SEO Case Study: Achieved Nationwide Rankings in 9 Months for a B2B SaaS Brand Across the USA
In February 2025, a B2B SaaS brand partnered with Goforaeo to turn SEO into a steady, measurable growth channel across the United States. The company asked us to keep the brand name private, so this SEO Case Study focuses on the work, the proof, and the numbers.
Over 9 months (February 1, 2025 to October 31, 2025), the site moved from scattered visibility to strong nationwide rankings on high intent keywords, and the pipeline from organic became predictable instead of occasional.
Project snapshot:
This section is the quick context so the results make sense. We kept the plan simple, but we executed it with discipline every month.
Key details:
- Business type: B2B SaaS
- Target market: USA nationwide
- Primary buyers: Operations leaders, RevOps, IT, and team managers (varied by feature set)
- Sales motion: Demo led, with sales assisted onboarding
- Website starting state: Content existed, but it was not built around search intent
What we optimized for:
- Strong visibility for non branded keywords across the USA
- More demo requests from qualified companies
- Better conversions from existing traffic, not just more visits
Where the brand started:
Before we touched anything, we checked two things: what Google understood about the site, and what buyers experienced once they landed. That gap is usually where the biggest wins hide.
The site had decent design and a real product, but the SEO structure was not set up to rank nationwide. The content also spoke like a product brochure instead of answering what buyers search for.
Baseline window and the “before” proof:
We used a clean baseline so the lift was not guesswork.
Baseline period: November 1, 2024 to January 31, 2025
Growth period: February 1, 2025 to October 31, 2025
Before metrics (November 1, 2024 to January 31, 2025):
- Average organic sessions: 8,400 per month
- Average non branded clicks from search: 2,050 per month
- Keywords in Top 3: 14
- Keywords in Top 10: 126
- Demo requests attributed to organic: 38 per month
- Organic demo conversion rate: 0.45%
- Pages getting most traffic: blog posts with low buying intent
What the team felt day to day:
- Rankings existed, but not for terms that drove pipeline
- Traffic was spread out, but product and feature pages were not winning
- Strong competitors owned the high intent queries
- Paid search was carrying too much weight for growth
What changed and why it worked:
This was not a “publish more blogs and hope” project. We built a system where each month had clear outputs: pages, fixes, links, and conversion upgrades that stacked on each other.
The strategy had four simple pillars:
- Intent first pages: build pages that match how real buyers search
- Technical trust: remove crawl waste, speed issues, and index confusion
- Authority and proof: earn links and mentions that support nationwide rankings
- Conversion lift: improve demo flow so more of the right people raise their hand
SEO strategy breakdown:
We did not start with volume keywords. We started with revenue intent, then expanded outward once the core pages were strong.
Pillar 1: Nationwide keyword mapping that matched the funnel
We grouped keywords into three intent levels, then built pages for each level.
Keyword groups we focused on:
- Bottom funnel: “software for X”, “best X platform”, “X tool for teams”
- Middle funnel: comparisons, alternatives, “how to”, “cost”, “pricing”, “setup time”
- Proof and trust: security, compliance, integrations, enterprise readiness, ROI
Pillar 2: Site structure built for search and humans
We reorganized pages so Google could understand the product clearly. We also made it easier for users to go from learning to booking.
Key structure changes:
- A cleaner product and feature hierarchy
- Internal links that pushed authority from high traffic posts to money pages
- Topic clusters around 3 core use cases
- Updated navigation for faster discovery of key pages
Pillar 3: Authority building without spam
We avoided cheap links. For nationwide rankings, the site needed credible mentions from relevant SaaS, tech, and business sources.
Link and mention sources we focused on:
- Partner ecosystems and integration marketplaces
- SaaS review platforms and category pages
- Guest content on niche business sites
- Data driven pages that earned natural links
Pillar 4: Conversion improvements tied to intent
More rankings only matter if they turn into demos and pipeline. We improved the demo journey and removed friction.
Changes that mattered:
- Cleaner forms and fewer required fields
- Better messaging above the fold on ranking pages
- Stronger proof blocks: logos, quotes, short outcomes
- “Use case first” CTAs instead of generic “Contact us”
Monthly execution and results:
This is the part most case studies skip. We are sharing the month by month work and the numbers so it feels real, not vague.
Total timeline: February 1, 2025 to October 31, 2025
February 2025: foundation and tracking cleanup
We started with measurement, index control, and fast wins on the pages that already had some traction. This prevents wasted months.
