SEO Case Study: Increased Monthly Users from 1,000 to 4,500 in 8 Months for a B2B SaaS in New York
In March 2025, a New York based B2B SaaS partnered with Goforaeo to make their website a reliable source of steady, qualified users. They had a strong product and decent referrals, but search traffic was inconsistent and many pages were not built for real buyer intent.
This SEO Case Study covers March 1, 2025 to October 31, 2025, with clear monthly numbers, what we shipped each month, and what changed on the site that made the growth stick.
Client Overview: B2B SaaS Based in New York
The client is a B2B SaaS company in New York, New York, selling to operations and team leads at growing companies. Their platform helps teams streamline internal processes, reduce manual work, and improve reporting.
They serve customers across the US, but the brand has a strong New York footprint which helped with trust, branded searches, and partnerships.
Audience and buying intent we focused on
- Operations managers looking to replace spreadsheets
- Team leads comparing tools and pricing
- Founders searching for simple workflow solutions
- RevOps and IT teams checking integrations and security
Content themes that matched their product
- Workflow automation
- Process documentation
- Reporting and dashboards
- Integrations with common business tools
- Implementation, onboarding, and best practices
Where We Started: What the Site Looked Like in Early 2025
Before writing new content, we spent the first part of March 2025 reviewing the site structure, search visibility, and conversions. The site had good messaging, but the SEO foundation was weak and the content was not connected.
We also noticed that blog traffic was not moving users into product pages, so growth stayed flat.
Baseline metrics: February 2025
- Monthly users: 1,000
- Organic users: 620
- Organic sign ups: 18 per month
- Demo and trial intent actions (combined): 34 per month
- Keywords in top 10 positions: 52
- Pages bringing 80% of organic traffic: 7
What was limiting growth
- Too many pages targeted similar topics, causing keyword overlap
- Several important pages were not indexed correctly or had thin content
- Internal linking was random, so Google and users could not find key pages
- Titles and descriptions were not written for clicks, even when rankings improved
- High intent pages were missing: comparisons, integrations, and use cases
What We Focused On: A Simple Growth Direction
We did not chase every keyword. We picked a few strong themes tied to how people buy B2B software, then built a system around them.
The direction was clear: improve technical health, create a topic structure that Google can understand, publish pages that match buyer intent, and remove friction in the sign up path.
Strategy Used by Goforaeo: The Exact Plan We Followed
This project worked because the strategy was easy to repeat each month. We kept the plan tight and avoided random content that looks good but does not convert.
Step 1: Technical cleanup and index control
- Remove or fix thin pages that confuse Google
- Improve crawl paths so important pages are found faster
- Fix duplicate metadata and missing canonical signals
- Improve Core Web Vitals on templates that drive most traffic
Step 2: Topic clusters built around real search intent
- Map keywords into groups that match product features and buyer questions
- Build hub pages as the main authority pages
- Add supporting posts that answer specific questions and link back
- Refresh older content to match what ranks in 2025
Step 3: High intent pages that bring users ready to act
- Alternatives and comparison pages for decision stage searches
- Integration pages for tool based intent
- Use case pages by team type and problem
- Short template pages and checklists that attract links and shares
Step 4: Conversion improvements that turn visits into users
- Stronger calls to action inside content, not only in the header
- Simple sign up flow with fewer steps and clearer value
- Better trust signals: proof points, customer quotes, security notes
- Clean tracking so we could see what actually caused growth
Tools Used: How We Researched, Built, and Measured
We used tools to speed up decisions, not to create busy work. Every tool had a clear purpose and was used consistently throughout March to October 2025.
