Case Study: 3X Organic Reach in 9 Months for a Healthcare SaaS Brand in California
In 2025, a healthcare SaaS brand based in California partnered with Goforaeo to grow organic reach across product, solution, and category searches. The brand name is anonymized due to an NDA, and the metrics below come from GA4, Google Search Console, rank tracking, and CRM assisted conversion reporting for the dates listed.
Snapshot of Results
Timeframe: January 9, 2025 to October 9, 2025
Location: California (HQ) with nationwide organic visibility
Before vs after results:
- Organic reach (GSC impressions): 210,000 to 690,000 per month (3X+)
- Non branded clicks: 4,800 to 13,900 per month
- Organic sessions: 6,200 to 18,100 per month
- Organic users: 4,500 to 13,400 per month
- Top 10 keyword count (tracked): 36 to 124
- Demo requests attributed to organic: 38 to 112 per month
- Sales qualified leads influenced by organic: 14 to 41 per month
Context and Starting Point
The SaaS brand had a solid product, but organic growth was capped by three things: weak category coverage, thin solution pages, and internal competition between blog posts and product pages. Search Console showed impressions across many topics, but the site wasn’t consistently earning clicks because page intent didn’t match the search intent and snippets were not competitive.
The goal was to expand reach while also improving the path from content to demo. We built a structured SEO system that aligned content, product pages, and conversion flow.
Measurement Setup and Attribution
SaaS SEO requires clean attribution because demos often happen after multiple visits. We cleaned tracking and created reporting that separated reach, traffic, and pipeline outcomes.
What we tracked
- GSC impressions and clicks by topic cluster
- GA4 organic sessions, engaged sessions, and conversion events
- Demo request conversions (forms + scheduling)
- Assisted conversions and multi session attribution
- Lead stage movement in CRM where available
What we set up
- GA4 events for demo form submit, pricing page clicks, CTA clicks
- Search Console query grouping by product, solution, and category
- Rank tracking for primary commercial keywords and cluster terms
- Looker Studio dashboard with weekly annotations
- CRM tagging or UTMs to identify organic sourced leads
Diagnosis: What Was Limiting Organic Reach
We audited site structure, content coverage, and competitors ranking for the target category terms. The site had good pieces, but the system wasn’t connected.
Key issues found
- Missing category pages for “software type” searches
- Solution pages were short and lacked use case depth
- Blog posts were not linked into product and demo pages consistently
- Keyword cannibalization between similar posts and landing pages
- Titles and meta descriptions didn’t sell the click
- Technical issues: index bloat, duplicate URLs, and weak crawl paths
- Limited E E A T signals for healthcare specific topics
- No consistent content refresh process for aging posts
Strategy Overview
We built a nine month plan focused on topical authority, stronger site architecture, and improved conversion paths. Reach growth came from publishing and optimizing pages that Google could classify clearly by intent.
Workstreams
- Technical SEO cleanup and index control
- Topic clustering and keyword to page mapping
- Category pages and solution page rebuilds
- Content production for informational plus commercial intent
- Internal linking system that routes users to product and demo
- Snippet and CTR improvements
- E E A T upgrades for healthcare trust
- Content refresh program for older pages
Technical SEO Foundation
We removed technical friction so Google could crawl and rank the right pages. This also improved site performance and user engagement.
Technical work completed
- Cleaned duplicate URLs, parameters, and canonical issues
- Fixed redirect chains and broken internal links
- Improved sitemap coverage for priority pages
- Controlled index bloat by noindexing low value pages where needed
- Improved Core Web Vitals by optimizing scripts and images
- Added structured data where eligible: Organization, SoftwareApplication, FAQ, Article
Architecture and Keyword Mapping
We created a keyword to page map so each keyword cluster had one primary page target. This reduced cannibalization and made rankings move faster.
Structure changes
- Built category pages for core software terms
- Built solution pages for buyer intent queries
- Created feature pages and integrations pages where relevant
- Defined the role of blogs vs landing pages
- Consolidated overlapping content into stronger pages
Category and Solution Pages That Drove Reach
Most reach growth came from ranking for broad category and solution searches. These terms generate high impressions and expand the brand’s visibility at the top of funnel.
Pages built or rebuilt
- Category page for the primary software market
- Industry pages for healthcare segments (California focused where relevant)
- Use case pages addressing specific workflows and pain points
- Integration pages for common tools buyers search
- Comparison pages where compliant and accurate
What we added to these pages
- Clear “who it’s for” and “why it matters” sections
- Workflow and outcome explanation with concrete examples
- Security, compliance, and data handling sections (without over claiming)
- FAQs based on Search Console queries
- Strong CTAs for demo, pricing, and contact sales
- Proof sections: case highlights, logos, testimonials where allowed
Content Clusters for Topical Authority
We built clusters that connected educational content to commercial pages. This expanded reach while guiding qualified users toward demos.
Cluster approach
- One pillar page per primary topic cluster
- 6 to 12 supporting articles per cluster
- Internal linking from articles to solution and demo pages
- Refresh cycles for top traffic posts to maintain rankings
Examples of clusters
- Compliance and security topics in healthcare software
- Workflow automation and operational efficiency
- Patient engagement and scheduling workflows
- Reporting and analytics topics
- Integration and interoperability topics
Internal Linking System
Internal linking was treated like a product funnel. Every post and guide had a clear next step route.