Work completed:
- GA4 conversion setup: demo submit, trial start, key button clicks
- Search Console cleanup: sitemap, coverage review, index fixes
- Technical audit: redirects, duplicate titles, thin pages, crawl traps
- Core Web Vitals fixes on top landing pages
- Internal link map: blog to product pages
- 6 pages rewritten: product overview, 3 feature pages, 2 use case pages
Results:
- Organic sessions: 9,300
- Non branded clicks: 2,260
- Top 3 keywords: 18
- Top 10 keywords: 141
- Organic demos: 44
- Organic demo conversion rate: 0.47%
March 2025: building money pages and matching intent
March was about creating pages that deserve to rank nationwide. We built pages based on what buyers actually type, not what the company wanted to say.
Work completed:
- 8 new use case pages built with clear outcomes and FAQs
- Pricing page content refresh for better clarity and trust
- Comparison page framework launched (competitor alternatives)
- On page improvements: titles, headers, schema on key pages
- First outreach wave: partner and integration mentions
Results:
- Organic sessions: 10,800
- Non branded clicks: 2,720
- Top 3 keywords: 25
- Top 10 keywords: 168
- Organic demos: 58
- Organic demo conversion rate: 0.54%
April 2025: content clusters that support nationwide rankings
Once core pages were in place, we built supporting content that strengthens topical authority. This is where rankings start compounding.
Work completed:
- 10 supporting articles connected to 3 main topic clusters
- Internal links added sitewide to push authority to product pages
- Better page templates: consistent proof sections and FAQs
- 5 new integration landing pages (high intent traffic)
- Second outreach wave: niche SaaS publications and business blogs
Results:
- Organic sessions: 12,900
- Non branded clicks: 3,460
- Top 3 keywords: 34
- Top 10 keywords: 215
- Organic demos: 76
- Organic demo conversion rate: 0.59%
May 2025: pushing into competitive national terms
This month we targeted harder keywords, the ones that typically sit on page 2 for months. We combined on page upgrades with authority signals.
Work completed:
- 6 competitor comparison pages published
- 4 high intent “best software for” pages created carefully (no fluff)
- Schema expansion: Product, FAQ, Review where appropriate
- Content refresh on older blog posts that had links but low conversion
- 9 quality link placements and partner mentions
Results:
- Organic sessions: 15,700
- Non branded clicks: 4,310
- Top 3 keywords: 47
- Top 10 keywords: 286
- Organic demos: 108
- Organic demo conversion rate: 0.69%
June 2025: conversion lift and sales aligned pages
June focused heavily on turning rankings into pipeline. We worked closely with sales notes and common objections.
Work completed:
- Landing page rewrite based on call transcripts and objections
- Stronger proof blocks: mini case stories, quantified outcomes
- “Security and compliance” page created to reduce enterprise friction
- Demo form redesign with better routing and faster follow up
- 3 product led pages: templates, calculators, and checklists
Results:
- Organic sessions: 18,600
- Non branded clicks: 5,420
- Top 3 keywords: 63
- Top 10 keywords: 352
- Organic demos: 141
- Organic demo conversion rate: 0.76%
July 2025: authority month with real links that stick
Rankings were rising, but nationwide stability needs authority that competitors respect. July was heavy on digital PR style link building and ecosystem growth.
Work completed:
- 2 data led resources published (shareable and linkable)
- 12 outreach wins: SaaS roundups, partner pages, resource lists
- Improved E E A T signals: author pages, about page, clearer proof
- Refresh of 15 key pages based on Search Console query data
- Expanded integration pages with real setup steps and screenshots
Results:
- Organic sessions: 22,400
- Non branded clicks: 6,980
- Top 3 keywords: 81
- Top 10 keywords: 431
- Organic demos: 186
- Organic demo conversion rate: 0.83%
August 2025: scaling across use cases without thin content
This is where many SaaS sites mess up. They publish too many near duplicate pages and lose trust. We scaled carefully with real differentiation.
Work completed:
- 8 use case pages expanded with unique workflows and outcomes
- 6 industry pages built only where the product truly fit
- Internal linking upgrade: hub pages that organize clusters
- Content pruning: removed or merged 20 low value pages
- Continued link growth: 10 placements focused on relevance
Results:
- Organic sessions: 27,900
- Non branded clicks: 8,950
- Top 3 keywords: 103
- Top 10 keywords: 547
- Organic demos: 247
- Organic demo conversion rate: 0.89%
September 2025: nationwide rankings become consistent
By September, the site was no longer spiking. It was holding positions and gaining new ones weekly, including tough national terms.
