Finding the right medical keywords can help your website get more real patients who are ready to take action. These are called low competition and high intent keywords. Low competition means not too many websites are fighting for the same keyword. High intent means people searching these words usually want help, want answers, or want to book an appointment. Many clinics miss these keywords because they only focus on big general terms that are very hard to rank for. With the right steps and the right tools, you can easily find keywords that bring strong traffic and good conversions.

In this blog, I will guide you step by step in simple words. You will learn how to think like a patient, how to study search behaviour, how to use keyword tools, and how to find keywords that are easy to rank and helpful for your clinic. Everything is explained in calm and easy language so anyone can follow along.

1. Understand What Low Competition and High Intent Means

Low competition means the keyword is not targeted by too many strong websites. You have a better chance of ranking higher because fewer websites are trying for it. High intent means the person searching that keyword is trying to solve a problem, learn about symptoms, find a doctor, or book a service. When a keyword has both of these qualities, you get the best results.

Low competition keywords are often long and very specific. People do not search these in huge numbers, but they bring better traffic that is more likely to convert. For example, instead of “knee pain”, a low competition high intent keyword may be “knee pain when climbing stairs in older adults”.

High intent keywords usually include words like near me, treatment, symptoms, causes, appointment, doctor, specialist, cost and similar helpful words. When people search these words, they are often close to making a decision. This is why finding them is important for your healthcare website.

2. Start by Understanding What Patients Are Searching For

To find the right keywords, you first need to understand what patients want. When patients feel pain or discomfort, they search with very simple questions. Many of them type full questions like why does my shoulder hurt when I sleep or how to know if my child has dehydration. You need to learn these patterns and use them to build a strong keyword list.

Think of daily patient questions you hear in your clinic. These small questions often become great keywords. People search the same simple questions online every day. When you write about these questions with good helpful information, you start ranking naturally.

2.1 Use Common Patient Complaints

Talk to doctors, nurses, front desk staff or even callers. They know what people ask again and again. These repeated questions make great keyword ideas. For example, people ask how to stop acid reflux at night or why my lower back hurts when standing too long. These questions help you guess what long tail keywords people type online.

You can also check patient forms and feedback messages because many patients mention their symptoms in their own words. These real words are very helpful for keyword research because they show natural language that people use in search.

2.2 Check Frequently Asked Questions Online

You can also find common healthcare questions online. There are many simple tools that collect questions people search every day. One helpful tool is AnswerThePublic. It collects actual questions people type on search engines. Another useful one is AlsoAsked. It shows question branches based on how people continue their searches. When you study these questions, you understand the mind of a patient in a better way.

When you find a question like why do I feel dizzy after waking up, you can turn it into several long tail keyword ideas. These keywords are both specific and easy to rank because not many websites cover them in full detail.

2.3 Use Keyword Tools to See What Real People Type

There are many keyword tools that help you check search volume and competition. Tools like Google Keyword Planner, Ubersuggest, Moz Keyword Explorer, KWFinder and Wordtracker can show how popular a keyword is and how hard it is to rank for it. You can type simple medical words like stomach pain or skin rash and these tools will show hundreds of detailed keywords that people actually search.

When you see keywords with small to medium volume and low difficulty score, these are your low competition gold keywords. Add them to your list and study them one by one. These tools also show extra words related to treatments, symptoms and patient questions. These help you build more high intent keywords.

2.4 Use Search Suggestions to See Natural Keywords

Search engines also show suggestions when you start typing something. You see these below the search bar. This is called Google Autocomplete. It shows real search behaviour. For example, if you type ear pain, Google may show ear pain on one side, ear pain when swallowing or ear pain after cold weather. All of these can become good long tail keywords.

You can also scroll down to the bottom of the results page and check related searches. These phrases give you more ideas that are natural and patient friendly. You can take these words and use them in a detailed blog or guide.

2.5 Look at Competitors for Hidden Keyword Ideas

Tools like Semrush, Ahrefs and SpyFu help you study competitor websites. You can check what keywords they rank for and which ones they missed. Many competitors only target big keywords. This means they leave behind many smaller long tail high intent keywords. When you find these small missed keywords, you can write about them and rank faster.

