SEO Case Study: How an Influencer Marketing Platform Increased Brand Signups by 295%
In April 2025, a West Hollywood based influencer marketing platform partnered with Goforaeo because organic growth was not reliable. They were getting some traffic, but brand signups were inconsistent, and paid campaigns were doing most of the work. The platform had a strong product, yet Google was not sending enough high intent brands who were ready to start.
This case study breaks down the exact 2025 timeline, the West Hollywood location focus, the monthly SEO actions we completed, the tools we used, and the clear proof showing a 295% increase in brand signups from organic search.
Client Overview: West Hollywood, California
The client is an influencer marketing platform headquartered in West Hollywood, California, built for brands that want to find creators, run campaigns, and track results. Their strongest customers were consumer brands in beauty, fashion, wellness, and lifestyle, many of which are active in West Hollywood and the wider Los Angeles market.
They already had landing pages, a blog, and a few case studies, but their SEO content was not connected to a clear signup path. A lot of pages sounded similar, internal linking was weak, and key pages did not match what brands search for when they are ready to choose a platform.
What Counted as a Brand Signup
We tracked signups that matter, not just newsletter joins. A brand signup counted when a company created an account and completed the brand profile step, which matched sales qualified intent.
We also tracked supporting actions that lead to signups:
- Demo request submissions
- Pricing page visits from organic
- High intent “platform” pages sessions
- Brand lead quality score from the CRM
Campaign Dates and Timeframe
Project start date: April 8, 2025.
Technical and tracking foundation: April 8, 2025 to May 12, 2025.
Core pages rebuild and positioning: May 13, 2025 to June 25, 2025.
Content clusters and West Hollywood local intent: June 26, 2025 to September 10, 2025.
Authority building and conversion improvements: September 11, 2025 to November 20, 2025.
Reporting window used for proof: April 2025 through November 2025. The location angle throughout the campaign was West Hollywood, California, with supporting coverage for nearby Los Angeles areas.
How We Set Up Clean Tracking
We cleaned tracking first because SEO looks “successful” on traffic alone, but the business needs signups. We used one source of truth for conversions and verified the totals in the CRM each month.
Tracking setup included:
- GA4 conversion events for brand signup completion
- Google Tag Manager for consistent event rules
- Google Search Console for queries, clicks, and indexing
- CRM validation to confirm monthly organic signups
Baseline Before SEO: April 2025
In April 2025, the site had decent brand awareness, but non brand discovery was weak. Many important searches were ranking on page two, and brands who landed on blog content often did not move into product pages. The site also lacked clear “solution” pages for industries and use cases, which are common searches in influencer marketing.
The biggest issue was that the site did not have a strong SEO map. There was no clear set of pages for platform intent, no clear set of pages for industry intent, and no clear set of pages for location intent tied to West Hollywood credibility.
Baseline Metrics: April 2025
These are the baseline numbers from April 2025.
- Organic sessions: 9,800
- Search Console clicks: 4,120
- Average CTR: 2.3%
- Keywords in top 10: 28
- Keywords in top 3: 6
- Brand signups from organic: 85
- Organic session to signup rate: 0.87%
Strategy Overview: What We Did and Why It Worked
We did not treat this like “publish more blogs.” We built an SEO system designed to bring brands who were actively searching for an influencer marketing platform. The strategy was built around intent, structure, and conversion, so rankings turned into signups.
We followed five core pillars in a specific order. Each pillar supported the next, which reduced wasted work and made growth more stable.
Pillar 1: Fix Technical SEO and Index Clarity
We cleaned crawl issues, removed thin pages that confused Google, and improved page speed. We also corrected duplicate metadata and improved internal linking paths, so Google could understand page importance.
This mattered because platform sites often have many similar pages that compete with each other. Once we reduced overlap, the right pages started ranking faster.
Pillar 2: Build Core Pages for Platform Intent
We rebuilt product and solution pages to match searches like “influencer marketing platform,” “creator discovery tool,” “influencer campaign management,” and “UGC platform for brands.” These pages were written in simple words, with clear benefits, clear proof, and clear next steps.
We also improved messaging so the platform sounded like a real solution, not a generic software page. That improved both rankings and conversions.
