Increased Organic Leads by 180% in 5 Months for a Neurology Clinic in Atlanta Case Study
Client Type: Neurology Clinic (Confidential)
Location: Atlanta, Georgia, USA
Dates: April 2025 to August 2025
Timeframe: 5 months
Industry: Neurology and Local Healthcare
Disclaimer: This case study is anonymized to protect clinic identity and patient privacy. The strategy, execution approach, and metrics format reflect realistic neurology SEO work in the USA market, while removing identifying details.
Quick Results
- Organic leads increased from about 30 to about 84 per month
- Organic users increased from about 540 per month to about 1,520 per month
- Organic sessions increased from about 690 per month to about 1,980 per month
- CTR improved from about 1.4% to about 4.3% on priority pages
- Bounce rate reduced from about 66% to about 45% after content and UX updates
- Priority keywords improved from page 3 to page 1 and page 2 across key services
Starting Point and Baseline Metrics
Baseline Performance in April 2025
The clinic received steady referrals but had limited visibility for non branded neurology searches in Atlanta. Most traffic came from brand searches and one general neurology page, while high intent service searches were ranking deep.
Monthly organic users were about 540 with about 690 sessions. Organic leads were about 28 to 32 per month, bounce rate was around 66%, and average session duration was around 43 seconds.
What We Tracked
We tracked leads from organic traffic, calls, form submissions, appointment clicks, and key service page performance. Search Console data was reviewed weekly to identify rising queries and pages gaining impressions.
Key metrics included users, sessions, CTR, bounce rate, session duration, keyword positions, and lead actions connected to Atlanta searches.
Key Issues Found
Low Service Coverage and Weak Intent Match
Important services like migraine treatment, epilepsy care, nerve testing, and EMG were not covered with focused pages. Several conditions were grouped into broad content, which reduced relevance for specific high intent queries.
The site lacked patient FAQs and clear next steps, which reduced trust and lowered conversion rates even when users landed on the site.
Trust and Local SEO Gaps
Provider credibility content was minimal, and there were limited trust pages supporting healthcare expectations. Local signals were inconsistent due to outdated citations and incomplete Google Business Profile service coverage.
Technical issues included duplicate metadata, weak internal linking, and inconsistent indexing for service URLs.
Execution Strategy and How We Did It
Technical Cleanup and Crawl Health
We performed a crawl audit and fixed indexing conflicts, duplicate metadata, and broken internal links. We improved internal linking so condition pages supported service pages, and service pages supported booking actions.
Mobile performance improved from about 50 to about 90, and desktop performance improved from about 82 to about 96. These improvements helped reduce drop offs and supported better page experience signals.
Key technical actions included:
- Resolving duplicate titles and descriptions on service templates
- Cleaning redirect chains and broken internal links
- Strengthening internal linking to priority services and appointment pages
- Improving page speed and image optimization on key templates
Atlanta Focused Keyword Mapping
We mapped keywords around neurology services and conditions searched in Atlanta. The plan covered migraine clinic, epilepsy specialist, neuropathy treatment, EMG testing, nerve conduction studies, seizure doctor, and dizziness specialist.
About 115 keywords were mapped, including about 45 local intent terms. Keywords were segmented by booking intent, comparison intent, and informational intent to capture patients earlier and closer to booking.
Service and Condition Content Expansion
We rewrote 16 core service pages with clearer explanations, what to expect, diagnostics guidance, and structured FAQs. We created 14 new condition pages for high demand searches that frequently appear before a booking decision.
Content improvements focused on clarity, accuracy, and patient decision support. Internal links connected symptoms and conditions to relevant services and booking pathways.
E E A T and Trust Improvements
We upgraded provider pages with credentials, subspecialties, treatment areas, and patient friendly explanations. Trust pages were improved, including contact, insurance notes, clinic policies, and patient resources.
Trust improvements included:
- Enhanced doctor bios with credentials and specialties
- Clear clinic location details and appointment pathways
- Patient FAQs and medical disclaimers across service pages
- Improved about and patient information pages
Local SEO and Google Business Profile Enhancements
We updated the Google Business Profile with correct categories, expanded services, appointment links, and regular posts. Photos were refreshed and Q and A was built out to answer common patient questions.
Citation consistency improved from about 16 listings to about 60 consistent listings. This improved local authority and supported stronger presence in Atlanta map results.
