SEO Case Study: How an AI Software Company Increased Enterprise Leads by 300%
On May 12, 2025, an AI software company headquartered in Sunnyvale, California partnered with Goforaeo because their enterprise pipeline from organic search was unreliable. They were getting some traffic, but the right decision makers were not filling out the Contact Sales and Demo forms often enough. Paid campaigns were doing the heavy lifting, and the team wanted organic to become a steady, repeatable channel.
This case study covers May 2025 through November 2025, using April 2025 as the baseline month. You will see the monthly work, the monthly numbers, and the simple SEO system that turned search visibility into real enterprise inquiries.
Project snapshot: Timeline, location, and what “enterprise lead” meant
Sunnyvale was the brand anchor and credibility signal, but the buying searches were not only local. The company sold to mid market and enterprise accounts across the US, so we built pages that could rank nationally while still showing strong Silicon Valley trust signals. We treated Sunnyvale as proof of presence, support, and legitimacy, not as a city page spam tactic.
The campaign details were kept clear from the start:
- Location focus: Sunnyvale, California, plus broader US enterprise search demand
- Campaign start date: May 12, 2025
- Measured timeframe: May 2025 to November 2025
- Baseline month for comparison: April 2025
- Primary KPI: enterprise leads from organic search
Before doing any content work, we aligned with sales on lead quality. That step mattered because enterprise SEO can look good on traffic, but still fail if forms are filled by students, job seekers, or tiny teams.
How we defined and tracked enterprise leads
An enterprise lead was counted only when it was useful for the sales team. We tracked form quality using a simple lead rule set and routed the best leads into the sales pipeline.
Enterprise lead actions counted:
- Book a Demo submissions with a business email and complete details
- Contact Sales submissions with company, role, and use case filled in
- Inbound calls from tracked numbers that included project discussion
- Request for pricing or security review submissions from companies
We did not count low intent activity as enterprise leads. That included generic newsletter signups, careers submissions, support tickets, and empty contact forms with no company context.
Baseline: What performance looked like in April 2025
In April 2025, the site had a solid product, a few blog posts, and some brand awareness. The problem was that their pages did not match enterprise buying searches and did not earn enough trust in the first 30 seconds. Some high intent visitors landed on educational content, but they did not move naturally into demo pages.
Baseline metrics for April 2025:
- Organic sessions: 8,500
- Enterprise leads from organic: 20
- Organic lead rate: 0.24%
- Keywords in top 10 positions: 32
- Search Console clicks: 1,740
Sales feedback matched the data. The few leads that came in were often missing key details like use case, timeline, or integrations. That told us we needed better page targeting and a cleaner conversion path.
What was holding growth back: The issues we found in the first audit
The site was not broken, but it was not built like an enterprise SEO engine. Many pages were written in a general tone, and key product pages were not connected well through internal links. This made it harder for Google to understand priorities and harder for users to find the right path to a demo.
We grouped the issues into three areas: technical foundation, content intent, and trust plus conversion.
Technical and structure issues we fixed early:
- Important solution pages were not linked strongly from high traffic content
- Some pages had overlapping topics, which split rankings
- Mobile performance was slower than it should be on a few templates
- Metadata patterns were too similar across pages and reduced click quality
Trust and conversion issues we improved:
- Case proof was not visible enough on core landing pages
- Security and compliance content existed, but was buried
- Demo CTAs were inconsistent across high intent pages
- Forms asked too much in some places and too little in others
SEO strategy: The system we used to grow enterprise leads
We used a simple approach that works well for AI software: build a strong technical base, create pages that match real buying intent, strengthen authority, then improve conversion flow. We did not chase vanity traffic, and we did not publish random content for volume.
The strategy had four parts:
- Technical cleanup and internal linking upgrades
- High intent pages for solutions, industries, and comparisons
- Trust building using proof, security clarity, and real company signals
- Conversion optimization focused on demo and contact actions
Tools we used during the campaign
We kept the tools practical and easy to explain to stakeholders. The main focus was measurement, search data, crawling, and lead quality.
Core tools used:
- Google Analytics 4: conversion tracking, landing page performance, lead trends
- Google Tag Manager: clean tracking for demo, contact, and key funnel steps
- Google Search Console: queries, clicks, indexing, page opportunities
- Screaming Frog: crawl audits, internal linking, metadata cleanup
- Ahrefs or Semrush: competitor research, keyword mapping, link monitoring
- PageSpeed Insights: mobile and desktop performance checks
- HubSpot or Salesforce: lead quality tags, attribution checks, pipeline feedback
- Microsoft Clarity or Hotjar: user behavior insights for friction points
- Looker Studio: monthly reporting dashboard for consistent proof
Month by month execution and results: May 2025 to November 2025
Each month below includes what we shipped and what changed in the numbers. The pattern is simple on purpose, because enterprise SEO works best when execution is consistent.
May 2025: Tracking cleanup and quick wins on core pages
In May, we focused on measurement and the highest impact pages first. We cleaned conversion tracking, mapped the funnel steps, and fixed internal links so Google and users could find the demo path faster. We also refreshed two money pages that were ranking but not converting well.