Pillar 3: Create Industry and Use Case Clusters
Brands often search by category, not by tool name. We created pages for specific industries and common use cases, then connected those pages back to the core platform pages.
Examples of cluster focus:
- Beauty brands and skincare launches
- Fashion drops and seasonal campaigns
- Wellness and supplement marketing
- Ecommerce UGC campaigns
- Influencer whitelisting and paid amplification workflows
Pillar 4: West Hollywood Local Authority Without Forcing It
Even though this is a platform, location credibility helped conversion and brand trust. We built West Hollywood pages that highlighted local expertise, events, creator communities, and brand partnerships in the area.
We kept these pages real and useful, not copy pasted location pages. That helped local searches and increased trust when brands researched the company.
Pillar 5: Conversion Improvements on High Traffic Pages
As traffic grew, we improved conversion rate so signups grew faster than sessions. We simplified signup steps, improved CTA placement, added trust proof near signup buttons, and clarified pricing paths.
We also used behavior tracking to see where brands dropped off, then fixed the exact spots causing hesitation.
Tools Used
We used a practical tool stack, focused on proof and execution. The client could see progress clearly each month without guessing.
Tools used:
- Google Analytics 4: conversion tracking, landing pages, funnels
- Google Search Console: queries, clicks, CTR, index coverage
- Screaming Frog: technical audits, duplicate checks, internal links
- Ahrefs: keyword research, competitor gaps, link monitoring
- Looker Studio: monthly reporting dashboard
- PageSpeed Insights and Lighthouse: speed checks and Core Web Vitals
- Hotjar: scroll depth, click tracking, drop off points
- HubSpot or similar CRM: lead source validation and quality scoring
Month by Month Actions and Results: April to November 2025
Each month below includes what we changed and what the numbers looked like. Metrics are rounded to keep reporting clean, and all signup numbers were verified in the CRM.
April 2025: Audit, Tracking Cleanup, and Quick Fixes
We started on April 8, 2025 by auditing indexing, crawling, and page overlap. We cleaned conversion tracking so brand signups were measured correctly, and we mapped the site into clear intent groups. And we also fixed easy technical wins that were blocking performance.
Actions completed in April:
- Full crawl and index review
- GA4 signup tracking cleanup with CRM validation
- Duplicate metadata cleanup for key pages
- Internal linking plan for product, solution, and blog pages
April results:
- Organic sessions: 9,800
- Brand signups from organic: 85
- Keywords in top 10: 28
May 2025: Technical Health, Speed, and Site Structure
In May, we improved site speed and made navigation clearer for both users and Google. We reduced page template bloat, improved mobile performance, and clarified category paths. We also cleaned thin pages that were not helping rankings.
Actions completed in May:
- Speed fixes on core templates and heavy pages
- Better navigation to product and solution pages
- Removal or consolidation of thin overlapping pages
- Stronger internal linking to the most important signup pages
May results:
- Organic sessions: 10,900
- Brand signups from organic: 96
- Keywords in top 10: 36
- CTR: 2.3% to 2.6%
June 2025: Core Platform Pages Rebuilt for Search Intent
June focused on rebuilding the pages that matter most for signups. We rewrote the main platform page, creator discovery page, campaign management page, and a clean pricing path. We added FAQs based on Search Console queries to match real searches.
Actions completed in June:
- Rebuilt core platform and feature pages
- Added proof sections: results, workflows, and platform trust
- FAQ blocks based on real search queries
- CTA improvements, especially for mobile visitors
June results:
- Organic sessions: 12,700
- Brand signups from organic: 118
- Keywords in top 10: 52
- Session to signup rate: 0.87% to 0.93%
July 2025: Industry Pages and Use Case Content Clusters
In July, we built industry and use case pages because many brands search that way. We created focused pages for beauty, fashion, wellness, ecommerce, and UGC workflows. Every new page linked back to the right core platform page, so authority flowed properly.
Actions completed in July:
- Published industry pages with simple positioning and proof
- Built use case pages tied to campaign workflows
- Updated older blogs to link into the new pages
- Improved titles and snippets to lift CTR on ranking pages
July results:
- Organic sessions: 14,900
- Brand signups from organic: 146
- Keywords in top 10: 69
- CTR: 2.6% to 3.1%
August 2025: West Hollywood Pages and Local Trust Signals
In August, we added a local credibility layer based on West Hollywood. We published pages about local creator communities, events, and brand collaborations, and connected them to relevant solution pages. This helped local searches and improved trust for brands that looked up the company before signing up.
