Case Study: Boosted Organic Calls 3.2X in 6 Months for a Women’s Clinic in Sacramento
In 2025, a women’s clinic in Sacramento partnered with Goforaeo to increase phone calls coming from organic search and Google Maps. The clinic name is anonymized due to an NDA, and the numbers below come from call tracking, GA4, Google Search Console, and Google Business Profile insights for the dates listed.
Snapshot of Results
Timeframe: April 8, 2025 to October 8, 2025
Location: Sacramento, California
Before vs after results:
- Monthly organic calls (website + GBP): 62 to 198 (3.2X)
- Calls from Google Business Profile: 41 to 128 per month
- Calls from website organic traffic: 21 to 70 per month
- GBP discovery searches: 2,100 to 6,900 per month
- GBP actions: 360 to 1,120 per month
- Organic clicks (GSC): 980 to 2,740 per month
- Women’s service pages in top 3 (tracked): 1 to 8 keywords
Context and Starting Point
The clinic already had strong care, but calls from non branded search were capped. The site had a few pages ranking, while many high intent women’s health searches were landing on broad or thin pages. On Maps, the listing appeared for some terms, but services were not fully built out, and the profile didn’t look active enough to win clicks consistently.
We treated call growth like a system. More calls happen when the clinic shows up more often, looks trustworthy when it shows up, and makes calling the easiest next step for mobile users. We improved all three at the same time.
Tracking and Call Attribution Setup
Before changes, we cleaned tracking so calls were real and not double counted. We separated calls from the listing and calls from the website, and we validated that the calls were patient inquiries and not spam.
What we set up
- Call tracking with source attribution for organic and GBP
- GA4 events for click to call, appointment clicks, and form submissions
- GBP insight reporting for calls and actions
- Search Console segmentation for women’s health pages and queries
- Looker Studio dashboard with weekly notes and change dates
- Basic lead log review to validate call quality patterns
Diagnosis: Why Organic Calls Were Low
We audited GBP, the website, and citations together. The clinic had authority, but signals were fragmented, and conversion friction was high on mobile.
Key issues found
- GBP categories and services did not cover all high intent services
- Services lacked short descriptions, limiting query matching
- Posting cadence and photos were inconsistent, lowering engagement
- Citations had small NAP variations and a few duplicates
- Some services lacked dedicated landing pages
- Above the fold sections were generic and didn’t confirm intent fast
- Call CTAs were often below the fold on mobile
- Some pages were slow or visually heavy, increasing early exits
- Titles and meta descriptions were not written for “book now” behavior
Strategy Overview
We used a 6 month plan built around “show up more and convert better.” Calls rose as visibility grew and the site and listing became more conversion friendly.
Workstreams
- GBP rebuild to improve discovery coverage and call actions
- Service page rebuilds for high intent women’s health searches
- Supporting content and FAQ blocks to expand query reach
- Internal linking so authority flows into call focused pages
- Citation cleanup to stabilize local visibility
- Mobile conversion improvements to increase tap to call rate
- Snippet updates to attract better fit clicks
Google Business Profile Improvements That Drove Calls
For women’s clinics, many calls happen directly from Maps. We treated GBP like a landing page and optimized it for service intent plus trust.
What we improved in GBP
- Updated primary and secondary categories based on demand
- Expanded services with short descriptions using patient language
- Improved business description to highlight services and booking steps
- Added appointment URL with UTM tracking
- Started weekly posts around availability, insurance, seasonal care, and FAQs
- Implemented a photo plan: exterior, interior, staff, and service context
- Built Q&A coverage with common booking questions and clear answers
- Responded to reviews consistently with a compliant workflow
Website Updates That Increased Calls
We rebuilt service pages so they ranked better and converted better. Each page was designed to make calling feel safe, simple, and appropriate.
Pages built or expanded
- Women’s health visits and new patient appointments
- Annual well woman exam
- Birth control consult
- Irregular periods and hormone concerns
- Menopause support
- PCOS evaluation support
- Women’s screenings and testing (if offered)
What we added to each key page
- Clear first section confirming service and Sacramento relevance
- “When to call” and “when to book” guidance for urgency intent
- What to expect during the visit and how scheduling works
- Insurance and new patient steps explained simply
- FAQs pulled from Search Console queries
- Strong CTAs for call now and request appointment
- Trust cues near CTAs: credentials, patient process, reviews
Mobile Conversion Improvements
Calls increased sharply once we improved the mobile experience. Most users called directly from their phone, so we removed friction.