Work completed:
- Refresh of competitor pages based on live SERP changes
- New “alternatives” content with honest pros and cons
- 4 feature pages rebuilt for clarity and speed
- More proof: 6 short customer stories formatted for scanning
- Link growth: 11 new mentions from SaaS and business sites
Results:
- Organic sessions: 33,800
- Non branded clicks: 11,600
- Top 3 keywords: 131
- Top 10 keywords: 688
- Organic demos: 312
- Organic demo conversion rate: 0.92%
October 2025: strong finish and clear before vs after proof
October was about locking in the wins and making the system repeatable. We also aligned reporting so marketing and sales agreed on the impact.
Work completed:
- Content refresh sprint on top 25 landing pages
- CRO testing: CTA copy, hero messaging, proof placement
- New “implementation” page to reduce sales friction
- Final technical pass: crawl waste, canonicals, structured data validation
- Q4 content roadmap delivered with keyword targets and page briefs
Results:
- Organic sessions: 39,500
- Non branded clicks: 14,300
- Top 3 keywords: 168
- Top 10 keywords: 812
- Organic demos: 386
- Organic demo conversion rate: 0.98%
Before vs after proof:
This is the clearest comparison, using the baseline period versus the final month in the 9 month window.
Before (average per month from November 1, 2024 to January 31, 2025):
- Organic sessions: 8,400
- Non branded clicks: 2,050
- Top 3 keywords: 14
- Top 10 keywords: 126
- Organic demos: 38
- Demo conversion rate: 0.45%
After (October 2025 results):
- Organic sessions: 39,500
- Non branded clicks: 14,300
- Top 3 keywords: 168
- Top 10 keywords: 812
- Organic demos: 386
- Demo conversion rate: 0.98%
What that means in simple terms:
- Organic sessions grew by about 4.7x
- Non branded search clicks grew by about 7x
- Top 3 rankings grew by 12x
- Organic demo volume grew by about 10x
- Conversion rate more than doubled
What “nationwide rankings” looked like in practice:
We did not rely on one or two lucky keywords. The growth was spread across many commercial intent topics, which made the results stable.
Examples of ranking buckets we strengthened:
- Category terms: software platform keywords with buying intent
- Comparison terms: alternatives and competitor pages
- Integration terms: tool plus tool searches
- Use case terms: workflow and outcome based searches
- Trust terms: security, compliance, and enterprise readiness queries
This mix helped the brand rank across the USA because the site became a complete answer set, not a one page site.
Tools used:
We kept the tool stack practical and focused. Every tool had a clear job.
SEO and tracking:
- Google Search Console: indexing, queries, CTR, page performance
- GA4: conversions, attribution, landing page performance
- Looker Studio: monthly dashboards for leadership and sales
Research and audits:
- Ahrefs: keyword gaps, competitor research, link tracking
- Semrush: keyword tracking, SERP monitoring, content ideas
- Screaming Frog: site crawls, internal linking checks, technical issues
Content and conversion:
- Google Docs: briefs, review cycles, content updates
- Grammarly: clarity checks and cleanup
- Hotjar: scroll maps and recordings to spot drop offs
- HubSpot: lifecycle stages, lead source tracking, reporting alignment
- Calendly or native demo scheduler: friction reduction in booking
What made the results feel genuine:
A lot of SEO case studies only show traffic. We made sure the company saw impact in terms they cared about.
Things we did that kept it real:
- We reported on demo requests, not just rankings
- We focused on non branded growth, not brand name searches
- We improved conversion rate so the same traffic became more valuable
- We pruned low quality pages instead of bloating the site
- We used sales feedback to shape copy and page sections
Key takeaways you can apply:
If you want nationwide rankings for a B2B SaaS brand, the playbook is not complicated. The hard part is doing it consistently.
The repeatable actions:
- Start with product and use case pages built for real search intent
- Build topic clusters that support those pages
- Improve internal links so authority flows to money pages
- Earn relevant links through partners, data pages, and niche publications
- Keep refreshing based on Search Console queries every month
- Treat conversion as part of SEO, not a separate project
Closing summary:
From February 1, 2025 to October 31, 2025, this B2B SaaS brand worked with Goforaeo to build a nationwide SEO engine across the USA. The site moved from limited high intent visibility to a strong spread of Top 3 and Top 10 rankings, and organic demos became consistent month after month.