SEO Case Study: Ranked Women’s Health Keywords in 6 Months for a Clinic in Tampa
In 2025, a women’s health clinic in Tampa partnered with Goforaeo to rank high intent women’s health keywords and turn that visibility into consistent appointment inquiries. The clinic name is anonymized due to an NDA, and the metrics below come from Google Search Console, GA4, local rank tracking, and Google Business Profile insights for the dates listed.
Snapshot of Results
Timeframe: April 15, 2025 to October 15, 2025
Location: Tampa, Florida
Before vs after results:
- Page 1 women’s health keywords (tracked): 4 to 26
- Top 3 keywords (tracked): 1 to 9
- Women’s health page clicks (GSC): 210 to 780 per month
- Women’s health page impressions (GSC): 6,400 to 23,900 per month
- Organic inquiries (calls + forms): 24 to 82 per month
- GBP actions: 260 to 910 per month
Context and Starting Point
Tampa is a competitive market for women’s health because large hospital networks, directory sites, and long established clinics dominate search results. The clinic had strong care and patient trust, but organic visibility was limited to a small set of terms. Many high intent searches were landing on broad pages that didn’t clearly match intent, and some services didn’t have dedicated landing pages at all.
The goal was to rank across multiple women’s health services without cannibalization. We built a clear page structure, strengthened local signals, and improved conversion flow so rankings translated into bookings.
Measurement Setup
We cleaned tracking and created a reporting system that mapped keywords to pages and pages to inquiries. This ensured we could measure progress by service line, not just total traffic.
What we set up
- GA4 events for call clicks, appointment clicks, and form submissions
- Search Console segmentation for women’s health pages and queries
- Rank tracking for Tampa women’s health service keywords
- GBP insights monitoring for actions and discovery behavior
- Looker Studio dashboard with weekly notes and change dates
Diagnosis: Why Rankings Were Limited
We reviewed the SERPs and competitor pages and compared them with the clinic’s structure. The clinic wasn’t “low quality,” it just wasn’t organized for search. Google didn’t have clear page targets for each service intent.
Key issues found
- Multiple services were bundled into one general women’s health page
- Missing pages for high intent services and condition variations
- Thin service pages with few FAQs and low topical depth
- Weak internal linking into the service pages that needed to rank
- Generic titles and meta descriptions lowering CTR
- Local signals were not reinforced consistently across pages
- GBP services and categories were incomplete for some offerings
Strategy Overview
We used a six month system built around intent mapping and topical authority. The fastest path was building proper service pages, supporting them with content clusters, and strengthening internal linking and local alignment.
Workstreams
- Women’s health service page rebuild and expansion
- Supporting content clusters to capture long tail search intent
- Internal linking structure to distribute authority into priority pages
- Local SEO alignment between GBP, citations, and website
- CTR and snippet improvements to increase qualified clicks
- Conversion flow improvements to increase appointment inquiries
Service Page Builds and Rebuilds
We rebuilt women’s health pages to function as decision pages. Each page targeted one primary intent and included sections that patients actually look for before booking.
Pages built or expanded
- Annual well woman exam
- OB GYN visits and appointment page
- PCOS support and evaluation
- Irregular periods and hormonal concerns
- Birth control consultation
- Menopause support
- STD testing and women’s screenings
- Fertility and preconception consult (if offered)
What we added to each page
- Clear above the fold “what we treat” and “how to book”
- Symptoms and “when to see a provider” sections
- Treatment approach explained safely and clearly
- FAQ blocks built from Search Console queries
- Strong CTAs for call and request appointment
- Trust signals near CTAs (credentials, reviews, insurance notes)
Supporting Content That Expanded Keyword Coverage
Women’s health searches include many question based and symptom based queries. We built supporting pages that answered these questions and linked into the main service pages to strengthen topical authority.
Content cluster approach
- One primary service page per women’s health service
- 3 to 6 supporting pages per service based on query demand
- FAQs and “what to expect” pages that reduce hesitation
- Internal linking that pushes authority into booking pages
Examples of supporting topics
- What happens during a well woman exam
- Signs you should talk to a women’s health doctor
- PCOS symptoms and what evaluation looks like
- Menopause symptoms and visit preparation
- Birth control options discussion starter pages
Internal Linking and Site Structure
Internal linking was key to ranking multiple services without overlap. We built a clear structure so Google could understand relationships and users could find the right page quickly.