Tracking and measurement tools
- Google Analytics 4: user growth, landing page performance, conversion events
- Google Search Console: clicks, impressions, queries, indexing, and page trends
- Looker Studio: monthly reports shared with the leadership team
SEO research and auditing tools
- Ahrefs: keyword research, competitor gaps, link opportunities
- Screaming Frog: site crawls, internal links, indexation review
- PageSpeed Insights and Lighthouse: performance issues and Core Web Vitals checks
Content and behavior tools
- Hotjar and Microsoft Clarity: scroll depth, session recordings, drop off points
- Google Sheets: content calendar, keyword mapping, monthly execution tracking
Execution Timeline with Monthly Data: March 2025 to October 2025
Below is the month by month view with the exact number of users and the specific work completed. Each month includes what we shipped and what moved in the numbers.
March 2025: Foundation, cleanup, and quick wins
March was about clearing blockers and creating a clean base for content growth. We also fixed a few conversion leaks early so new traffic had a chance to turn into sign ups.
What we did in March 2025:
- Full technical audit and crawl
- Fixed indexation issues for key product pages
- Removed 26 thin pages from indexing and consolidated 4 overlapping posts
- Updated titles and meta descriptions on 15 pages for better click through
- Added internal links from top traffic posts to product and sign up pages
March 2025 results:
- Monthly users: 1,150
- Organic users: 720
- Organic sign ups: 21
- Demo and trial intent actions: 41
April 2025: Keyword map and first topic cluster launch
April was the first content build month. We did not post a lot, but every page was connected and built to match intent.
What we did in April 2025:
- Keyword map created for 5 clusters tied to product value
- Published 1 hub page and 4 supporting posts
- Refreshed 5 older articles to match current search intent
- Added a simple internal linking rule: every new post links to 2 product pages and 2 related posts
April 2025 results:
- Monthly users: 1,450
- Organic users: 910
- Organic sign ups: 26
- Demo and trial intent actions: 52
May 2025: Decision pages and clearer positioning
May focused on pages that users read when they are close to choosing a tool. These pages often convert better than general blogs.
What we did in May 2025:
- Published 2 comparison pages and 1 alternatives page
- Built 3 integration pages based on customer stack and competitor gaps
- Improved headings and copy on the main sign up page for clarity
- Added proof blocks near calls to action: short quotes, logos, and outcomes
May 2025 results:
- Monthly users: 1,900
- Organic users: 1,180
- Organic sign ups: 33
- Demo and trial intent actions: 67
June 2025: Conversion lift and better internal paths
By June, traffic was rising, but we wanted a higher percent of visitors to take action. We used behavior tools and fixed the biggest friction points.
What we did in June 2025:
- Reviewed session recordings and identified top drop off sections
- Simplified the sign up flow and reduced steps from 4 to 3
- Added in content calls to action after the first key section on top posts
- Improved page speed on the blog template and the sign up page template
June 2025 results:
- Monthly users: 2,350
- Organic users: 1,520
- Organic sign ups: 41
- Demo and trial intent actions: 82
July 2025: Scaling content that already showed traction
In July we doubled down on what worked. Instead of starting new topics, we expanded the clusters that were already ranking and bringing engaged visitors.
What we did in July 2025:
- Published 6 supporting posts across 2 clusters
- Updated internal links on 20 older posts to point to new hub pages
- Built 2 use case pages targeting team needs and common pains
- Improved metadata on pages ranking between positions 4 and 12 to lift clicks
July 2025 results:
- Monthly users: 2,950
- Organic users: 1,980
- Organic sign ups: 52
- Demo and trial intent actions: 101
August 2025: Stronger authority and smarter link building
August was about trust. In B2B SaaS, buyers look for proof and Google looks for authority signals. We built both with content upgrades and relevant links.
What we did in August 2025:
- Published 2 hub pages and 5 supporting posts
- Added deeper sections to the top 5 pages: examples, steps, and FAQs
- Earned 10 new referring domains through partner mentions and guest posts
- Built 4 integration pages driven by Search Console query trends
August 2025 results:
- Monthly users: 3,450
- Organic users: 2,420
- Organic sign ups: 61
- Demo and trial intent actions: 118
September 2025: Refresh, consolidate, and protect rankings
September was a cleanup and improvement month. We refreshed content that was close to top positions and removed overlap that was splitting rankings.