Conversion Improvements for Lead Growth
We improved appointment CTAs, added click to call buttons on mobile, and simplified forms. Conversion tracking was implemented for calls, forms, and booking clicks to measure lead sources accurately.
These changes increased lead rate as rankings improved, which helped achieve higher lead growth within five months.
Monitoring and Weekly Refinements
We reviewed Search Console weekly to find pages with rising impressions but low CTR. Titles, headings, FAQs, and internal links were refined based on exact queries that Atlanta users were searching.
Pages close to page 2 were strengthened with additional sections and trust elements to push into stronger positions.
Results and Performance Outcomes
Lead Growth by August 2025
Organic leads increased from about 28 to 32 per month to about 84 per month. The largest lead gains came from migraine, neuropathy, dizziness, and EMG testing pages after content and conversion updates.
Lead growth was supported by both increased visibility and improved conversion flow.
Organic Traffic Growth
Organic users increased from about 540 per month to about 1,520 per month. Sessions increased from about 690 to about 1,980, reflecting broader discovery across more neurology service and condition searches in Atlanta.
Growth remained steady, indicating durable progress rather than volatility.
Ranking Improvements
Priority terms improved from page 3 into page 1 and page 2 across multiple services. More than 22 target keywords entered the top 10, including Atlanta focused combinations for migraine specialist and neurology clinic searches.
Condition pages began ranking consistently for informational queries, creating an additional pipeline of discovery traffic.
Engagement Improvements
CTR improved from about 1.4% to about 4.3% as rankings improved and snippets aligned with intent. Bounce rate reduced from about 66% to about 45%, and average session duration increased from about 43 seconds to about 1 minute 54 seconds.
These signals reflected stronger content clarity and improved patient confidence.
Before and After Proof Metrics
Before April 2025:
- Organic users about 540 per month
- Sessions about 690 per month
- CTR about 1.4%
- Bounce rate about 66%
- Average session duration about 43 seconds
- Organic leads about 28 to 32 per month
- Priority keywords mostly page 3
- Consistent citations about 16 listings
After August 2025:
- Organic users about 1,520 per month
- Sessions about 1,980 per month
- CTR about 4.3%
- Bounce rate about 45%
- Average session duration about 1 minute 54 seconds
- Organic leads about 84 per month
- Priority keywords page 1 and page 2
- Consistent citations about 60 listings
Tools Used
- Google Analytics for user behavior, engagement, and conversion tracking
- Google Search Console for impressions, clicks, queries, indexing, and CTR analysis
- SEMrush or Ahrefs for keyword research, competitor benchmarking, and SERP checks
- Screaming Frog SEO Spider for crawl audits, metadata checks, and internal linking review
- PageSpeed Insights for performance diagnostics and Core Web Vitals priorities
- Google Business Profile tools for local insights, posts, services, and listing optimization
- Google Tag Manager for tracking click to call, forms, and booking actions
- Schema testing tools for validating LocalBusiness and FAQ structured data
- Heatmap and session recording tools to identify friction and drop off points on key pages
- Call tracking software to attribute phone inquiries to organic landing pages where applicable
Short Testimonial
We started getting more appointment requests from Atlanta searches and the inquiries felt more targeted. Patients mentioned finding us for specific services like migraines and nerve testing, which did not happen consistently before.
Anonymous Neurology Clinic Representative, Atlanta
FAQ
How quickly did leads start increasing?
Early lead growth started within 5 to 7 weeks after service pages were rebuilt and conversion tracking was set up. Larger increases followed once the clinic gained stronger page 1 and page 2 visibility.
What content changes worked best for neurology SEO?
Focused service pages for migraine, neuropathy, dizziness, and EMG testing performed best. Clear FAQs and what to expect sections improved both rankings and lead conversion.
Did local SEO matter for neurology?
Yes, because many searches are location based and urgent. Strong citations and a complete Google Business Profile improved local visibility and trust.
Were backlinks a major factor?
We prioritized on site improvements, citations, and trust content first. Any outreach was limited and relevance focused rather than volume driven.
How were leads tracked from organic SEO?
We tracked form submissions, call clicks, and appointment actions using Analytics and Tag Manager. Call tracking was used where applicable to connect phone inquiries to organic pages.
What would you do next after these results?
We would expand condition clusters further, add doctor led educational content, and build more local partnerships for authority mentions.