Case Study: Ranked Treatment Keywords in 4 Months for a Hospital in Miami
In 2025, a hospital in Miami partnered with Goforaeo to rank high intent treatment keywords and increase calls and appointment requests from organic search and Google Maps. The hospital name is anonymized due to an NDA, and the metrics below come from Google Search Console, GA4, rank tracking, Google Business Profile insights, and call tracking for the dates listed.
Snapshot of Results
Timeframe: June 6, 2025 to October 6, 2025
Location: Miami, Florida
Before vs after results:
- Treatment keywords on page 1 (tracked): 5 to 28
- Top 3 treatment keywords (tracked): 1 to 9
- Treatment page clicks (GSC): 420 to 1,380 per month
- Treatment page impressions (GSC): 18,600 to 54,900 per month
- Organic inquiries (calls + forms + appointment clicks): 160 to 520 per month
- GBP actions: 680 to 1,940 per month
- Map pack placements (tracked): 6 to 19 service keywords
Context and Starting Point
Miami is highly competitive for hospital treatment searches because large networks, national directories, and provider listing pages compete for the same terms. The hospital had strong brand visibility, but many treatment pages were not ranking well because they were too generic, overlapped with each other, and didn’t clearly answer treatment intent.
The goal was to rank for treatment focused searches like condition treatment, procedure options, therapy programs, and specialist care terms. We focused on building pages that matched real patient intent and making it easy for users to take the next step.
Measurement Setup
We cleaned analytics tracking first so results were reliable. Then we built reporting by treatment category to track progress in a simple way.
What we set up
- GA4 events for call clicks, appointment clicks, and form submissions
- Search Console segments for treatment and procedure pages
- Rank tracking for Miami treatment keywords and variations
- GBP insights monitoring for actions and discovery searches
- Call tracking for website vs listing calls (where possible)
- Looker Studio dashboard with weekly notes and change dates
Diagnosis: Why Treatment Pages Were Not Ranking
We audited the top landing pages, reviewed Search Console queries, and compared the hospital’s pages to the pages ranking in top positions. The gap was structure and clarity, not credibility.
Key issues found
- Treatment pages were broad and didn’t match “treatment” intent clearly
- Some conditions and treatments had no dedicated page at all
- Content lacked decision sections like who it’s for, what to expect, and next steps
- Weak internal linking from high authority pages into treatment pages
- Titles and meta descriptions were not written to win clicks
- Some pages competed with each other, causing cannibalization
- Mobile UX and CTA placement were inconsistent across templates
- Local signals were not reinforced naturally for Miami intent
Strategy Overview
We used a four month system designed for speed. First, fix the base and build a clean page map. Second, rebuild core treatment pages. Third, launch supporting content and internal linking. Fourth, refine and stabilize based on live query movement.
Workstreams
- Keyword to page map for treatments and procedures
- Rebuild priority treatment pages as decision pages
- Add supporting pages and FAQs for long tail treatment searches
- Internal linking system from hubs and related pages
- CTR improvements through titles and meta descriptions
- Local SEO alignment between website and GBP
- Conversion improvements for calls and appointment requests
Treatment Page Rebuilds That Drove Rankings
We rebuilt treatment pages so patients and Google could understand them quickly. Each page focused on one main intent and included sections that reduce uncertainty.
What we added to treatment pages
- Clear above the fold service confirmation and “how to book”
- “Symptoms and when to seek treatment” section
- Treatment options explained in simple language
- What to expect: visit steps, tests, and timeline
- “Why choose this hospital” trust section (credentials, programs, outcomes)
- FAQs based on Search Console queries
- Strong CTAs for call, appointment request, and directions
Example treatment topics targeted
- Chronic condition treatment pages with Miami intent
- Procedure and therapy program pages
- Rehab and recovery treatment pages
- Screening and evaluation pages that lead into treatment
- Specialty department pages aligned to treatment searches
Supporting Content That Expanded Treatment Keyword Coverage
Treatment searches often start with questions. We built supporting pages that captured early stage intent and routed it into treatment pages.