You can also see which pages on a competitor website bring the most traffic. This helps you understand what type of content performs well and what you should create next.

3. Use Tools That Help You Study Competition Clearly

To find medical keywords that are easy to rank, you must study how strong the websites on the first page already are. If the first page has big hospital sites, government pages, and well-known medical brands, it means the keyword is very hard. But if the first page has small clinics, local blogs, or simple health websites, it means the keyword is open for you.

Tools help you check keyword difficulty, search volume, related keywords, question keywords, and the strength of top-ranking sites. When you learn how to read this information, you can avoid hard keywords and choose simple ones that bring patients with real needs.

3.1 Tools You Can Use to Study Keyword Competition

There are many tools that help you understand keyword difficulty and competition strength. Each tool shows data in a different way, so using more than one tool gives you a clearer and safer picture. When you use two or three tools together, you avoid mistakes and find hidden keywords that big websites usually ignore.

Here are the tools you can use:

1. Ahrefs
   
2. Semrush
   
3. Moz Keyword Explorer
   
4. SERanking
   
5. Ubersuggest
   
6. KeywordTool.io
   
7. KWFinder
   
8. LongTailPro
   
9. LowFruits
   
10. SpyFu
    
11. Wordtracker
    
12. AnswerThePublic
    
13. AlsoAsked
    
14. Google Keyword Planner
    
15. Google Trends
    

These tools help you study competition, find long tail keywords, see real questions people ask, and understand what your competitors overlook. Below you will find simple steps to use them correctly.

3.1.1 How to Use Semrush in a Simple Way

Semrush is one of the strongest tools for checking keyword difficulty in a clear and simple way. It helps you understand how hard or easy it is to rank for a keyword, which websites already show on the first page, and what related words people also search for. When you take the time to learn Semrush slowly, you begin to see many low competition medical keywords that big hospital websites never notice. This makes it one of the best tools for finding high-intent phrases that can bring real patients to your clinic website.

Step 1: Go to Keyword Overview
To start, open Semrush and go to the Keyword Overview section. Type a keyword like “mild chest pain right side,” “eczema cream for kids,” or “ear pain when chewing.” Semrush will show you the keyword difficulty score, search volume, search trend, and how interest in this topic changes over time. When the trend is steady or rising, that keyword is usually safer to target because it means people continue searching for it.

Step 2: Check the Keyword Difficulty Score Carefully
After that, study the keyword difficulty number closely. A lower score means the keyword is easier to rank for. Try to pick keywords that stay inside the lower difficulty range because these keywords are often ignored by big hospital websites and government pages. When large sites ignore a keyword, you get a clean and open chance to rank simply by writing clear, helpful content. This is where Semrush becomes very powerful because it shows hidden opportunities that many people overlook.

Step 3: Open Keyword Variations and Question Keywords
Next, scroll down to the sections called Related Keywords, Questions, and Variations. These three areas show the exact words people type into Google in real life. Most of these are long tail keywords, which means they are longer, more natural, and often asked the same way patients speak in a clinic. Semrush may show phrases like “eczema home treatment for kids,” “why chest pain comes after eating,” or “ear pain when lying on side.” These types of keywords usually have low competition because big websites focus on short and broad terms. When you choose long tail keywords, your chances of ranking are much higher.

Step 4: Use Competitor Analysis to Find Gaps
Then move to the competitor research section. Here you can type the website of another local clinic or even a national medical blog. Semrush will show what keywords they already rank for, how high or low they rank, and which keywords they are weak on. These weak areas are great chances for you to create strong pages and outrank them. You will also see keywords they failed to target at all, which gives you open spots to produce content with nearly no competition.

Step 5: Study the SERP List to Judge Real Competition
After that, scroll to the SERP list where Semrush shows the websites currently ranking for the keyword. Look at the strength of each website. If the top results include small clinics, local health blogs, or simple information pages, then the keyword is realistic for you. But if the top results belong only to large hospital networks, government health portals, or huge media sites, the keyword may be too hard. Always choose keywords where weaker sites already rank on page one because this means your site can also reach that position.