What we did in September 2025:
- Refreshed 9 posts ranking in positions 6 to 15
- Consolidated 3 similar posts into 1 stronger page to reduce cannibalization
- Improved internal links so every cluster had a clean hub structure
- Added new screenshots and short product notes on high intent pages
September 2025 results:
- Monthly users: 4,050
- Organic users: 2,980
- Organic sign ups: 71
- Demo and trial intent actions: 136
October 2025: Consistent wins and stable growth
October was about stability. The site had momentum and we focused on keeping the system running: publish, link, refresh, and improve conversion paths.
What we did in October 2025:
- Published 5 new pages focused on integrations and use cases
- Updated 12 titles and descriptions to match higher click intent wording
- Improved the sign up page trust section with security notes and short FAQ
- Continued outreach and earned 7 additional relevant referring domains
October 2025 results:
- Monthly users: 4,500
- Organic users: 3,420
- Organic sign ups: 83
- Demo and trial intent actions: 154
Before vs After Proof: The Clear Change in 8 Months
By the end of October 2025, growth was visible in users, sign ups, and high intent actions. This was not a one month spike. It was steady monthly improvement tied to specific work shipped.
User growth: February 2025 vs October 2025
- Monthly users: 1,000 to 4,500
- Net increase: 3,500 more users per month
- Growth multiple: 4.5X
Organic growth: February 2025 vs October 2025
- Organic users: 620 to 3,420
- Organic sign ups: 18 to 83
- Demo and trial intent actions: 34 to 154
What changed in the type of traffic
- More users landed on comparison, alternatives, and integration pages
- More users visited product pages after reading content, because internal links were planned
- The sign up flow had fewer exits, thanks to simpler steps and clearer messaging
Why This Worked: The Real Logic Behind the Growth
This result came from a few basic ideas done consistently. Nothing here is magic. It is clean execution, month after month.
We did not treat SEO as only blogging
Many SaaS sites publish content, but they do not build the pages that convert. We focused on:
- High intent pages that match buying searches
- Clusters that build authority and push rankings upward
- Internal linking that guides users to product pages
When the site started ranking, it also started converting.
We built structure first, then scale
If you scale content on a messy site, growth stays slow. We started with:
- index cleanup
- internal linking rules
- hubs and supporting pages
- conversion improvements
Once the foundation was solid, content velocity worked much better.
We improved clicks and conversions, not just rankings
Rankings help, but clicks and sign ups matter more. We improved:
- titles and descriptions so more people clicked
- on page structure so people stayed and scrolled
- calls to action so users knew the next step
- trust elements so they felt safe signing up
Key Takeaways for B2B SaaS Teams
If you want similar results, these lessons are the most useful. They are simple, but they must be applied with consistency.
Actions that gave the biggest impact
- Build keyword clusters tied to product value and buyer intent
- Publish comparison, alternatives, integrations, and use case pages
- Refresh content monthly instead of only posting new pages
- Use internal links like a map, not like decoration
- Track sign ups and intent actions properly so you improve the right pages
What a realistic 8 month path looks like
- Months 1 and 2: technical fixes, mapping, early content, small conversion lifts
- Months 3 to 5: clusters gain traction, high intent pages start ranking
- Months 6 to 8: consistent compounding as more pages enter top positions
Closing Note: New York SaaS Growth with a Repeatable System
This project worked because the site became easier to understand for both Google and humans. In eight months, the client moved from 1,000 monthly users in February 2025 to 4,500 monthly users in October 2025, supported by better structure, stronger pages, and cleaner conversion paths.
If you want your SaaS website to bring steady users month after month, the best approach is a simple one: fix the foundation, publish around real intent, build authority with clusters, and remove friction from the sign up journey.