SEO Case Study: Boosted Map Views from 900 to 8,100 in 5 Months for a B2B Office Interiors Company in Chicago
In March 2025, a Chicago based B2B office interiors company partnered with Goforaeo to strengthen their Google Maps presence and bring in more qualified facility and workplace leads. They already had strong work, but they were not showing up consistently in map results when decision makers searched locally.
Over the next five months, their Google Business Profile map views grew from 900 to 8,100, and the business started getting more calls and site visit requests from the right kinds of companies.
Project snapshot: dates, location, and what was tracked:
This campaign ran for five months from March 2025 to July 2025. February 2025 was used as the baseline month to compare before and after.
Key project details:
- Location: Chicago, Illinois
- Service type: B2B office interiors, commercial office build outs, workplace upgrades
- Timeframe: March 2025 to July 2025
- Main proof metric: Google Maps views from the Google Business Profile Performance section
- Lead tracking: calls, website clicks, and contact form inquiries tied to local traffic
The company: who they serve and what they sell:
This company works with property managers, corporate office admins, and workplace teams. Their typical projects include office refresh work, space reconfigurations, modular walls, and full interiors for leased spaces.
They are a B2B provider, so one lead can turn into a long sales cycle and a high value project. That also means they needed visibility for serious searches, not random traffic.
Services promoted during the campaign:
We focused on the services that most often lead to booked walkthroughs and proposals:
- Office space planning and layouts
- Commercial office interior upgrades
- Modular partitions and workplace systems
- Glass walls and meeting room builds
- Office furniture procurement and installation
- Tenant improvement support for move ins
Starting point: what performance looked like before Goforaeo:
In February 2025, the company had a Google Business Profile, a website, and a few reviews. But the profile was not fully built out, and the business was missing important local trust signals.
Baseline results for February 2025:
- Google Maps views: 900
- Google Business Profile website clicks: 38
- Google Business Profile calls: 12
- Direction requests: 9
- Tracked leads from organic local traffic: 14
What was holding them back:
We found a few common issues that quietly limit map visibility in Chicago:
- The main business categories were not aligned with how buyers search
- Service listings were thin and did not match real B2B intent
- Photos were old and did not show recent office work
- Reviews existed, but they were not consistent and lacked service details
- The website had good design, but the service pages were not deep enough for local commercial searches
- Local citations were mixed, with small differences in the name and address across directories
What success meant for this campaign:
We did not measure success only by views. Views matter, but the business needed real inquiries and site walkthrough requests from the right companies.
Campaign success was measured using:
- Map views growth for relevant searches in Chicago
- Increase in actions on the profile: calls, website clicks, and direction requests
- Growth in qualified leads: walkthrough requests, quote inquiries, and referral quality improving
- Better visibility for commercial intent searches like office interior contractor and office fit out Chicago
Strategy overview: what Goforaeo did and why it worked:
We used a simple local SEO plan built around Google Business Profile strength, trust signals, and tighter alignment between what the profile says and what the website proves.
The plan had four parts:
- Fix and expand the Google Business Profile so it matches buyer searches
- Improve the website so it supports the profile and converts serious visitors
- Build trust signals: reviews, photos, and citations
- Track everything so we could adjust month by month
Month by month work and results: March 2025 to July 2025
Each month below includes: what we did, the exact map view numbers, and the actions that increased along the way.
March 2025: foundation, tracking, and profile cleanup:
In the first month, we fixed the basics and removed confusion for Google and for users. This is where most Chicago local campaigns either win or waste months.
Work completed in March 2025:
- Full Google Business Profile audit and cleanup
- Updated primary and secondary categories to match commercial search intent
- Added complete service list with short, clear descriptions
- Added UTM tracking links to the website button for better reporting
- Set up conversion events in Google Analytics 4 for form submissions and click to call
March 2025 results:
- Map views: 1,650
- Website clicks: 61
- Calls: 21
- Direction requests: 15
- Tracked leads from organic local: 22
What changed fast in this month:
- The profile started appearing more for mid intent searches like office interiors near Chicago and commercial office renovation Chicago
- Calls increased because the business hours, service areas, and main offering became clearer
April 2025: service page upgrades and local relevance:
This month was about support. A strong profile still needs a strong website behind it, especially for B2B services where buyers check credibility before calling.
Work completed in April 2025:
- Rebuilt three core service pages on the website with deeper commercial language
- Added simple project highlights with locations in Chicago neighborhoods when allowed
- Created a dedicated page for office fit out and workplace upgrades
- Improved internal linking from the home page to the main service pages
- Wrote a short FAQ section based on real sales questions
April 2025 results:
- Map views: 3,200
- Website clicks: 104
- Calls: 32
- Direction requests: 24
- Tracked leads from organic local: 33
Why this moved the needle:
- Better service pages helped Google connect the profile to real proof
- Visitors had clearer next steps, so more website clicks turned into form inquiries
May 2025: review system, photos, and trust building:
In Chicago, office interiors is competitive, and many profiles look similar. Reviews and fresh visuals became our advantage because they helped buyers trust the brand fast.