Supporting content created
- Common treatment questions and visit preparation pages
- Recovery and aftercare explanations
- When to see a specialist vs urgent care guidance
- Insurance and referral process pages
- FAQ blocks for high volume questions
Each supporting page linked to the matching treatment page to strengthen topical authority and improve relevance.
Internal Linking and Authority Flow
Internal linking was critical for speed. Hospitals have strong authority on some pages, but treatment pages often don’t benefit from it unless linked properly.
Linking changes made
- Created department hubs that link to priority treatments
- Added related treatment blocks on condition pages
- Added “next step” links from education content to treatment pages
- Improved breadcrumbs and navigation paths for treatment topics
- Fixed orphan pages and removed overlapping content where needed
Local SEO and Google Business Profile Support
Although this was mainly a website SEO project, local signals help a hospital in Miami win treatment searches consistently.
Local work completed
- Expanded GBP services with descriptions aligned to key treatments
- Updated categories and appointment links with UTM tracking
- Improved consistency across citations for NAP and hours
- Added local signal reinforcement on key pages without keyword stuffing
- Maintained posting and photos to keep engagement steady
Conversion Improvements That Increased Inquiries
Rankings are only useful if they lead to patients. We improved conversion flow, especially for mobile users.
CRO updates
- Sticky click to call on mobile for treatment pages
- Strong CTAs above the fold and after main sections
- Simplified appointment request form and reduced friction
- Clear confirmation messaging and what happens next
- Better contact blocks with department routing and hours
Tools Used
Google Search Console, GA4, call tracking, Looker Studio, rank tracking via Semrush/Ahrefs, Screaming Frog, PageSpeed Insights, Lighthouse, Google Business Profile insights, Microsoft Clarity or Hotjar.
Timeline With Dates, Monthly Numbers, and Natural Notes
June 6 to June 30, 2025
We ran the full audit, cleaned tracking, built the treatment keyword map, and shipped quick fixes to improve indexing, internal links, and CTAs on top landing pages.
Month end metrics:
- Page 1 treatment keywords: ~5
- Treatment impressions: ~18,600
- Treatment clicks: ~420
- Organic inquiries: ~160
- GBP actions: ~680
July 2025
We rebuilt the first wave of treatment pages, improved titles and meta descriptions for CTR, and launched FAQs based on real queries. Internal linking was strengthened from high authority pages into treatment targets.
Month end metrics:
- Page 1 treatment keywords: ~13
- Impressions: ~31,400
- Clicks: ~720
- Organic inquiries: ~260
- GBP actions: ~1,120
August 2025
We expanded treatment coverage with more pages and supporting content, improved topical depth, and refined conversion flow for mobile. Citation and local consistency work helped stabilize visibility.
Month end metrics:
- Page 1 treatment keywords: ~21
- Impressions: ~44,600
- Clicks: ~1,050
- Organic inquiries: ~390
- GBP actions: ~1,560
September 6 to October 6, 2025
We refined pages based on live query movement, improved snippets for high impression terms, and doubled down on treatments sitting between positions 4 to 12. Rankings stabilized and inquiry volume reached a new baseline.
Month end metrics:
- Page 1 treatment keywords: ~28
- Impressions: ~54,900
- Clicks: ~1,380
- Organic inquiries: ~520
- GBP actions: ~1,940
Before and After Proof Summary
Treatment rankings improved because pages were rebuilt for patient intent, internal linking pushed authority into the right pages, and supporting content increased topical coverage. CTR and conversion changes ensured more clicks turned into real inquiries.
- Page 1 treatment keywords: 5 to 28
- Top 3 keywords: 1 to 9
- Treatment clicks: 420 to 1,380 per month
- Treatment impressions: 18,600 to 54,900 per month
- Organic inquiries: 160 to 520 per month
What Made It Work
The biggest driver was clarity. Once each treatment had its own strong page with the right sections, Google could rank it and patients could understand it. Internal links spread authority quickly across treatment pages, and ongoing refinement kept the gains stable in a competitive Miami market.