SEO Case Study: How a Moving Company Increased Quote Requests by 190%
On March 4, 2025, a Jersey City moving company partnered with Goforaeo to improve Google visibility and increase real quote requests from local search. They had a website and a Google Business Profile, but they were not showing up consistently for high intent searches, so leads stayed limited. Once we fixed the foundation and built a clear local SEO system, quote requests began rising every month.
This case study explains the strategy in simple words, shows monthly work completed, and includes exact before vs after proof. All results below are tracked, filtered, and based on real quote request conversions.
Client overview: location and timeframe
The client is a full service moving company based in Jersey City, New Jersey. They handle local residential moves, apartment moves, packing help, and select long distance jobs, depending on availability. The campaign focused on Jersey City neighborhoods where the company can serve quickly and reliably.
Location: Jersey City, New Jersey. Campaign start date: March 4, 2025. Reporting end date: October 31, 2025. Total timeframe covered in this report: nearly 8 months. We used a full multi month window to capture SEO growth and show stable results, not just a short spike.
Service area focus
We targeted the areas that actually bring leads and match real searches, including:
- Downtown Jersey City
- Journal Square
- The Heights
- Greenville
- Bergen Lafayette
- Newport
- Nearby support areas when relevant: Hoboken, Bayonne, Weehawken, Union City
What we tracked and how we kept results genuine
Before changing content, we fixed tracking so the business could trust the numbers. Many moving companies have inaccurate lead reporting because forms are not tracked properly, or calls are mixed with ads. We separated organic leads so the SEO results stayed clear.
A quote request was counted only when it was a real conversion, not a click or a partial form. We tracked both forms and serious quote calls to get a complete picture.
Quote request definition for this case study
A lead was counted when it met at least one of these conditions:
- A completed quote form submission that reached a confirmation step
- A phone call from organic sources where the caller clearly asked for pricing or scheduling
- Calls had to be long enough to be a real inquiry, not a quick hang up or spam
Tracking tools used
We used a small set of reliable tools for proof:
- Google Analytics 4: sessions, conversions, form events, button clicks
- Google Search Console: queries, impressions, clicks, indexing coverage
- Google Business Profile Insights: listing actions, call clicks, direction requests
- Call tracking for organic traffic: lead quality filtering and conversion proof
Baseline performance: before SEO improvements
March 2025 was our baseline month because it was the first month with clean tracking and a stable measurement setup. At this point, the company was not capturing enough high intent searches like movers Jersey City, apartment movers Jersey City, and moving help near me.
Baseline metrics: March 2025
- Quote requests from organic: 50 per month
- Organic website sessions: 1,050 per month
- Google Business Profile actions: 1,400 per month
Key issues found in the audit
We saw patterns that are common for moving companies:
- Service pages were too general and did not match search intent
- The website did not clearly target Jersey City neighborhoods
- The quote request path had friction on mobile devices
- The Google Business Profile was not active enough to compete in Maps
- Listings and business details were inconsistent across the web
The SEO strategy we used and why it worked
We used a local SEO approach that focuses on visibility, trust, and conversion. The goal was not just more traffic, but more quote requests from people ready to hire a moving company.
Strategy step 1: Build pages that match real moving searches
Moving intent is specific. People search based on their situation, not just “moving company.” We matched pages to intent so visitors felt like they found the right service quickly.
We improved or created pages around these topics:
- Local movers in Jersey City
- Apartment moving services
- Packing and unpacking help
- Office and small commercial moves
- Long distance moves from Jersey City
Each page was written in simple words and included what customers want to know, like what is included, what affects price, and how to get a quote fast.
Strategy step 2: Improve Google Business Profile to win more local leads
Maps visibility can drive fast leads, especially for movers. We treated Google Business Profile like an active marketing channel, not a one time setup.
We focused on these profile upgrades:
- Correct primary and secondary categories
- Services section filled with clear service names
- More real photos: trucks, team, jobs, equipment, branding
- Weekly updates and posts to keep the listing active
- Questions and answers based on real customer concerns
Strategy step 3: Strengthen trust signals that matter for movers
Moving is stressful, so trust is everything. We improved trust using real proof elements on the site and profile. This helped increase form submissions even when traffic stayed similar in some months.
We improved trust with:
- A steady review request process after completed moves
- Responding to every review in a helpful, human tone
- Adding process explanations, service guarantees, and simple policies
- Showing photos and real service coverage in Jersey City
Strategy step 4: Authority building without spam
Jersey City is competitive, so we supported growth with clean authority work. We avoided low quality link blasts that can hurt moving companies long term.
Authority work included:
- Citation cleanup and consistent NAP across listings
- Earning a small number of relevant local mentions
- Internal linking improvements so important pages gained strength
Strategy step 5: Conversion improvements to increase quote requests
Traffic does not matter if visitors do not convert. We improved conversion rate with clear calls to action, mobile friendly design, and better quote form flow.
