SEO Case Study: How a Crypto Platform Increased User Signups by 310%
On March 18, 2025, a Miami, Florida crypto platform partnered with Goforaeo because their signups were coming in waves. Paid campaigns worked, but the moment spend slowed down, growth dipped. They wanted an organic channel that could bring steady, high intent users who were ready to create an account.
This case study shares what we did from March 2025 to October 2025, with a clean baseline taken from February 2025. You will see monthly work, monthly numbers, and the exact reasons the signup curve moved upward.
Project snapshot: Timeline, location, and what counted as a signup
This platform was not trying to rank for everything in crypto. They wanted to show up for searches that happen right before someone chooses a platform, compares fees, or looks for a simple way to start. Miami mattered as a trust anchor and brand signal, while the main traffic came from broader high intent searches.
Key details:
- Location focus: Miami, Florida, plus Miami community relevance for brand trust
- Campaign start date: March 18, 2025
- Measured period: March 2025 to October 2025
- Baseline month used for comparison: February 2025
- Platform type: consumer crypto onboarding with educational content and product pages
We tracked a signup only when it was real and verified, not when someone just clicked a button. That kept reporting honest and made the before vs after proof clean.
Signup definition used in this campaign:
- Primary signup: account created plus email verified
- Secondary intent signal: identity verification started
- Supporting actions: click to start signup, pricing page visits, onboarding page completions
Baseline numbers: What performance looked like before SEO work
In February 2025, the site had content and some visibility, but it was not set up to turn search traffic into verified users. Many pages attracted curiosity keywords, and the internal linking did not guide people to signup pages at the right time. The result was traffic that looked fine, but signups that stayed low.
Baseline metrics for February 2025:
- Organic sessions: 9,800
- Verified organic signups: 145
- Organic signup rate: 1.48%
- Keywords in top 10 positions: 26
- Search Console clicks: 1,900
How we made tracking reliable from day one
Before we changed pages, we fixed measurement so the platform team could trust every report. We set up GA4 events for verified signups, and we separated “started signup” from “completed verification.” That helped us improve quality, not just volume.
Tracking setup included:
- GA4 conversion event for verified signup completion
- Google Tag Manager triggers for each onboarding step
- Search Console checks for index coverage and page performance
- A simple monthly dashboard so the same metrics were reviewed every month
What was holding the site back: The issues we found in the audit
Crypto SEO is competitive, and trust is everything. The audit showed the site was not “bad,” but it had several gaps that make Google cautious and make users hesitate. Once we cleaned those up, rankings and signups both started rising.
Technical and structure issues:
- Important pages were buried, with weak internal links pointing to them
- Some templates were heavy on mobile, which increased drop offs during signup
- Duplicate metadata patterns caused confusion across similar educational pages
- Low value pages were getting crawled too often, wasting crawl budget
Content and trust issues:
- Many articles were written for broad traffic, not for signup intent
- Fees and safety explanations were not placed where users needed them most
- Some content lacked clear author info and update signals, which matters in crypto
- Product pages did not answer common “should I trust this” questions fast enough
Strategy: The SEO plan that moved both rankings and signups
We followed a simple system, in the right order. First we fixed the base, then we built pages that match buying intent, then we improved trust and conversion paths. We also used Miami in a natural way, as a brand signal and authority angle, without turning the site into a local service site.
Our roadmap had five core parts:
- Technical cleanup and speed improvements
- Strong page structure around high intent topics
- Content clusters built for decision stage searches
- Trust upgrades that reduce fear and confusion
- Conversion improvements guided by real user behavior
Technical base: Clean crawling, speed, and page clarity
Before pushing content hard, we made the site easier for Google to understand. We improved internal linking, reduced template weight, and removed index noise. This helped key pages get crawled more often and rank more reliably.
What we did early:
- Improved mobile load performance on heavy templates
- Fixed duplicate title and meta description patterns
- Strengthened internal links to pricing, fees, and onboarding pages
- Cleaned indexation for low value pages that were stealing attention
Content strategy: Build clusters that lead naturally to signup
We did not post random articles. We mapped the journey and wrote content that matches it. People usually search in stages, and crypto users often need clear answers before they trust a platform.