Linking actions
- Service hub page linking to all women’s health services
- Contextual links from related blogs into service pages
- Cross links between related services without cannibalization
- Clean navigation paths so key pages were closer to homepage
- Removal or consolidation of overlapping pages
Local SEO Alignment for Tampa
We aligned the clinic’s local signals so Google connected the entity to Tampa women’s health searches more confidently.
Local work completed
- Expanded GBP services with descriptions aligned to women’s health offerings
- Updated categories and attributes based on service demand
- Added appointment links with UTM tracking
- Cleaned citations for consistent NAP, hours, and URLs
- Strengthened location signals on key pages naturally
- Added LocalBusiness and FAQ schema where eligible
Conversion Improvements to Turn Rankings Into Inquiries
We improved conversion flow so higher visibility turned into bookings. Most appointment actions came from mobile.
CRO updates
- Sticky click to call button on mobile templates
- CTAs above the fold and after key sections
- Simplified appointment request form fields
- Added “new patient” and insurance guidance near CTAs
- Improved contact and directions info for local visitors
Tools Used
Google Search Console, GA4, Google Business Profile insights, call tracking, Looker Studio, Screaming Frog, PageSpeed Insights, Lighthouse, BrightLocal or Whitespark rank tracking, Semrush/Ahrefs, Microsoft Clarity or Hotjar.
Timeline With Dates, Monthly Numbers, and Natural Notes
April 15 to April 30, 2025
We completed the audit, cleaned tracking, built the keyword to page map, and started rebuilding the highest intent women’s health pages first.
Month end metrics:
- Page 1 keywords: ~4
- Women’s health impressions: ~6,400
- Women’s health clicks: ~210
- Organic inquiries: ~24
May 2025
We expanded core service pages, improved titles and meta descriptions for CTR, and began the supporting content cluster rollout. Internal linking into priority pages started.
Month end metrics:
- Page 1 keywords: ~9
- Impressions: ~10,800
- Clicks: ~320
- Organic inquiries: ~33
June 2025
We launched additional supporting content, expanded FAQs from real queries, aligned GBP services with the website, and began citation cleanup for trust consistency.
Month end metrics:
- Page 1 keywords: ~14
- Impressions: ~14,600
- Clicks: ~450
- Organic inquiries: ~45
July 2025
We refined pages based on query movement, strengthened internal links into the pages closest to top positions, and improved conversion flow for mobile users.
Month end metrics:
- Page 1 keywords: ~18
- Impressions: ~17,900
- Clicks: ~560
- Organic inquiries: ~58
August 2025
We doubled down on winning service lines, improved topical depth, expanded trust cues, and maintained GBP posting and photo cadence to stabilize local visibility.
Month end metrics
- Page 1 keywords: ~22
- Impressions: ~20,800
- Clicks: ~690
- Organic inquiries: ~71
September 15 to October 15, 2025
We focused on stability, refreshed underperformers, improved snippets for high impression terms, and tightened CTAs to improve booking actions.
Month end metrics:
- Page 1 keywords: ~26
- Impressions: ~23,900
- Clicks: ~780
- Organic inquiries: ~82
Before and After Proof Summary
Rankings improved because each service had a clear page target, supporting content built topical authority, and internal linking distributed authority into the right pages. Local alignment improved visibility for Tampa intent searches, and CRO improvements increased appointment actions.
- Page 1 keywords: 4 to 26
- Top 3 keywords: 1 to 9
- Clicks: 210 to 780 per month
- Impressions: 6,400 to 23,900 per month
- Organic inquiries: 24 to 82 per month
What Made It Work
The biggest driver was structure and intent mapping. Once pages were separated by service intent, Google could rank the clinic across multiple women’s health topics without confusion. Internal linking and local alignment improved stability, and conversion improvements ensured the growth translated into inquiries.
Disclaimer
The clinic identity and identifying details are anonymized due to NDA and healthcare privacy considerations. Metrics are accurate for the timeframe stated, but results vary based on competition, seasonality, proximity factors, and ongoing execution consistency.