SEO Case Study: How a Smart Home Company Increased Product Inquiries by 260%
In July 2025, a smart home company in Cupertino, California partnered with Goforaeo because product inquiries were not steady. They had strong installation work and happy customers, but Google was not sending enough high intent people looking for smart home setup, home automation, or security upgrades. Their website also did not clearly explain services, packages, or what happens during installation, so visitors often left without requesting a quote.
This case study explains what we implemented from July 7, 2025 to December 8, 2025 in Cupertino, California, with monthly work, monthly metrics, and a clean before vs after comparison. Paragraphs are kept short, and bullets are used wherever they help.
Company overview: what they sell and who they serve
The company provides smart home planning, product supply, and installation services. They handle smart lighting, smart locks, video doorbells, cameras, thermostats, whole home automation, WiFi mesh setup, and voice assistant integration. Their best customers were homeowners and small property managers in and around Cupertino.
They were competing with big brands and marketplaces that dominate search results. So their website needed a local angle, clear service packages, and trust proof that showed they were a real local installation company, not a random online shop.
Common buyer needs included:
- A full smart home setup for a new home or remodel
- A security focused upgrade with cameras, sensors, and access control
- Reliable WiFi and network setup to support smart devices
- Help choosing devices that work together without headaches
Before SEO, the site did not capture these searches well. Most pages were short, the internal linking was weak, and there were few pages targeting local intent in Cupertino.
What we tracked: definition of a product inquiry
We tracked product inquiries that started from organic search or Google Business Profile actions. We did not count every call as a win, because smart home companies often get vendor calls and support questions.
A product inquiry counted when:
- The person requested a quote or consultation for smart home products and installation
- The inquiry came from organic search or Google Business Profile
- The message included real buying intent, like a home type, device interest, or timeline
Inquiry actions counted included:
- Quote form submissions
- Consultation bookings
- Calls longer than 60 seconds that led to a quote request
We excluded:
- Existing customer support requests
- Vendor pitches and partnership emails
- Spam submissions
- Out of service area requests
We reviewed the inquiry list weekly with the sales coordinator. This kept the monthly counts accurate.
Baseline metrics: where they started before improvements kicked in
We used July 1, 2025 to July 31, 2025 as the baseline month. This month shows the starting point before SEO had time to shift rankings and inquiry volume. We used December 1, 2025 to December 31, 2025 as the comparison month because results were stable then.
Baseline performance in July 2025:
- Organic sessions: 1,800
- Product inquiries from organic: 25
- Google Business Profile actions: 210
- High intent keywords in top 3: 2
Main weaknesses identified:
- No clear pages for “smart home installation Cupertino” style searches
- Service pages did not explain packages, timelines, or pricing signals
- Weak trust signals, limited proof, and few local photos
- Google Business Profile not active enough to win map visibility
- Internal linking did not support service page growth
Strategy overview: what we did and why it worked
For smart home services, people want two things: clarity and confidence. They want to know what they can buy, what it costs, and whether the company can install and support it properly. Our SEO strategy focused on local intent, service clarity, and proof.
We worked in four connected layers:
- Technical and structure fixes
- Local SEO improvements in Cupertino
- Service and product content built for buyer searches
- Trust and conversion improvements to increase inquiries
Technical foundation: structure, speed, and crawl clarity
We fixed the technical issues that blocked growth. That included improving page structure, cleaning metadata, and making the site faster on mobile. We also improved internal linking so service pages became stronger in search.
Key technical actions:
- Fixed duplicate titles and weak meta descriptions
- Improved mobile performance by optimizing images and scripts
- Cleaned indexation issues and reduced page overlap
- Added local business and service structured data
- Strengthened internal linking from the homepage to key service pages
Local SEO: Google Business Profile and Cupertino relevance
Local visibility mattered because most buyers were looking for an installer near them. We optimized the Google Business Profile so the company appeared for local searches.
Local actions included:
- Updated GBP categories and services for smart home installation intent
- Added weekly photos, focusing on real installs and team presence
- Published posts about smart lighting, security, and automation options
- Cleaned citations so business details were consistent
- Built a review request routine after installs
Content strategy: service pages and package focused content
We built pages that matched how buyers search. Instead of only listing products, we created pages that explained outcomes, packages, and use cases. We kept the language simple so homeowners could understand.
Core pages improved or created:
- Smart home installation in Cupertino
- Smart lighting setup and automation
- Smart security systems and cameras
- Smart locks and access control
- Thermostat and energy automation
- Home WiFi mesh setup for smart devices
- Whole home automation packages
What we added to these pages:
- Simple package explanations and what is included
- Typical installation timelines and what to expect
- Compatibility notes, like device ecosystems and integration
- Real project photos and short proof sections
- FAQs that match real customer questions
- Clear quote request buttons and forms
Conversion improvements: make inquiry steps easier
Many people do not inquire if the next step feels confusing. We simplified the process and made the call to action clearer.
Conversion actions included:
- Click to call buttons on mobile
- Short quote forms with helpful fields
- Clear service area and availability sections
- Trust proof near the form, like reviews and install photos
- Better contact page with directions and response promise
Month by month execution and results: July to December 2025
All numbers below follow the same inquiry definition and tracking setup.