Step 6: Save the Best Keywords in a List
Finally, when you find easy and realistic keywords, save them inside the Semrush Keyword List section. This helps you build a clear collection of keywords without getting confused. Later you can compare search volume, difficulty, trend, and user intent. When your list grows, it becomes the base of a strong content plan that guides your future blog posts, service pages, and patient guides.

3.1.2 How to Use Ahrefs Step by Step

Ahrefs is a strong tool that shows keyword strength, how much traffic a keyword may bring, and which pages already rank for that keyword. When you learn to use Ahrefs slowly and plainly, you can spot useful keywords that are easier for your clinic to target. Below are simple steps to follow in Ahrefs, written as short clear paragraphs so it is easy to copy into your work.

Step 1: Use Keyword Explorer
Open Ahrefs and go to Keyword Explorer. Type a clear phrase like “jaw pain when chewing” or “stomach pain after eating.” Ahrefs will show a keyword difficulty score and an estimate of clicks. The difficulty score tells you how hard it is to rank. The clicks number helps you know how many people actually click from search results. If difficulty is low and clicks look reasonable, the keyword may be a good match for a focused page.

Step 2: Scroll to the SERP Overview
Next, scroll down to the SERP overview area. Here you will see the top sites that rank for the keyword. Look at each ranked site and check simple things like domain rating and how many backlinks the page has. If these pages have low authority or few backlinks, that means the top results are weak. Weak top results are good news because they show the keyword is realistic for your site to try for.

Step 3: Click the Questions Tab
Then open the Questions tab in Ahrefs. This tab collects question-style searches that people ask, such as “why jaw hurts when opening mouth” or “what is the reason for one-sided chest pain.” These question phrases often have lower competition and clear intent because people searching them want an answer now. Using these question forms inside your article helps you match what real patients type into search.

Step 4: Check the Also Rank For Section
Finally, look at the Also Rank For section on Ahrefs. This part shows extra keywords that the top pages also rank for. These are good hints of related words you should include in your content. If the top pages rank for several similar phrases, add those phrases into your page naturally. This makes your article more complete and gives you a better chance to rank for several related searches at once.

3.1.3 How to Use Ubersuggest in a Simple Way

Ubersuggest is a simple tool that helps you find keyword difficulty, long tail keywords and new topic ideas. It shows how people search in real life and helps you notice easy keywords that have low competition. When you learn to check each section slowly, you can quickly understand which keywords are safe targets for your medical website.

Step 1: Search Your Keyword
To begin, open Ubersuggest and type a keyword like “back pain while sleeping on side.” Once you search, Ubersuggest will show the SEO difficulty and search volume. These two numbers help you see how much competition the keyword has and how many people search for it each month. If the difficulty score is low, it means the keyword is easier for smaller clinic websites to rank for. This first step gives you a basic idea of whether the keyword is worth exploring.

Step 2: Open Keyword Ideas
After checking the main numbers, scroll to the Keyword Ideas section. Here you will find different tabs such as Related, Questions, Comparisons and Prepositions. These tabs show real phrases that people type, such as “back pain when breathing in” or “back pain or kidney pain difference.” These long tail keywords are usually easier to rank because big websites do not write detailed pages for them. This step helps you discover real patient questions that you can turn into useful content.

Step 3: Study the Top Ranking Pages
Next, scroll to the top ranking pages for your keyword. Ubersuggest shows the domain authority and page strength of each site. If you see small websites, local clinics or simple blogs ranking at the top, it means the competition is weak. Weak competition is good because it shows you have a fair chance to rank. This step helps you judge the real strength of the ranking pages and decide whether the keyword is a safe choice.

3.1.4 How to Use Moz Keyword Explorer

Moz Keyword Explorer is a helpful tool for checking how difficult a keyword is and how often people click on the search results. It gives a simple view of keyword value and shows which keywords can bring steady traffic without much competition. When you understand the Moz scores clearly, you can choose keywords that are realistic for your website.

