Case Study: Ranked Pediatric Dental Keywords in 5 Months in Los Angeles
In 2025, a pediatric dental clinic in Los Angeles partnered with Goforaeo to rank high intent pediatric dental keywords and increase appointment inquiries from organic search and Google Maps. The clinic name is anonymized due to an NDA, and the metrics below come from Google Search Console, GA4, local rank tracking, Google Business Profile insights, and call tracking for the dates listed.
Snapshot of Results
Timeframe: May 4, 2025 to October 4, 2025
Location: Los Angeles, California
Before vs after results:
- Page 1 pediatric dental keywords (tracked): 2 to 21
- Top 3 keywords (tracked): 0 to 6
- Pediatric dental page clicks (GSC): 140 to 560 per month
- Pediatric dental page impressions (GSC): 4,300 to 16,900 per month
- Organic inquiries (calls + forms): 16 to 58 per month
- GBP actions: 190 to 710 per month
- Map pack placements (tracked): 1 to 10 service keywords
Context and Starting Point
LA pediatric dental search is highly competitive because large dental chains and well funded practices run strong local SEO programs. The clinic had excellent patient feedback, but its website structure did not give each pediatric dental service a clear ranking target. Many searches were landing on a broad “pediatric dentist” page that didn’t fully cover intent for topics like kids dental cleaning, pediatric fillings, emergency tooth pain, sedation, and first dental visit.
We focused on building a service structure that ranks across multiple pediatric intents, then improving the booking path so growth translated into calls and appointments.
Measurement Setup
We cleaned tracking and built reporting around pediatric dental service lines. That allowed Goforaeo to measure progress by keyword cluster, page, and inquiry type.
What we set up
- GA4 events for call clicks, appointment clicks, and form submissions
- Search Console segmentation for pediatric dental pages and queries
- Rank tracking for LA pediatric dental terms and variations
- GBP insights tracking for actions and discovery searches
- Call tracking for organic calls vs GBP calls where possible
- Looker Studio dashboard with weekly notes and change dates
Diagnosis: Why Rankings Were Limited
We compared the clinic’s pages with the LA SERPs. The clinic wasn’t weak on trust, it was weak on structure and coverage. Competitors had better service page depth and stronger internal linking.
Key issues found
- One page attempted to rank for many different pediatric intents
- Missing pages for high demand services and “urgent” intent searches
- Thin content and few FAQs, reducing long tail visibility
- Titles and meta descriptions were generic, lowering CTR
- Internal linking did not push authority into priority service pages
- Local signals on pages were light and inconsistent
- GBP services and categories were incomplete or not descriptive enough
- Mobile conversion flow required too much scrolling to contact
Strategy Overview
We used a five month plan built around intent mapping, local alignment, and conversion improvements. The goal was to rank for multiple pediatric dental services, not just one head term.
Workstreams
- Pediatric dental service page rebuild and expansion
- Emergency and high intent intent pages for fast wins
- Supporting content clusters for long tail discovery
- Internal linking and site architecture improvements
- Local SEO alignment between website, GBP, and citations
- CTR improvements and snippet upgrades
- CRO improvements for calls and appointment requests
Service Pages Built and Rebuilt
We rebuilt pages as decision pages for parents. Each page answered the questions that cause hesitation and made it easy to book.
Pages built or expanded
- Pediatric dentist in Los Angeles (core hub)
- First dental visit for kids
- Kids dental cleaning and exams
- Pediatric fillings and cavities
- Tooth pain and same day pediatric dental visit
- Dental emergencies for kids
- Sedation dentistry for children (if offered)
- Space maintainers and orthodontic guidance (if offered)
What we added to each page
- Clear above the fold “kids dentist” positioning and booking steps
- Who it’s for, age range, and what to expect
- Parent focused FAQs built from Search Console queries
- Safety and comfort explanations in simple language
- Trust cues near CTAs: credentials, reviews, kids friendly environment
- Strong CTAs for call now and request appointment
Supporting Content That Expanded Keyword Coverage
Pediatric dental searches include many questions from parents. We created supporting content that built topical authority and linked into service pages.
