics
Authority content was used to expand visibility and build confidence. Job seekers want proof that the company knows what they are doing. They also want guidance that feels real, not generic.
Authority topics we focused on:
- Resume mistakes and how recruiters filter resumes
- Interview question patterns and answer frameworks
- LinkedIn keyword strategy for Denver job markets
- Career transition guides for common industries in Denver
- Salary negotiation basics and scripts
Every authority page was built to flow into a relevant service page. This reduced bounce and increased signups, because people had a clear next step when they were ready.
Month by month implementation and results: March to November 2025
All numbers below follow the same signup definition and tracking rules. Each month includes actions and performance so you can see the progression clearly.
March 2025: tracking setup and funnel planning
We began on March 18, 2025 by cleaning up tracking and confirming what counts as a signup. Search Console queries, indexed pages, and intake notes were reviewed. We also mapped the funnel structure and content plan.
March 2025 results:
- Organic sessions: 3,400
- Job seeker signups: 34
- GBP actions: 280
Work completed in March 2025:
- GA4 and Search Console cleanup
- Signup tracking events and form tracking setup
- Funnel map: entry pages, service paths, and conversion points
April 2025: service page rebuild and clearer Denver targeting
In April, we rebuilt core service pages so they aligned with high intent searches. We improved titles, headings, internal linking, and page sections. We also made sure each page had one clear action to take.
April 2025 results:
- Organic sessions: 3,760
- Job seeker signups: 44
- GBP actions: 330
Work completed in April 2025:
- Rebuilt resume and interview service pages
- Added local relevance in a natural way across key pages
- Improved CTAs and reduced form friction
May 2025: launch job seeker funnel and lead magnet path
In May, we launched a simple funnel that guided users based on their need. We introduced a lead magnet and used it to move people into signup. We also added follow up messaging that pushed users toward the next step.
May 2025 results:
- Organic sessions: 4,250
- Job seeker signups: 56
- GBP actions: 410
Work completed in May 2025:
- “Start here” funnel page with service selector
- Career checklist download page with internal links to services
- Basic email follow up sequence for incomplete signups
June 2025: authority content expansion and internal linking system
In June, we published authority content that matched real job seeker questions. We also improved internal linking so every authority page supported service pages. This helped rankings and conversion at the same time.
June 2025 results:
- Organic sessions: 4,900
- Job seeker signups: 70
- GBP actions: 480
Work completed in June 2025:
- Authority pages on resumes, interviews, and LinkedIn
- Strong internal links from authority content to service pages
- FAQ improvements based on intake call questions
July 2025: Google Business Profile improvements and trust signals
In July, we strengthened local visibility and trust signals. We updated the Google Business Profile, added consistent posting, and improved the website proof sections. For career services, trust is what turns interest into action.
July 2025 results:
- Organic sessions: 5,450
- Job seeker signups: 86
- GBP actions: 560
Work completed in July 2025:
- GBP services and description optimized for Denver intent
- Weekly posts, photos, and Q and A updates
- Proof upgrades: coach experience, process clarity, testimonials
August 2025: conversion improvements and program pages
In August, we improved conversions by tightening the funnel. We created clearer program pages that packaged services into outcomes. We also improved forms so users could complete signup faster on mobile.
August 2025 results:
- Organic sessions: 6,150
- Job seeker signups: 98
- GBP actions: 650
Work completed in August 2025:
- Program pages for career transitions, interview prep, and resume plus LinkedIn bundles
- Shorter signup forms with better field labels
- Clearer “what happens next” messaging after signup
September 2025: rankings push for high intent Denver terms
In September, we focused on pages ranking on page one but not in top spots. We improved content depth, refreshed headings, and added stronger FAQs. We also improved internal links from high traffic authority pages.
September 2025 results:
- Organic sessions: 7,000
- Job seeker signups: 112
- GBP actions: 740
Work completed in September 2025:
- Expanded service pages stuck in positions 6 to 15
- Added comparison style sections like coaching vs resume only
- Stronger linking between services and authority content
October 2025: authority content scaling and funnel refinement
In October, we scaled authority content into higher volume topics. We also refined funnel steps so users landed on the most relevant page based on their intent. This reduced drop offs and increased signup completion.
October 2025 results:
- Organic sessions: 7,800
- Job seeker signups: 125
- GBP actions: 820
Work completed in October 2025:
- Added guides for career change and salary negotiation
- Updated top authority pages with fresher examples and clearer CTAs
- Improved funnel page navigation and service selector logic
November 2025: stable results and final comparison month
In November, we focused on stability, updates, and maintaining local trust. We refreshed key pages, continued GBP activity, and strengthened conversion elements on the highest traffic pages. This month is used for the final before vs after proof.
November 2025 results:
- Organic sessions: 8,600
- Job seeker signups: 114
- GBP actions: 910
Work completed in November 2025:
- Refresh of top converting service pages with new FAQs
- Continued GBP posts and photo updates
- Internal linking cleanup to push authority into funnel pages
Before vs after proof: March 2025 compared to November 2025
We compared two full months using the same signup definition. This keeps the proof clean and avoids cherry picking.
March 2025 baseline:
- Organic sessions: 3,400
- Job seeker signups: 34
- GBP actions: 280
November 2025:
- Organic sessions: 8,600
- Job seeker signups: 114
- GBP actions: 910
Job seeker signups increased from 34 to 114 per month, which is a 235 percent increase. Traffic increased as rankings grew, and local actions also increased, which supported the signup lift.
What improved in signup quality: real changes the intake team saw
Signups became more complete and more serious. People shared clearer goals, timelines, and job types, which made consultations easier. This happened because service pages and funnels set expectations better.
The team reported improvements like:
- More signups selecting a specific service, not “general inquiry”
- More users completing full profiles, not partial forms
- More consult bookings after reading authority content
- Fewer spam signups due to verification and better filters
Tools used: tracking, research, funnel building, and reporting
We used a practical tool stack that supported both rankings and conversion improvements.
Tracking and reporting tools:
- Google Analytics 4
- Google Search Console
- Google Business Profile insights
- Google Tag Manager
- Looker Studio
SEO and site tools:
- Screaming Frog for audits, internal linking, and metadata checks
- Ahrefs or Semrush for keyword research and competitor review
- PageSpeed Insights for mobile performance improvements
Funnel and lead tools:
- HubSpot or similar CRM to track signup quality and consult bookings
- Heatmap tool for behavior insights on key pages
- Call tracking for consult calls coming from organic sources
Why this worked in Denver: simple explanation
This worked because we built a full path from search to signup. Authority content brought in people earlier in the decision stage, service pages captured high intent searches, and the funnel made the next step easy. Instead of hoping traffic would convert, the site guided users into the right action.
We also improved trust, which matters a lot for career services. Proof, process clarity, and FAQs reduced hesitation. By November 2025, SEO became a steady signup channel, not a random source of occasional leads.
Conclusion: results from partnering with Goforaeo
From March 18, 2025 to November 30, 2025, this Denver career placement services company partnered with Goforaeo to build a predictable organic signup system. Job seeker signups increased from 34 per month in March 2025 to 114 per month in November 2025, a 235 percent increase. Organic sessions grew from 3,400 to 8,600, and Google Business Profile actions increased from 280 to 910.
The biggest win was consistency and quality. By the end of the campaign, job seekers were finding the brand through Google, understanding the service path clearly, and signing up with stronger intent.