July 2025: setup and baseline
We started on July 7, 2025 by setting tracking rules and auditing the site and Google Business Profile. Search Console queries were reviewed to understand what people were already searching for. We also created a list of core service pages needed to capture Cupertino intent.
July 2025 results:
- Organic sessions: 1,800
- Product inquiries: 25
- GBP actions: 210
August 2025: rebuild core services and improve structure
In August, we rebuilt the main service pages and improved site structure. We clarified service messaging and created stronger pages targeting smart home installation searches in Cupertino.
August 2025 work highlights:
- Created a dedicated “smart home installation Cupertino” page
- Improved internal linking and site navigation
- Added clear package sections and FAQs
August 2025 results:
- Organic sessions: 2,150
- Product inquiries: 34
- GBP actions: 260
September 2025: local SEO push and review growth
In September, we focused on local visibility. We optimized the Google Business Profile, started steady posting, and improved citations. We also built a consistent review request process after installs.
September 2025 work highlights:
- Updated GBP categories, services, and description
- Weekly photo activity from real installs
- Review request routine and response process
September 2025 results:
- Organic sessions: 2,650
- Product inquiries: 45
- GBP actions: 340
October 2025: package pages and buyer intent content expansion
In October, we expanded content to match buyer use cases. We built pages that matched searches like security upgrades, lighting automation, and WiFi setup. These pages helped people understand options and request quotes with confidence.
October 2025 work highlights:
- Added security focused pages and FAQs
- Improved smart lighting and access control pages
- Added compatibility guidance for ecosystems
October 2025 results:
- Organic sessions: 3,200
- Product inquiries: 58
- GBP actions: 420
November 2025: improve pages ranking but not yet in top spots
In November, we improved pages that were ranking but not winning top positions. We expanded proof, improved FAQs, and strengthened internal links from supporting pages.
November 2025 work highlights:
- Expanded proof sections with more install examples
- Improved page sections for pricing signals and timelines
- Strengthened internal linking to top converting pages
November 2025 results:
- Organic sessions: 3,550
- Product inquiries: 70
- GBP actions: 470
December 2025: stable performance and comparison month
In December, we focused on stability and conversion improvements. We kept GBP activity consistent and refined the quote process. This month is used for the final before vs after comparison.
December 2025 work highlights:
- Improved quote form clarity and response messaging
- Continued GBP posts and photo updates
- Refreshed top pages with updated FAQs
December 2025 results:
- Organic sessions: 3,980
- Product inquiries: 90
- GBP actions: 540
Before vs after proof: July 2025 vs December 2025
We compared two full months using the same inquiry definition. This keeps the proof clean and avoids cherry picking.
July 2025 baseline:
- Organic sessions: 1,800
- Product inquiries: 25
- GBP actions: 210
December 2025:
- Organic sessions: 3,980
- Product inquiries: 90
- GBP actions: 540
Product inquiries increased from 25 to 90 per month, which is a 260 percent increase. Organic sessions and Google Business Profile actions also grew strongly, supporting the growth in inquiries.
What improved in inquiry quality: what the team noticed
Inquiry quality improved because the pages became more specific. Instead of vague messages, people asked for exact setups, like cameras plus smart locks, or lighting automation plus WiFi upgrades. This helped sales move faster and reduced time spent explaining basics.
The company also saw more local buyers. More people mentioned they were in Cupertino or nearby, which reduced wasted calls. This change matched the growth in direction requests and map visibility.
Common improvements the team noticed:
- More inquiries included home size, device preferences, and timeline
- More callers referenced a specific service page
- More buyers asked about installation scheduling, not just product price
Tools used: tracking, research, and execution
We used a practical tool stack to track results and make decisions month by month.
Tracking and reporting tools:
- Google Analytics 4
- Google Search Console
- Google Business Profile insights
- Google Tag Manager
- Looker Studio
SEO execution tools:
- Screaming Frog for technical audits and internal linking
- Ahrefs or Semrush for keyword and competitor research
- PageSpeed Insights for mobile performance checks
- Local listing tools plus manual checks for citation consistency
Why this worked in Cupertino: simple explanation
This worked because we matched real buyer intent and improved local trust. We built pages for the exact services people searched for in Cupertino, and we made the business look active and credible through Google Business Profile updates and reviews.
We also improved the inquiry path so people could request a quote quickly. SEO drove more targeted visitors, and better pages converted those visitors into consultation requests. That is why the growth was steady and not just a one time spike.
Conclusion: what partnering with Goforaeo delivered
From July 7, 2025 to December 8, 2025, this Cupertino smart home company partnered with Goforaeo to build a predictable organic inquiry channel. Product inquiries increased from 25 per month in July 2025 to 90 per month in December 2025, which is a 260 percent increase. Organic sessions increased from 1,800 to 3,980, and Google Business Profile actions increased from 210 to 540.
The biggest win was not only more inquiries, but better inquiries. By December 2025, the company was attracting local homeowners who knew what they wanted, trusted the brand, and were ready to schedule a smart home installation consultation.