Step 1: Type Your Keyword and Read the Basic Numbers
Start by entering your keyword into Moz Keyword Explorer. Moz will show a difficulty score and an organic click rate. These numbers are important because they help you understand how hard it is to rank and whether people actually click on the results. It is usually best to choose keywords with a low difficulty score and a strong click rate. If both numbers look good, the keyword may be a safe target for your next page.

Step 2: Read the Priority Score Carefully
After checking difficulty and click rate, look at the priority score. Moz makes this score to show the overall value of the keyword. A high priority score with low difficulty means the keyword can bring good traffic with less effort. This helps you avoid wasting time on difficult keywords that do not bring real visitors. Reading this score carefully helps you build a cleaner and stronger keyword plan.

Step 3: Check the SERP Analysis Page
When you scroll to the SERP analysis section, you can see the sites that rank on the first page. Moz shows domain authority and page authority for each site. If smaller clinics or medium-level websites are ranking, the keyword is easier for you to target. But if all top results come from large hospitals or official health organizations, the keyword may be too competitive. This final step helps you decide whether the keyword is realistic and worth your time.

3.1.5 How to Use LowFruits to Find Easy Keywords

LowFruits is very helpful when you want to find rare long tail keywords that bigger websites do not target. It works by showing weak ranking pages, which makes it easier for a small clinic or a new medical website to find simple keywords to rank for.

Step 1: Enter Your Main Keyword
When you type your main keyword into LowFruits, it shows many long tail variations that people search for. These variations are usually longer and more natural, such as patient-style questions. They help you find topics that have less competition and more clear intent.

Step 2: Find the Weak Spots
LowFruits marks “weak spots” for you. A weak spot means the top results for that keyword are low authority sites, unrelated pages or very old content. These keywords are perfect for smaller clinics because you can outrank the current pages with a clear and updated article. This makes LowFruits a simple tool to find easy opportunities fast.

3.1.6 How to Use KeywordTool.io

KeywordTool.io uses real Google autocomplete data to show how people search in daily life. This tool is helpful because autocomplete suggestions often reveal keywords that big medical websites ignore, especially long tail and question-based searches.

Step 1: Type a Broad Keyword
Start by typing a broad keyword like “sinus pain.” The tool will immediately show hundreds of real search variations based on Google autocomplete. This helps you see what people actually type when they need help.

Step 2: Choose the Long Versions
Scroll through the list and look for longer phrases like “sinus pain only at night” or “sinus pain after cold air.” These longer versions usually carry low competition, because large hospital websites do not write detailed pages for them. These make excellent keywords for small websites trying to rank quickly.

3.1.7 How to Use KWFinder

KWFinder is a simple and beginner-friendly tool that shows keyword difficulty and easy long tail ideas. It gives a very clear difficulty score, so you can quickly decide if a keyword is worth targeting.

Step 1: Enter Your Keyword
Type your keyword into the search bar. KWFinder will show the keyword difficulty score, search volume and trend. The difficulty number tells you how hard it is to rank. Lower numbers mean easier keywords.

Step 2: Pick the Low Difficulty Keywords
Scroll through the list and choose keywords with low KD. These keywords are safer targets because fewer strong websites compete for them. This helps small clinics rank faster with strong and simple medical content.

3.1.8 How to Use LongTailPro

LongTailPro is designed specifically to help you discover long tail keywords that have very low competition. It gives a clear competitiveness score so you can quickly understand which keywords are easiest for a medical website to target.

Step 1: Type Broad Keywords
Start by entering a broad medical keyword like “knee pain,” “thyroid symptoms,” or “stomach burning.” LongTailPro will generate many long tail variations that people search for in real situations. These longer versions usually carry less competition and more specific intent.

Step 2: Look for Low KC Scores
After generating the results, check the KC (Keyword Competitiveness) score for each keyword. A low KC score means the keyword is easier to rank for. For new medical websites, it is safer to choose keywords with the lowest possible KC range because they allow faster ranking with less effort.

