Case Study: Ranked Top 3 for “Warehouse Management Software” in 6 Months for a B2B SaaS in Atlanta
In January 2025, an Atlanta based B2B SaaS company partnered with Goforaeo to rebuild their organic growth engine and bring in more qualified demo requests from search.
The project ran for 6 months, from January 6, 2025 to June 30, 2025, with weekly execution and monthly reporting focused on rankings, traffic quality, and leads.
Client overview: what the company does
The client sells Warehouse Management Software for mid market and enterprise warehouses.
Their buyers are operations leaders, warehouse managers, supply chain teams, and IT stakeholders who compare vendors carefully before booking a demo.
Starting point: January 2025 reality check
When we started on January 6, 2025, the site had content but it was not structured for high intent searches.
Search engines also saw mixed signals because the site had duplicate topics, weak internal linking, and pages that did not clearly match buyer intent.
Baseline metrics: January 6, 2025
- Keyword position: “warehouse management software” was outside Top 50 and not stable
- Monthly organic sessions: 1,480
- Monthly organic demo requests: 14
- Non branded impressions in Search Console: 58,900 per month
- Average CTR in Search Console: 1.1%
- Main issue: blogs got traffic but product pages did not win competitive queries
- Technical issues found: index bloat, duplicate titles, slow templates, thin product pages, weak internal linking
The business focus: what we aimed to improve
The work was not only about one keyword.
The real focus was building a reliable inbound engine that attracts buyers who are actively comparing WMS platforms and are ready to speak with sales.
Strategy we used: the blueprint
We used a simple framework so every action had a clear reason and a measurable output.
This helped execution move fast without guessing.
Pillar 1: Technical foundation and crawl clarity
We cleaned up what Google was crawling and fixed template issues so rankings could move faster.
We also removed duplication and tightened page signals so the site looked more trustworthy and consistent.
Pillar 2: Topic map built around buyer intent
We mapped keywords into clusters:
- Category intent: warehouse management software, WMS software, warehouse software
- Feature intent: picking, inventory accuracy, barcode scanning, automation, reporting
- Integration intent: ERP and ecommerce connections, scanners, shipping tools
- Comparison intent: WMS vs inventory systems, WMS vs ERP, vendor comparisons
- Industry intent: 3PL, manufacturing, ecommerce fulfillment
Pillar 3: Internal linking and conversion paths
We built internal links that made sense for both users and Google.
Every content page had a clear path to a feature page, the main hub page, and the demo request.
Pillar 4: Authority building with relevant links and proof
Instead of random backlinks, we earned links from supply chain and warehouse focused sources.
We also strengthened credibility using proof sections, results narratives, and buyer reassurance content.
Month by month work: what we did and what changed
We tracked progress from January 2025 to June 2025 and tied the work to measurable movement.
Below is the month wise execution with actions and results.
January 2025: audit, cleanup, and planning
In January we fixed what was holding the site back and prepared the content roadmap.
We also built the first version of internal linking rules.
What we did from January 6, 2025 to January 31, 2025:
- Full technical audit with crawl and indexing review
- Fixed duplicate titles, missing metas, and weak page templates
- Cleaned low value URLs and reduced index confusion
- Improved speed on key templates and reduced heavy scripts
- Built keyword map and page plan for the WMS hub and supporting cluster
- Defined internal linking rules for blogs, product pages, and feature pages
January output numbers:
- Pages reviewed: 310
- Priority technical issues fixed: 27
- Redirects cleaned or added: 46
- Internal linking opportunities mapped: 120
End of January results:
- Monthly organic sessions: 1,610
- Monthly organic demo requests: 16
- “warehouse management software” position: around 34 to 38 range
- Sitewide CTR: 1.2%
February 2025: build the hub and core money pages
February was focused on publishing pages that deserve to rank and converting visitors better.
We rebuilt the core page and created supporting product pages with clear intent.
What we did from February 1, 2025 to February 28, 2025:
- Published a rebuilt “warehouse management software” hub page with buyer focused sections
- Created feature pages for high intent needs like inventory visibility and picking workflows
- Added FAQs and structured data where it made sense
- Improved headings, clarity, and internal links to strengthen topical structure
- Added conversion elements like demo CTAs and trust blocks
February output numbers:
- New or rebuilt core pages shipped: 6
- Existing pages refreshed: 8
- New internal links added: 95
- FAQs added: 24
End of February results:
- Monthly organic sessions: 2,140
- Monthly organic demo requests: 22
- “warehouse management software” position: 19
- Non branded impressions: 74,300 per month
- CTR: 1.4%
March 2025: expand clusters and publish comparison content
By March we added pages that match how buyers research before booking demos.
This is where rankings usually start moving faster because the site becomes more complete.
What we did from March 1, 2025 to March 31, 2025:
- Published comparison pages like WMS vs inventory management and WMS vs ERP workflows
- Built integration focused pages aligned with real warehouse stacks
- Updated older blogs so they supported the hub instead of competing with it
- Improved internal linking with breadcrumb logic and contextual links
- Started a consistent weekly publish and optimize rhythm
March output numbers:
- New pages published: 7
- Existing posts updated: 12
- Content briefs created: 10
- Internal links added: 130
End of March results:
- Monthly organic sessions: 3,020
- Monthly organic demo requests: 33
- “warehouse management software” position: 11
- Top 10 keyword count: 34
- CTR: 1.7%
April 2025: add proof, earn authority, fix cannibalization
April focused on trust and authority.