Content clusters we built:
- Getting started: how to start, how to buy, beginner steps
- Fees and pricing: trading fees, spreads, deposit fees, withdrawal basics
- Safety and trust: account security, verification, safe practices, risk basics
- Product decisions: best app for beginners, compare features, platform benefits
Conversion upgrades: Make the path to signup simple and calm
Many crypto sites lose signups because pages feel unclear or too salesy. We reduced friction using simple language, clearer steps, and better placement of trust proof.
Conversion improvements included:
- Shorter signup page sections with clearer step by step flow
- Better placement of fees and security notes near call to action areas
- Simple FAQs that answered objections without sounding defensive
- Clear “what happens next” sections so users felt in control
Miami angle: Used for brand trust, not forced local rankings
Miami gave the brand a real world anchor. We used it to support trust and authority, and we earned mentions that made sense. We did not create spam city pages.
Miami work included:
- A Miami presence page that explained support, community, and brand story
- Content tied to Miami tech and finance audience interests
- Outreach for local mentions that were real and relevant
Monthly execution and results: March 2025 to October 2025
Below is the month by month work, with numbers and what we shipped. Each month is short on purpose, so you can see the pattern without getting lost.
March 2025: Tracking cleanup and quick structure wins
March was about setting the base and getting early traction. We fixed the biggest crawl and internal linking problems first, because content does not scale well on a messy structure. We also rebuilt two key pages that sit close to signup decisions: fees and how it works.
Work shipped:
- Verified signup event tracking in GA4 and GTM
- Internal linking updates from high traffic blogs to signup pages
- Metadata improvements on core product pages
- Page refresh for “Fees” and “How it works” with clearer sections
March numbers:
- Organic sessions: 10,600
- Verified organic signups: 170
- Organic signup rate: 1.60%
- Keywords in top 10 positions: 31
- Search Console clicks: 2,120
April 2025: Technical SEO and mobile speed improvements
In April, we focused on performance and index clarity. Crypto users are heavily mobile, and small slowdowns create big drop offs. We also reduced duplicate page issues and cleaned low value indexing so Google focused on the pages that actually convert.
Work shipped:
- Mobile performance fixes on key templates
- Crawl cleanup and duplicate metadata fixes
- Indexation controls for low value tag and filter pages
- Better internal links to onboarding and pricing pages
April numbers:
- Organic sessions: 12,000
- Verified organic signups: 215
- Organic signup rate: 1.79%
- Keywords in top 10 positions: 40
- Search Console clicks: 2,540
May 2025: First content cluster built for signup intent
May was the first real content month, but everything was mapped to signup intent. We wrote pages that match the questions users ask right before choosing a platform. We also updated older posts that were getting impressions but not clicks, which improved traffic quality.
Work shipped:
- 4 high intent guides focused on getting started and fees
- Content refresh on older posts with better titles and clearer openings
- Stronger internal links from guides to signup and onboarding pages
- FAQ sections added to reduce confusion on key pages
May numbers:
- Organic sessions: 13,900
- Verified organic signups: 265
- Organic signup rate: 1.91%
- Keywords in top 10 positions: 52
- Search Console clicks: 3,090
June 2025: Trust upgrades and clearer author signals
June focused on trust and clarity, because crypto users hesitate when content feels vague. We added simple author and update signals, improved security explanations, and made risk notes easy to understand. These changes helped both rankings and conversions, because they reduced doubts.
Work shipped:
- Author profiles and update sections for key educational content
- Better security and verification explanations on onboarding pages
- Clearer “how fees work” sections across product content
- Improvements to internal linking between safety pages and signup pages
June numbers:
- Organic sessions: 16,800
- Verified organic signups: 325
- Organic signup rate: 1.93%
- Keywords in top 10 positions: 65
- Search Console clicks: 3,780
July 2025: Conversion work based on real user behavior
In July, we used session recordings and funnel reports to see where people dropped off. We noticed specific hesitation points around fees, verification steps, and security. We simplified the flow, improved page layout, and added short answers where users were pausing.
Work shipped:
- Funnel review for onboarding steps and key landing pages
- Signup page layout changes for clearer steps and less scrolling
- FAQ blocks placed near call to action sections
- Small copy updates to reduce friction and confusion
July numbers:
- Organic sessions: 19,600
- Verified organic signups: 395
- Organic signup rate: 2.01%
- Keywords in top 10 positions: 79
- Search Console clicks: 4,520
August 2025: Miami authority push and quality mentions
In August, we added the Miami trust layer in a natural way. We created a Miami presence page that felt real, and we started outreach for relevant mentions. We also expanded the content cluster to cover more decision stage queries that often lead to signup.