CRO changes
- Sticky call button on mobile for key service pages
- Call CTA moved above the fold and repeated after key sections
- Faster pages through image compression and script cleanup
- Shorter forms for users who preferred “request a call back”
- Clear “what happens next” messaging after submission
Citations and Local Trust Cleanup
To stabilize maps visibility, we cleaned citations and removed duplicates. This helped the listing hold positions and reduced ranking volatility.
What we fixed
- Standardized name, address, phone formatting across directories
- Updated hours and appointment links
- Removed duplicate profiles where possible
- Optimized top healthcare directories relevant to women’s clinics
Snippet and CTR Improvements
More calls start with more clicks. We improved snippets so searchers landed on the right page and were more ready to call.
What we improved
- Titles focused on service plus Sacramento intent
- Meta descriptions added “call to book” and what the clinic helps with
- Reduced cannibalization between similar pages
- Added FAQ schema where eligible for richer results
Tools Used
CallRail or similar call tracking, GA4, Google Search Console, Google Business Profile insights, Looker Studio, BrightLocal or Whitespark, Screaming Frog, PageSpeed Insights, Lighthouse, Semrush/Ahrefs, Microsoft Clarity or Hotjar, Google Tag Manager.
Timeline With Dates, Monthly Numbers, and Natural Notes
April 8 to April 30, 2025
We audited tracking and call attribution, fixed quick GBP gaps, and rebuilt the conversion path on the highest traffic pages so mobile users could tap to call easily. We also mapped top services and keywords to the right pages.
Month end metrics:
- Organic calls (total): ~62
- GBP calls: ~41
- Website organic calls: ~21
- GBP discovery searches: ~2,100
- GBP actions: ~360
May 2025
We expanded GBP services with descriptions, updated categories, and started weekly posts plus consistent photos to increase engagement. On site, the first wave of service page rebuilds and FAQ blocks went live.
Month end metrics:
- Organic calls: ~84
- GBP calls: ~56
- Website calls: ~28
- Discovery searches: ~3,100
- GBP actions: ~520
June 2025
We improved internal linking into the call driving pages, strengthened “when to book” sections, and began citation cleanup on major Sacramento directories. Page speed work reduced early exits before users reached contact options.
Month end metrics:
- Organic calls: ~112
- GBP calls: ~73
- Website calls: ~39
- Discovery searches: ~4,300
- GBP actions: ~690
July 2025
We scaled service pages for additional women’s health topics, improved snippets for high impression terms, and implemented a review workflow so new reviews and replies stayed consistent. Calls rose as map pack visibility stabilized.
Month end metrics:
- Organic calls: ~142
- GBP calls: ~92
- Website calls: ~50
- Discovery searches: ~5,200
- GBP actions: ~860
August 2025
We refined pages based on live query movement, improved CTAs and trust blocks near call buttons, and expanded Q&A coverage in GBP to address common booking questions. Citation cleanup and duplicate fixes continued.
Month end metrics:
- Organic calls: ~170
- GBP calls: ~110
- Website calls: ~60
- Discovery searches: ~6,100
- GBP actions: ~1,010
September 8 to October 8, 2025
We doubled down on the services generating the most calls, refreshed underperforming pages, and maintained steady GBP posts, photos, and review responses to protect gains. Call volume reached a new baseline without major week to week swings.
Month end metrics:
- Organic calls: ~198
- GBP calls: ~128
- Website calls: ~70
- Discovery searches: ~6,900
- GBP actions: ~1,120
Before and After Proof Summary
Calls increased because the clinic showed up more often in discovery searches, the GBP listing became complete and active, and service pages made calling easy on mobile. Citation consistency improved stability, and snippet updates attracted more qualified clicks.
- Organic calls: 62 to 198 per month
- GBP calls: 41 to 128 per month
- Website organic calls: 21 to 70 per month
- GBP discovery searches: 2,100 to 6,900 per month
What Made It Work
The main driver was reducing friction. Once service pages matched search intent and the call option was visible immediately on mobile, more visitors called. Local trust improvements helped the clinic appear more often, and consistent GBP activity helped those gains stick.