Work completed in May:
- GA4 and Tag Manager conversion cleanup for enterprise lead actions
- Internal linking updates from blogs and docs into solution pages
- Title and meta improvements for high intent pages to lift clicks
- Demo page updates: clearer benefits, proof placement, better CTA clarity
May 2025 results:
- Organic sessions: 9,600
- Enterprise leads: 24
- Keywords in top 10: 38
- Search Console clicks: 1,980
June 2025: Technical SEO and site clarity improvements
In June, we made the site easier to crawl and easier to understand. We reduced topic overlap, improved page speed on key templates, and tightened index signals. This helped stop internal competition and gave priority pages a cleaner ranking path.
Work completed in June:
- Crawl audit fixes: duplicates, broken links, canonical checks
- Mobile performance improvements on solution and blog templates
- Reduced index noise from low value pages
- Better internal link paths from navigation and key hubs
June 2025 results:
- Organic sessions: 11,200
- Enterprise leads: 31
- Keywords in top 10: 50
- Search Console clicks: 2,350
July 2025: Building enterprise intent pages that buyers actually search
In July, we built pages for real enterprise buying intent. AI buyers search by use case, industry, and outcomes, not only by product names. We created structured solution pages and strengthened copy so it matched how decision makers evaluate vendors.
Work completed in July:
- New or expanded solution pages: use case focused and conversion ready
- Industry positioning sections added where relevant
- Stronger internal links between solution pages and proof content
- FAQ blocks added to handle common buying objections
July 2025 results:
- Organic sessions: 13,400
- Enterprise leads: 40
- Keywords in top 10: 68
- Search Console clicks: 2,920
August 2025: Proof content, security clarity, and better trust signals
In August, we improved trust signals across the site. Enterprise buyers want clarity on security, compliance, and implementation before they request a call. We made that content easy to find and easy to understand, and we placed proof closer to the demo path.
Work completed in August:
- Case study refresh: clearer outcomes, industries, and implementation details
- Security and compliance pages improved and linked from money pages
- Author and company credibility signals strengthened on key content
- Demo and Contact Sales CTAs standardized across high intent pages
August 2025 results:
- Organic sessions: 15,800
- Enterprise leads: 52
- Keywords in top 10: 85
- Search Console clicks: 3,540
September 2025: Comparison pages and integration content that converts
In September, we focused on bottom of funnel searches. Enterprise buyers compare vendors, evaluate integrations, and ask detailed questions. We built pages that answered those searches honestly and connected them to demo actions without sounding aggressive.
Work completed in September:
- Comparison pages built around real competitor and alternative searches
- Integration pages expanded for common stacks used by enterprise teams
- Internal links added from comparisons to security, pricing, and demo pages
- Snippet improvements: clearer intros, stronger headings, better query match
September 2025 results:
- Organic sessions: 18,900
- Enterprise leads: 62
- Keywords in top 10: 103
- Search Console clicks: 4,380
October 2025: Conversion optimization based on real user behavior
In October, we used user behavior data to remove friction. We watched where users paused, where they dropped off, and what questions they needed answered before submitting a form. Small changes in enterprise funnels often create big lead lifts.
Work completed in October:
- Form improvements: better field order, clearer required fields, less friction
- Added “what happens next” sections to calm hesitation
- Proof blocks moved closer to CTAs on top landing pages
- Strengthened internal links to pages ranking in positions 11 to 20
October 2025 results:
- Organic sessions: 22,000
- Enterprise leads: 74
- Keywords in top 10: 128
- Search Console clicks: 5,260
November 2025: Scaling what worked and stabilizing page one rankings
In November, the system was working, so we scaled carefully. We expanded the best performing topic clusters, refreshed the top converting pages, and tightened tracking again to keep numbers clean. We also worked with sales to confirm quality stayed strong as volume increased.
Work completed in November:
- Expansion of top converting solution clusters based on Search Console trends
- Content refresh on pages driving the most demos and contacts
- Final internal linking pass across hubs, solutions, and comparisons
- Tracking review to prevent duplicate lead counts
November 2025 results:
- Organic sessions: 24,600
- Enterprise leads: 80
- Keywords in top 10: 140
- Search Console clicks: 6,020
Optional lead quality detail from November 2025:
- Demo requests from mid market and enterprise domains: 52
- Contact Sales inquiries with clear project scope: 21
- Tracked calls with enterprise intent: 7
Before vs after proof: The 300% enterprise lead increase
The clean comparison is the baseline month versus the final measured month. In April 2025, enterprise leads from organic were 20. In November 2025, enterprise leads from organic reached 80. That is a 300% increase, calculated as: (80 minus 20) divided by 20.
Supporting proof shows the growth was not only from more visits. Organic sessions grew from 8,500 to 24,600, and the organic lead rate improved from 0.24% to 0.33%. More importantly, sales reported better lead details because pages matched real enterprise intent.
Why this worked: The real drivers behind the growth
This worked because we built pages around how enterprise buyers think. They search by problem, outcome, industry, integration, and risk concerns. Once those needs were answered clearly, buyers felt confident enough to request a demo or contact sales.
It also worked because we connected the site into a system. Blog content did not sit alone, security pages were not hidden, and proof was not buried. Internal linking and page structure made it easy for both Google and users to reach the conversion pages naturally.