Work completed in May 2025:
- Set up a simple review request process for project managers to use after milestones
- Suggested review prompts that felt natural: service type, location, what was delivered
- Added new photo sets: before after shots, installed spaces, meeting rooms, branded areas
- Published weekly Google Business Profile posts featuring recent work and service tips
- Added Q and A entries on the profile for common buyer questions
May 2025 results:
- Map views: 5,100
- Website clicks: 162
- Calls: 44
- Direction requests: 33
- Tracked leads from organic local: 46
What we noticed in May:
- Some leads mentioned they called because the photos looked current and real
- We started seeing more discovery searches, not just brand searches
June 2025: citations, consistency, and Chicago area targeting:
This month focused on trust at scale. Even small differences in business info across directories can reduce local confidence, especially for a company serving a big metro area like Chicago.
Work completed in June 2025:
- Cleaned and updated business listings across key directories
- Fixed inconsistent name and address variations
- Added service area signals on the website in a natural way
- Created two supporting pages: workplace reconfiguration and modular office walls
- Built internal links from project pages back to services and contact
June 2025 results:
- Map views: 6,900
- Website clicks: 210
- Calls: 58
- Direction requests: 41
- Tracked leads from organic local: 55
What improved here:
- Map visibility grew in more parts of the city and nearby areas
- More searches started showing the profile for terms with strong commercial intent
July 2025: conversion improvement and scaling what worked:
By this month, the visibility was strong. The focus was turning visibility into better quality leads and making it easy for decision makers to request a walkthrough.
Work completed in July 2025:
- Improved contact page to reduce friction and make booking easier
- Added a short “What happens next” section to lead forms
- Added more proof: simple client types served and process steps
- Continued steady reviews, photo uploads, and weekly profile posts
- Refined service descriptions based on what search queries were driving map views
July 2025 results:
- Map views: 8,100
- Website clicks: 275
- Calls: 74
- Direction requests: 52
- Tracked leads from organic local: 67
What stood out in July:
- More calls were coming from new searches, not people who already knew the brand
- The lead quality improved because the pages filtered out poor fit inquiries
Before vs after proof: the numbers that matter:
When we compare February 2025 to July 2025, the growth is clear and easy to explain.
Google Maps views:
- Before in February 2025: 900
- After in July 2025: 8,100
- Change: 9X map view growth in five months
Google Business Profile actions:
- Website clicks grew from 38 to 275
- Calls grew from 12 to 74
- Direction requests grew from 9 to 52
Leads from local organic sources:
- Before in February 2025: 14 tracked leads
- After in July 2025: 67 tracked leads
- Change: almost 5X more tracked leads
What exactly helped map views grow in Chicago:
A lot of businesses think map growth is magic. It is not. It is usually a chain of small improvements that build trust and match intent.
Here are the main moves that drove the jump from 900 to 8,100 map views:
Google Business Profile structure improvements:
We made the profile match how people actually search, not how the company talks internally.
Key improvements:
- Correct categories for office interiors and commercial services
- Expanded services with simple descriptions that included real terms buyers use
- Updated business description so it was clear, local, and B2B focused
- Added Q and A that removed doubts and reduced hesitation
Trust signals that made buyers choose them:
For office interiors, people want proof. They want to see finished work and know the team is reliable.
Trust building actions:
- New project photos every month, not once in a while
- Review strategy that produced steady reviews with service details
- Review replies that sounded human and showed care
- Regular posts so the profile stayed active
Website support that improved conversions:
Map views can go up, but if the website is weak, leads stay flat. We improved the pages so they actually helped close the next step.
Website changes that mattered:
- Stronger service pages with clear scope and process
- Project highlight sections that showed real types of work
- Clear calls to action: request a walkthrough, request a quote, schedule a consult
- Fewer form fields and clearer follow up expectations
Local consistency across the web:
This part is not glamorous, but it is important.
Consistency actions:
- Corrected listings on major directories
- Fixed mismatched business info
- Strengthened the connection between profile, website, and citations
Tools used during the campaign:
We kept the tool stack focused. Every tool was used for a clear reason, either planning or proof.
Core tracking tools:
- Google Analytics 4: traffic and conversion tracking
- Google Search Console: search queries and page performance
- Call tracking: call source and call quality notes
Local SEO and operations tools:
- Google Business Profile: posts, photos, services, Q and A, and reviews
- Local listing management tool: citation cleanup and consistency
- Site audit crawler: technical checks and page issues
- Keyword research tool: finding Chicago commercial intent terms
- Looker Studio: monthly reporting snapshots for the client
Lessons for B2B local SEO in Chicago:
This campaign shows what matters when your buyers are busy, skeptical, and searching locally with serious intent.
Key lessons:
- Google Business Profile is not a set and forget asset
- Photos and reviews can create a huge trust gap between you and competitors
- A strong profile still needs a strong website to convert
- Consistent monthly actions beat random bursts of work
What Goforaeo recommends for similar companies:
If you are a B2B office interiors or commercial services company in Chicago, here is a simple plan you can copy:
- Month 1: audit, fix categories, set tracking, and clean profile basics
- Month 2: upgrade top service pages and tighten messaging
- Month 3: build reviews and add real photos consistently
- Month 4: clean citations and expand service support pages
- Month 5: refine conversions and keep the profile active weekly
This is exactly how this company moved from low visibility to strong map exposure and a healthier lead flow in five months.