Step 3: Compare Search Intent
Before selecting your final keywords, check whether the search intent matches what your article will provide. If people are asking for symptoms, explanations or treatments, and your website covers medical guidance, then it is a strong match. Correct matching improves ranking chances and user engagement.

3.1.9 How to Use SERanking

SERanking is a complete SEO tool that shows keyword difficulty, competitor ranking strength and search volume trends. It is useful when you want to understand how your competitors perform and where you can outrank them easily.

Step 1: Enter the Keyword
Search for your keyword in SERanking. You will immediately see the keyword difficulty level along with search volume and trend. Lower difficulty scores indicate good opportunities for medical websites that are still growing or do not have strong authority yet.

Step 2: Study Competitors Carefully
Open the competitor analysis section to see which websites currently rank for the keyword. Pay attention to weak pages—these are pages with low authority, poor content or thin information. If you find that several weak competitors hold positions on the first page, it means the keyword is easy for you to target.

Step 3: Identify Content Gaps
SERanking also shows keywords your competitors have not fully covered. These content gaps help you create better and more complete articles. When you fill these gaps properly, you naturally outrank competitors because your page becomes more useful and more detailed for the reader.

3.1.10 How to Use SpyFu

SpyFu is extremely helpful for studying competitors because it shows exactly which keywords they rank for, which ones they struggle with, and what gaps you can fill. This makes it easier for medical websites to find keywords that are simple to rank, even in competitive niches.

Step 1: Enter Competitor Website
Start by typing your competitor’s domain—this could be a nearby clinic, a health blog, or another medical service provider. SpyFu will display a list of keywords they currently rank for.

Step 2: Look for Poor Rankings
Focus on keywords where your competitor ranks between position 20–50. These are weak rankings, meaning the competitor has not optimized their content well. These keywords become easy opportunities for you because you can create stronger, more detailed content.

Step 3: Check Their Top Pages
Look at which of their pages bring the most traffic. This helps you understand what topics matter to the audience and which ones you can improve upon.

Step 4: Analyze Keyword Overlap
SpyFu shows overlap between your site and competitor sites. Keywords your competitor ranks for—but you don’t—are simple targets for new articles.

Step 5: Save Winning Keywords
Create a project folder and save keywords that show low competitive strength. This keeps your keyword plan organized and helps build a clean content strategy.

3.1.11 How to Use Wordtracker

Wordtracker is a tool that gives a large list of long tail keywords with low competition. It is helpful for smaller health websites because it shows keywords people actually search for but big sites ignore.

Step 1: Type Your Topic
Enter a broad medical topic like “gas pain,” “dry cough,” or “heel pain.” Wordtracker will generate multiple related keywords with search volume and competition level.

Step 2: Pick Lower Competition Options
Look at the competition score. Choose keywords that have lower competition because they are easier for new websites to rank for without strong authority.

Step 3: Check IAAT (In Anchor And Title)
Wordtracker shows how many sites use that exact keyword in their title and anchor text. If the IAAT number is low, it means fewer websites are targeting the keyword directly—making it a great opportunity.

Step 4: Explore Related Keywords
Use the “Related Keywords” section to find extra variations. These help you cover more angles in your article and increase ranking chances.

Step 5: Export Your List
Download your selected keyword list to keep everything organized and build your content plan easily.

3.1.12 How to Use AnswerThePublic

AnswerThePublic is a powerful tool that helps you understand what real people ask on Google. It turns your keyword into hundreds of real questions, which are usually easier to rank than short keywords.

Step 1: Enter Your Keyword
Type a keyword like “stomach pain,” “itchy eyes,” or “neck stiffness.” The tool will generate a huge list of questions people search for around that topic.

Step 2: Pick Natural Questions
Choose long, natural questions like:
a) “why does stomach hurt after drinking water?”
b) “can sinus cause pain in teeth?”
C) These are simple, low competition, and high intent search terms.