Linking improvements
- Contextual links to solution pages from high traffic posts
- Sidebar or in content CTA blocks to demo and product pages
- Hub pages connecting all related content in a cluster
- Reduced orphan pages and improved crawl depth
- Breadcrumb and navigation cleanups
Snippet and CTR Improvements
Reach is impressions, but growth also needs clicks. We improved titles and meta descriptions to better match intent and improve CTR on high impression pages.
Snippet work
- Rewrote titles for clarity and buyer intent language
- Added benefit focused meta descriptions with next step CTA
- Structured headings to win FAQ and snippet placements
- Updated schema markup where eligible
E E A T Upgrades for Healthcare Trust
Healthcare SaaS content needs credibility. We improved author credibility and trust sections, which supported both rankings and conversion confidence.
Trust improvements
- Author bios and role clarity for healthcare topics
- Medical or compliance review notes where appropriate
- Clear product claims and evidence based wording
- Updated about, security, and compliance pages
- Added citations internally where needed (not external citation heavy)
Conversion Path Improvements
We improved the path from content to demo to reduce drop off. Even small improvements made reach growth more valuable.
CRO updates
- Stronger CTAs on solution pages and top articles
- Simplified demo request forms
- Improved “what happens next” messaging
- Added scheduling options and reduced steps
- Improved page speed on key conversion pages
Tools Used
GA4, Google Search Console, Looker Studio, Semrush/Ahrefs, Screaming Frog, PageSpeed Insights, Lighthouse, Google Tag Manager, Hotjar or Microsoft Clarity, CRM reporting (HubSpot/Salesforce), keyword clustering tools, content briefs and QA checklists.
Timeline With Dates, Monthly Numbers, and Natural Notes
January 9 to January 31, 2025
We audited technical SEO, content coverage, and competitor gaps, then built the keyword map and cleaned tracking for demos and CTA clicks. Early work focused on controlling index bloat and deciding which pages should rank for which intent.
Month end metrics:
- GSC impressions: ~210,000
- Non branded clicks: ~4,800
- Organic sessions: ~6,200
- Demo requests (organic): ~38
February 2025
We fixed technical issues, improved crawl paths, and started rebuilding the first category and solution pages. Titles and metas were updated on high impression pages to lift CTR.
Month end metrics:
- Impressions: ~260,000
- Clicks: ~5,700
- Sessions: ~7,400
- Demo requests: ~46
March 2025
We launched the first content cluster pillars and supporting articles and added internal linking routes into solution and demo pages. Cannibalization issues were resolved on overlapping posts.
Month end metrics:
- Impressions: ~320,000
- Clicks: ~6,900
- Sessions: ~9,200
- Demo requests: ~55
April 2025
We scaled content production, expanded category coverage, and improved trust sections across healthcare related pages. Conversion CTAs were standardized across templates.
Month end metrics:
- Impressions: ~410,000
- Clicks: ~8,100
- Sessions: ~11,000
- Demo requests: ~68
May 2025
We rolled out more solution pages, built integration pages, and refined internal linking so authority flowed into the highest value commercial pages. Older posts were refreshed where rankings were slipping.
Month end metrics:
- Impressions: ~490,000
- Clicks: ~9,600
- Sessions: ~12,900
- Demo requests: ~79
June 2025
We doubled down on clusters gaining traction, expanded FAQs and schema on high impression pages, and improved page speed on conversion heavy templates.
Month end metrics:
- Impressions: ~560,000
- Clicks: ~11,200
- Sessions: ~14,900
- Demo requests: ~92
July 2025
We improved comparison and evaluation pages, strengthened security and compliance content, and continued content refresh cycles on top drivers.
Month end metrics
- Impressions: ~610,000
- Clicks: ~12,500
- Sessions: ~16,200
- Demo requests: ~101
August 2025
We refined pages based on query movement, built second wave cluster content, and improved internal link distribution to prevent newer content from orphaning.
Month end metrics
- Impressions: ~660,000
- Clicks: ~13,200
- Sessions: ~17,400
- Demo requests: ~108
September 9 to October 9, 2025
We focused on stability, refreshed underperformers, improved snippets on high impression pages, and maintained consistent publishing so reach held while clicks and demos climbed.
Month end metrics
- Impressions: ~690,000
- Clicks: ~13,900
- Sessions: ~18,100
- Demo requests: ~112
Before and After Proof Summary
Organic reach tripled because the site expanded category and solution coverage, content clusters built topical authority, and technical cleanup ensured the right pages were indexed and ranked. Strong internal linking routed users from informational content to commercial pages, and conversion improvements increased demo capture.
- GSC impressions: 210,000 to 690,000 per month
- Non branded clicks: 4,800 to 13,900 per month
- Organic sessions: 6,200 to 18,100 per month
- Demo requests (organic): 38 to 112 per month
What Made It Work
The system worked because it combined reach growth and buyer routing. Category pages expanded visibility, clusters built authority, and internal linking connected that authority to demo pages. Consistent refresh cycles protected wins, and better CTAs ensured reach translated into pipeline.
Disclaimer
The brand identity and identifying details are anonymized due to NDA and healthcare privacy considerations. Metrics are accurate for the timeframe stated. “Organic reach” here refers to Search Console impressions and can vary based on query demand, seasonality, and algorithm changes. Results vary by competition and ongoing execution consistency.