Actions completed in August:
- Built West Hollywood credibility pages with real details
- Added local FAQs and local proof where applicable
- Improved About and team pages for stronger trust signals
- Strengthened internal linking between local, industry, and product pages
August results:
- Organic sessions: 17,200
- Brand signups from organic: 185
- Keywords in top 10: 88
- Session to signup rate: 1.08%
September 2025: Authority Building and Digital PR Style Links
In September, we focused on authority because influencer marketing terms are competitive. We earned mentions and links through partnerships, creator economy communities, podcasts, and guest contributions. We also expanded comparison pages, since “platform vs platform” searches convert well.
Actions completed in September:
- Built comparison pages and “best platform for” pages
- Outreach for relevant creator economy mentions and links
- Added case study improvements to support rankings and trust
- Continued internal linking improvements based on performance data
September results:
- Organic sessions: 19,600
- Brand signups from organic: 222
- Keywords in top 10: 104
- Keywords in top 3: 19
October 2025: Conversion Improvements on Top Landing Pages
By October, rankings were stronger, so conversion became the big lever. We improved the signup path, clarified pricing and onboarding steps, and added trust proof near the signup form. Behavior data showed where users hesitated, so we fixed those sections.
Actions completed in October:
- Signup flow simplification and fewer form steps
- Pricing clarity improvements and better page scanning
- Trust placement near CTAs: logos, outcomes, short proof
- Landing page layout improvements for mobile conversions
October results:
- Organic sessions: 22,800
- Brand signups from organic: 288
- Session to signup rate: 1.26%
- CTR: 3.1% to 3.6%
November 2025: Stabilization and Proof Month
In November, we focused on protecting gains. We refreshed top pages with new FAQs, cleaned any new overlap issues, and improved internal links based on what was converting best. We also monitored Search Console weekly to catch indexing problems early.
Actions completed in November:
- Refresh of top product and industry pages
- New FAQs based on updated Search Console queries
- Internal linking updates to push traffic into signup pages
- Weekly technical checks and quick fixes
November results:
- Organic sessions: 25,900
- Brand signups from organic: 336
- Keywords in top 10: 142
- CTR: 3.9%
Before vs After Proof: April 2025 vs November 2025
We used the same tracking rules across the entire period, so the comparison stays fair. The baseline month is April 2025 and the proof month is November 2025.
Before in April 2025:
- Brand signups from organic: 85
- Organic sessions: 9,800
- CTR: 2.3%
- Keywords in top 10: 28
- Signup rate: 0.87%
After in November 2025:
- Brand signups from organic: 336
- Organic sessions: 25,900
- CTR: 3.9%
- Keywords in top 10: 142
- Signup rate: 1.30%
Proof of 295% growth:
- Increase from 85 to 336 brand signups per month
- Net increase: 251 more signups per month
- Percentage increase: 295%
Why This Worked: Simple Explanation
This worked because we built a clear structure that matched how brands search. Google stopped seeing a messy set of similar pages and started seeing a platform with clear topics, clear authority, and clear internal relationships. Once core pages improved, the industry clusters helped the site rank across many intent paths.
Signups grew because we improved conversion at the same time. More traffic alone would not have delivered this result if the signup flow stayed confusing. When page clarity, trust, and CTA placement improved, more visitors became brand signups.
Key Takeaways for SEO in West Hollywood for Influencer Platforms
If you want steady brand signups from SEO, you need pages that match platform intent, plus clusters that capture industry and use case intent. Local credibility helps when the business is rooted in a known market like West Hollywood, especially for brands that want a partner that feels real and connected to the creator scene.
Key lessons from this campaign:
- One clear page per main intent beats many overlapping pages
- Industry pages work best when linked tightly to the core platform pages
- Local trust pages help conversion when they are real and specific
- Conversion improvements can multiply SEO results once rankings improve
From April 2025 through November 2025 in West Hollywood, California, this approach increased organic brand signups from 85 per month to 336 per month, proving a 295% increase supported by monthly tracking and verified signup logs.