Step 3: Check Prepositions and Comparisons
AnswerThePublic gives sections like “pain after,” “pain during,” “pain vs,” “pain when.” These reveal specific problems people face, which you can turn into targeted articles.

Step 4: Look for Repeated Patterns
If you see many questions about the same issue (like pain after eating, pain after drinking water), it means the topic is popular and worth writing about.

Step 5: Group the Questions for Content
Organize the best questions into groups. Each group can become a full article or a subheading within a larger guide. This boosts your content depth and improves ranking.

3.1.13 How to Use AlsoAsked (h4)

AlsoAsked is a very helpful tool because it shows how people continue their search after asking one question. It creates a chain of follow-up questions that reveal what people want to understand next. This helps you write complete medical articles that answer everything in one place.

Step 1: Enter Your Main Question
Type a simple question like “why do I feel knee pain at night” or “what causes dizziness after eating.” The tool will show a map of related follow-up questions. These questions come directly from Google’s “People Also Ask,” so they reflect real user behavior.

Step 2: Use These Follow-Up Questions as Subheadings
Each follow-up question can be used as an h2 or h3 subheading in your article. This makes your content more complete and helpful. When Google sees that you answer many related questions, your page becomes stronger and more trusted.

Step 3: Expand Each Question with Clear Explanations
Write simple and clear answers below each question. Do not make them too short. Give reasons, symptoms, and when someone should see a doctor. This makes your article expert and detailed.

Step 4: Check the Question Chains for Patterns
Sometimes the tool shows similar questions like “why knee hurts at night,” “why knee hurts in cold,” “why knee hurts after walking.” When you see a pattern, you know it is an important topic worth covering deeply.

Step 5: Save the Best Question Chains
Download or take notes of the best question sets. These help you plan complete medical guides that have a high chance to rank because they match real user interest.

3.1.14 How to Use Google Keyword Planner (h4)

Google Keyword Planner is a free tool from Google that helps you see keyword volume, related terms, and new ideas that are often missed. It is useful for both small clinics and big health websites because the data comes directly from Google searches.

Step 1: Enter a Broad Medical Word
Type a broad term like “migraine,” “ankle swelling,” “sore throat,” or “gas pain.” The tool will show a long list of related keywords with monthly search ranges. These help you understand what topics people commonly search.

Step 2: Use the Refine Filter to Find Low Competition Keywords
Google Keyword Planner has filters such as:
a) symptom
b) treatment
c) cause
d) doctor
e) near me

These filters help you turn a broad term into more focused, high intent keywords. For example:
a) “migraine symptoms in teenagers”
b) “migraine treatment at home”
c) “migraine doctor near me”

Step 3: Check Competition Level and Top of Page Bids
Even though this tool is made for ads, the competition column helps you understand how many people target the keyword. Low or medium competition keywords usually mean you have a better chance to rank organically.

Step 4: Look for Long Tail Keywords with Stable Volume
Some keywords have lower volume but very strong intent, like “migraine in left side only” or “migraine after skipping meals.” These are easy to rank and helpful for targeted content.

Step 5: Save and Group Keywords
Put your chosen keywords into keyword groups inside Google Keyword Planner. This helps you build cleaner content clusters for different medical topics.

3.1.15 How to Use Google Trends (h4)

Google Trends helps you understand whether interest in a keyword is rising, falling, or staying steady. This is important because you want to make content that brings traffic for a long time, not just for a short period.

Step 1: Type Your Keyword
Enter any keyword such as “asthma attack symptoms,” “joint pain in winter,” or “acne on forehead.” Google Trends will show how the interest has changed over the past months or years. If the graph shows a stable or rising trend, it means the keyword is safe to target.

Step 2: Compare Two or More Keywords
Use the compare feature. For example, compare “sinus pressure” with “sinus congestion” or “knee pain at night” with “knee pain in morning.” Pick the keyword that has a stable upward line. Stable keywords give long term traffic.

Step 3: Check Interest by Region
Google Trends shows which areas search for your keyword the most. This helps you understand where your audience is located. For medical keywords, this is very useful if your clinic targets local patients.