Work shipped:
- Miami presence and community page with clear brand story
- Outreach to Miami tech and finance communities for mentions
- 3 new decision stage pages: comparisons and beginner focused choices
- Continued internal linking improvements based on Search Console queries
August numbers:
- Organic sessions: 22,800
- Verified organic signups: 470
- Organic signup rate: 2.06%
- Keywords in top 10 positions: 95
- Search Console clicks: 5,280
September 2025: Authority building and page one pushes
September was about moving keywords from near the top into the top. We focused on pages ranking between positions 11 and 20 and gave them stronger internal links, more complete sections, and clearer answers. We also continued earning quality links and mentions from relevant sites.
Work shipped:
- Content expansion on pages close to page one rankings
- Internal link boosts from high authority pages to target pages
- Outreach for quality links tied to guides and resources
- Snippet style improvements: better headings, clearer intros, stronger FAQs
September numbers:
- Organic sessions: 26,400
- Verified organic signups: 535
- Organic signup rate: 2.03%
- Keywords in top 10 positions: 112
- Search Console clicks: 6,110
October 2025: Scaling what worked and locking in the system
October was about keeping growth stable while scaling. We refreshed top converting pages, improved tracking checks, and published new pages based on rising queries. We also tightened the conversion path from content to signup so users always had a clear next step.
Work shipped:
- Refresh of top converting pages: fees, onboarding, beginner guides
- New pages built from rising Search Console queries
- Conversion tracking review to prevent duplicate events
- Final internal linking pass to support the highest value pages
October numbers:
- Organic sessions: 29,900
- Verified organic signups: 595
- Organic signup rate: 1.99%
- Keywords in top 10 positions: 128
- Search Console clicks: 6,980
Before vs after proof: Where the 310% signup increase came from
The clearest proof is the baseline month compared to the final measured month. In February 2025, verified organic signups were 145. In October 2025, verified organic signups were 595. That is a 310% increase in verified signups from organic search.
Supporting proof that it was not just traffic:
- Organic sessions grew from 9,800 to 29,900, showing stronger visibility
- Signup rate improved from 1.48% to 1.99%, showing better intent matching
- Top 10 keywords grew from 26 to 128, showing broader page one coverage
- Search Console clicks grew from 1,900 to 6,980, showing stronger demand capture
Tools used: What we relied on each month
We kept tools focused on what actually drives decisions. The stack was built around measurement, technical audits, keyword data, and conversion behavior.
Core tools:
- Google Analytics 4: verified signup tracking and funnel review
- Google Tag Manager: clean event tracking across onboarding steps
- Google Search Console: queries, clicks, indexing, and page performance
- Screaming Frog: crawl audits, internal linking checks, duplicate fixes
- Ahrefs or Semrush: keyword mapping, competitor gaps, link monitoring
- PageSpeed Insights: mobile speed checks and template fixes
- Microsoft Clarity or Hotjar: session recordings and friction insights
- Looker Studio: monthly reporting dashboards for proof and trend tracking
Why this worked: The real reasons the numbers moved
This campaign worked because we aligned SEO with human decisions. Crypto users rarely sign up after reading one article. They read, compare, worry about safety, check fees, and then decide. We built pages for that exact path, and we linked them together so the journey felt natural.
It also worked because we did not chase empty traffic. We focused on keywords that happen close to signup intent, improved trust signals that matter in crypto, and made onboarding easier to understand. Rankings rose, but the bigger win was that users felt confident enough to complete verification.
What we would do next in early 2026 to keep growth rising
To keep scaling, we would expand into more comparison and “best for beginners” pages, because those bring high intent users. We would also build deeper fee and security explainers, updated regularly, so the platform stays competitive as rules and market behavior change.
Next actions:
- Expand content clusters into more advanced topics without losing simple language
- Build more comparison pages that answer common platform choice questions
- Continue quality link outreach through education and community resources
- Keep testing onboarding copy and page layout to reduce drop offs
If you share your client’s platform name, main features, and the exact signup steps you want to highlight, I can rewrite this with your real brand voice while keeping the same simple style, month by month proof, and detailed SEO logic.