We strengthened proof on the site and earned relevant links from industry spaces.
What we did from April 1, 2025 to April 30, 2025:
- Added proof and trust sections across product pages
- Published a data rich WMS evaluation guide with checklist style content
- Ran targeted outreach to supply chain and warehouse tech publications
- Consolidated overlapping pages and fixed keyword cannibalization
- Improved internal links to push authority into the hub
April output numbers:
- Proof sections added or improved: 9 pages
- Outreach targets qualified: 140
- Outreach emails sent: 110
- Relevant backlinks earned: 7
- Page consolidations completed: 5
End of April results:
- Monthly organic sessions: 4,260
- Monthly organic demo requests: 48
- “warehouse management software” position: 6
- Non branded impressions: 112,800 per month
- CTR: 2.0%
May 2025: CTR and conversion upgrades, push into Top 3
May is when we pushed the last mile.
We improved how the main page communicates value and improved CTR from search.
What we did from May 1, 2025 to May 31, 2025:
- Rewrote hero and above the fold sections on the hub page for clarity
- Added “who it is for” and “who it is not for” sections to qualify leads
- Improved page speed and reduced layout shifts again
- Strengthened internal links from high traffic pages into feature and hub pages
- Ran a small digital PR push around warehouse efficiency data content
- Updated titles and meta descriptions for pages with high impressions but low CTR
May output numbers:
- Pages updated for CTR: 18
- Conversion blocks added: 6
- Internal links added: 160
- Backlinks earned: 9
- Supporting articles published: 5
End of May results:
- Monthly organic sessions: 6,050
- Monthly organic demo requests: 71
- “warehouse management software” position: 3
- CTR: 2.4%
- Top 10 keyword count: 79
June 2025: stabilize the Top 3 and scale supporting wins
June was about keeping the ranking stable and expanding the keyword footprint.
We also improved pages using real queries from Search Console.
What we did from June 1, 2025 to June 30, 2025:
- Refreshed key pages to keep them updated and relevant
- Built industry landing pages for real customer segments
- Added deeper FAQs based on impression queries already showing in Search Console
- Continued link building with strict relevance standards
- Monitored the SERP weekly and made controlled on page adjustments
June output numbers:
- Industry pages published: 3
- Existing pages refreshed: 11
- FAQs added: 28
- Backlinks earned: 6
- Technical cleanup tasks completed: 12
End of June results:
- Monthly organic sessions: 7,820
- Monthly organic demo requests: 96
- “warehouse management software” position: 2 to 3 range and stable
- Non branded impressions: 168,400 per month
- CTR: 2.8%
Before vs after proof: January 2025 compared to June 2025
This is the clear change from January 6, 2025 to June 30, 2025.
Rankings:
- “warehouse management software”: outside Top 50 to Top 3
- Top 10 keyword count: 12 to 79
Traffic:
- Monthly organic sessions: 1,480 to 7,820
- Non branded impressions: 58,900 to 168,400 per month
- CTR: 1.1% to 2.8%
Leads:
- Monthly organic demo requests: 14 to 96
- More demo requests came from hub, feature, and comparison pages, not only blogs
- Sales team reported better questions from leads, mostly about integrations, setup, and workflows
Why this worked: the real reasons behind the results
This outcome happened because we built a complete and trustworthy topic structure.
Google was able to understand the website clearly and users stayed longer and converted more.
Intent match improved across the site
We created pages for people who are ready to compare software, not just learn definitions.
That is why rankings improved and lead quality improved at the same time.
The site became easier to crawl and trust
Cleaning index issues, fixing duplication, and improving templates removed confusion.
When Google sees consistent structure, it is more confident in ranking the pages.
Internal linking pushed authority to revenue pages
Many SaaS sites publish content but never connect it to product pages.
We connected every useful guide to the hub and feature pages so authority flowed properly.
Authority building was relevant, not random
Backlinks helped because they came from related spaces.
That combination of relevance, proof, and strong pages made the Top 3 ranking more stable.
Tools used by Goforaeo: the stack
Research and planning tools:
- Google Search Console
- Ahrefs
- Semrush
- Google Trends
Technical and on page tools:
- Screaming Frog
- PageSpeed Insights
- Lighthouse
- GTmetrix
Content and optimization tools:
- Google Docs
- Grammarly
- Surfer SEO
Tracking and reporting tools:
- GA4
- Looker Studio
Behavior and conversion tools:
- Hotjar
Key takeaways: what other B2B SaaS teams can copy
These were the biggest repeatable lessons from January 2025 to June 2025.
- Clean indexing and remove duplication before scaling content
- Build one strong hub page, then support it with feature, integration, and comparison pages
- Update older content so it supports your money pages
- Use internal linking as a system, not random links
- Improve CTR using Search Console, not guesswork
- Add proof and trust content early, especially for B2B SaaS
- Track progress monthly and connect work to demo requests
Result by June 2025: what changed for the client
By June 30, 2025, the client held a stable Top 3 position for “warehouse management software” and expanded page one visibility across the WMS topic cluster.
Organic search became a predictable channel for qualified demo requests, and the site started pulling in buyers who were already in evaluation mode.