Step 4: Look at Related Queries
Scroll down to see “related queries.” These are rising keywords that may become popular soon. Targeting these early helps you rank before competition increases.

Step 5: Use Time Filters for Better Insights
Switch between “30 days,” “12 months,” and “5 years” to see if the keyword is seasonal. For example, allergies, flu, and dry skin rise in certain months. Knowing this helps you plan content at the right time.

4. Check Search Intent Carefully

Not all keywords are right for your clinic. You need keywords where people are looking for answers or help. This is called intent. High intent means the user is serious. To check intent, look at the type of content already ranking on the first page. If most pages are talking about treatments, checkups, tests or doctor visits, the intent is high.

If the top pages are news articles or research papers, these keywords may not bring patients. Always look for keywords where people want quick guidance, simple steps, or a medical service.

4.1 Look for Keyword Clues That Show Strong Intent

People searching for symptoms, causes, treatment, prevention or specialist doctor are usually serious. These types of keywords show high intent. If someone searches knee specialist near me or how to treat migraine at home, they are looking for direct help.

4.2 Use People Also Ask to Understand Intent Better

On search engines, you will see a People Also Ask box. This shows real follow-up questions people search. You can study these questions to know what people want to learn next. If these questions look like patient concerns, then the keyword has high intent.

People Also Ask data is very easy to understand because it shows natural language. You can use these questions inside your content to match user intent even better.

5. Organise Your Keywords in a Clean List

After finding many keywords, organise them in a simple list. Group them based on symptoms, treatments, tests or conditions. This helps you create a plan for your content. You can use tools like Google Sheets, Notion or Airtable to keep everything in one place.

You can also mark the difficulty score next to each keyword. This helps you pick the easiest ones first. Your list should also include search volume and intent type. This simple chart helps you build helpful content step by step.

6. Create Helpful Pages Based on Low Competition Keywords

When you choose a keyword, your content should answer the exact question people are searching. Keep the wording simple and the guidance clear. Explain symptoms, when to see a doctor, what tests are needed, and what treatment looks like. When readers feel comfort and trust, they stay longer on your page.

Long tail keywords often have very specific questions. When you answer them clearly, search engines see your page as helpful and rank it better.

6.1 Write for Real People First

Even if you use keywords, make the content natural. Think of a patient sitting in front of you asking the same question. Use that tone. Do not use too many heavy medical words. If you use a medical term, explain it in one simple sentence.

6.2 Add Small Examples to Make Content Clear

You can add small stories or examples. For example, you can say something like a parent may search for fever in a child at night because they worry the fever will rise. This type of small example helps readers connect with your writing.

7. Keep Updating Your Keyword List

Search behaviour changes with seasons, health trends or local needs. Check your keyword list every few months. Tools like Google Trends, Semrush and Ahrefs can show new rising keywords. Some new long tail keywords may appear suddenly because people start searching more about them.

Updating your list helps you stay ahead of other clinics and keep your content fresh.

8. Track Results and Make Improvements

After you publish content, you should check how it performs. Tools like Google Search Console, Google Analytics, Semrush and Ahrefs help you study your ranking, impressions and clicks. You can see which keywords are growing and which need more content support.

If a page is not doing well, you can improve the intro, add more answers, or use more natural patient language. Small updates can make a big difference over time.

9. Use Internal Links to Support Your Keywords

Internal links help search engines understand your website better. When you link your pages together, visitors stay longer and explore more. You can link symptom pages to treatment pages, treatment pages to doctor profiles and doctor profiles to appointment pages. This helps both search engines and real patients.

Internal links also help low competition keywords rank faster because they send signals that your page is important.

10. Final Thoughts

Finding low competition and high intent medical keywords takes time and patience, but it is worth it. When you understand your patients, study their search behaviour and use the right tools, you can discover many keywords that are easy to rank for and helpful for your clinic. Use simple language, explain things clearly and keep your information updated. Over time, your website will grow in search and bring more people who need your help.