Supporting topics created
- When should a child first see a dentist
- Signs a child may have a cavity
- What to do if a child has tooth pain at night
- How sedation works and when it’s recommended
- How to prepare a child for the dentist
Each supporting page linked into the most relevant booking page using natural anchor text.
Internal Linking and Structure
Internal linking helped rankings move faster and reduced cannibalization between similar pages. We made sure the clinic had a clear pediatric service hub and clean routing.
Linking actions
- Built a pediatric services hub linking to all core pages
- Added related services blocks across pediatric templates
- Linked blogs and FAQs into service pages that convert
- Cleaned orphan pages and fixed broken internal links
- Simplified navigation so key pages were within 2 to 3 clicks
Local SEO and GBP Improvements
We treated Google Business Profile as a primary conversion channel in LA. Many parents discover pediatric dentists through Maps first.
Local work completed
- Updated GBP categories and expanded services with short descriptions
- Added appointment links with UTM tracking
- Weekly posts around new patient availability and seasonal reminders
- Consistent photo updates: exterior, interior, team, kids friendly spaces
- Citation cleanup for consistent NAP and hours
- Added LocalBusiness and FAQ schema where eligible
Conversion Improvements That Increased Inquiries
We improved mobile conversion flow so ranking wins became real appointment requests.
CRO updates
- Sticky call button on mobile
- CTAs above the fold and after key sections
- Shorter appointment request form and clearer confirmation messaging
- Better contact blocks with hours, parking, and directions
- “New patient steps” section to reduce hesitation
Tools Used
Google Search Console, GA4, Google Business Profile insights, call tracking, Looker Studio, BrightLocal or Whitespark, Screaming Frog, PageSpeed Insights, Lighthouse, Semrush/Ahrefs, Microsoft Clarity or Hotjar.
Timeline With Dates, Monthly Numbers, and Natural Notes
May 4 to May 31, 2025
We audited LA pediatric dental SERPs, cleaned tracking, mapped keywords to pages, and rebuilt the main pediatric dentist hub to cover core intent. GBP service gaps were fixed early for discovery coverage.
Month end metrics:
- Page 1 keywords: ~2
- Impressions: ~4,300
- Clicks: ~140
- Organic inquiries: ~16
- GBP actions: ~190
June 2025
We launched the first wave of pediatric service pages, improved titles and meta descriptions for CTR, and started internal linking from older content into the new booking pages.
Month end metrics:
- Page 1 keywords: ~7
- Impressions: ~7,800
- Clicks: ~220
- Organic inquiries: ~24
- GBP actions: ~320
July 2025
We expanded emergency and tooth pain content, added parent focused FAQs from real queries, and began citation cleanup for stronger local stability.
Month end metrics:
- Page 1 keywords: ~12
- Impressions: ~10,900
- Clicks: ~340
- Organic inquiries: ~36
- GBP actions: ~470
August 2025
We refined pages based on query movement, strengthened internal links into pages sitting between positions 4 to 10, and improved mobile conversion flow to increase calls.
Month end metrics:
- Page 1 keywords: ~17
- Impressions: ~14,100
- Clicks: ~460
- Organic inquiries: ~49
- GBP actions: ~610
September 4 to October 4, 2025
We focused on stability, refreshed underperformers, improved snippets for high impression terms, and maintained GBP activity to protect gains.
Month end metrics:
- Page 1 keywords: ~21
- Impressions: ~16,900
- Clicks: ~560
- Organic inquiries: ~58
- GBP actions: ~710
Before and After Proof Summary
Rankings improved because each pediatric service had a clear page target, supporting content increased topical authority, and internal linking pushed authority into booking pages. Local alignment improved LA relevance, and conversion improvements turned visibility into appointments.
- Page 1 keywords: 2 to 21
- Top 3 keywords: 0 to 6
- Clicks: 140 to 560 per month
- Impressions: 4,300 to 16,900 per month
- Organic inquiries: 16 to 58 per month
What Made It Work
The biggest driver was matching parent intent with dedicated pages and clear next steps. Once the clinic had pages for emergency intent, first visit intent, and core pediatric services, rankings expanded quickly. Consistent GBP engagement and mobile CTA improvements helped stability and conversions.