Conversion improvements included:
- Clear quote buttons and sticky call options on mobile
- Reduced distractions on high intent service pages
- Shorter and clearer quote form fields
- Better reassurance messaging: what happens after they submit the form
Month by month actions and monthly results
All monthly results below are based on organic sources only. Each month includes what we did and the measurable shift in quote requests.
March 2025: Setup month and baseline
We focused on fixing tracking, running a full SEO audit, and identifying quick wins. We also made urgent technical fixes so Google could crawl the site cleanly.
March 2025 results:
- Quote requests: 50
- Organic sessions: 1,050
- Google Business Profile actions: 1,400
April 2025: Service page upgrades for Jersey City intent
We improved the main service pages and aligned content with local search terms used by real customers. We also improved internal links so Google could understand the page hierarchy.
April 2025 results:
- Quote requests: 62
- Organic sessions: 1,280
- Google Business Profile actions: 1,650
May 2025: Google Business Profile growth and reviews
We upgraded the profile content, added frequent photos, and started weekly posts. We also launched a review routine so the business gained steady social proof.
May 2025 results:
- Quote requests: 78
- Organic sessions: 1,610
- Google Business Profile actions: 1,980
June 2025: Helpful content that answers pricing and process questions
We added content designed to reduce confusion and improve trust, especially for apartment moves and packing help. We also improved page depth and cleaned up overlapping pages.
June 2025 results:
- Quote requests: 95
- Organic sessions: 1,980
- Google Business Profile actions: 2,250
July 2025: Conversion improvements and better lead quality
We improved mobile conversion by simplifying calls to action and reducing friction in the quote request journey. This helped quote requests grow faster even without needing a huge traffic jump.
July 2025 results:
- Quote requests: 112
- Organic sessions: 2,260
- Google Business Profile actions: 2,610
August 2025: Authority and listing consistency
We focused on trust signals that help Maps visibility and organic stability. We cleaned citations, corrected mismatched business info, and added a small number of quality local mentions.
August 2025 results:
- Quote requests: 126
- Organic sessions: 2,520
- Google Business Profile actions: 2,880
September 2025: Capture more specific moving searches
We expanded coverage for more specific move types and refined existing pages to better match long tail intent. These long tail searches often convert well because they are very specific.
September 2025 results:
- Quote requests: 136
- Organic sessions: 2,740
- Google Business Profile actions: 3,050
October 2025: Peak performance month in this window
We refreshed top pages, strengthened internal links, and kept the Google Business Profile active with updates and photos. We also improved the quote form messaging so visitors understood the next step clearly.
October 2025 results:
- Quote requests: 145
- Organic sessions: 2,930
- Google Business Profile actions: 3,220
Before vs after proof: the 190% growth explained
This comparison uses the same tracking rules across the entire campaign. We compare the baseline month to the final month in the reporting window for a clean, simple proof.
Before: March 2025 quote requests: 50.
After: October 2025 quote requests: 145.
That is 95 more quote requests per month. The percentage increase is 190%.
Supporting proof metrics also increased strongly:
- Organic sessions grew from 1,050 to 2,930
- Google Business Profile actions grew from 1,400 to 3,220
What made the biggest difference
The first big change was matching pages to real customer intent. When people found a page that spoke directly to apartment moves, packing help, or local Jersey City moving, they trusted the business more and filled out the form.
The second big change was Google Business Profile activity. Regular posts, real photos, and clear services made the listing look active and reliable, which helped engagement and visibility.
The third big change was conversion improvements. A smoother mobile experience and a clearer quote form helped turn more visitors into leads, which is why quote requests rose consistently month after month.
Tools used in the campaign
We used tools that support real measurement, clean audits, and consistent improvements. The tool list below reflects what we relied on throughout the timeline.
- Google Analytics 4
- Google Search Console
- Google Business Profile Insights
- Call tracking for organic leads
- Semrush or Ahrefs for keyword research and competitor analysis
- Screaming Frog for technical audits
- PageSpeed Insights for mobile performance improvements
Key takeaways for moving companies in Jersey City
If you want more quote requests through SEO in Jersey City, you need three things working together: strong pages that match intent, strong local trust signals, and a smooth conversion path. When these are improved consistently every month, results compound.
The most important habit in this campaign was consistency. Each month included updates to the site, activity on Google Business Profile, review growth, and small technical improvements. That steady effort is what created stable growth rather than a short spike.
Closing summary
From March 2025 through October 2025, this Jersey City moving company partnered with Goforaeo and increased organic quote requests from 50 per month to 145 per month, which is a 190% increase. The improvement was supported by strong increases in organic sessions and Google Business Profile actions, showing a direct connection between visibility and lead growth.