SEO Case Study: Increased Organic Traffic by 230% in 10 Months for a B2B Compliance Consultancy in Denver
This SEO Case Study explains the exact work we executed from February 3, 2025 to November 30, 2025 for a B2B compliance consultancy in Denver, Colorado. The company partnered with Goforaeo in early February 2025 when they realized referrals were strong, but organic search was not consistently bringing in qualified inbound leads.
In 10 months, we turned their website into a real lead channel by rebuilding service pages, fixing technical gaps, and publishing content that matched how compliance buyers search. Organic traffic increased by 230%, and consultation requests became predictable instead of random.
Quick context: client and market
This consultancy helps businesses with compliance programs like SOC 2 readiness, ISO 27001 support, HIPAA advisory, risk assessments, policy creation, vendor reviews, and ongoing compliance maintenance.
Their buyers are usually founders, CISOs, IT managers, compliance leads, and operations leaders. These people search carefully, compare providers, and ask a lot of questions before they book a call.
What we tracked (so the results stay honest):
We kept tracking simple and consistent for the full timeframe.
- Organic traffic: organic sessions in Google Analytics 4
- Visibility: impressions, clicks, and query trends in Google Search Console
- Leads: consultation form submissions and booked calls tracked via GA4 events and CRM checks
Baseline vs final results: proof with numbers
We used February 2025 as the baseline month because that is when tracking was cleaned up and work started. We used November 2025 as the comparison month because it is the last full month in the 10 month window.
February 2025 (baseline):
- Organic sessions: 3,200
- Search impressions: 48,600
- Search clicks: 1,020
- Average position (site wide): 34.1
- Keywords in top 10: 28
- Consultation requests from organic: 7
- Organic lead conversion rate: 0.45%
November 2025 (after 10 months):
- Organic sessions: 10,560
- Search impressions: 162,900
- Search clicks: 3,540
- Average position (site wide): 18.7
- Keywords in top 10: 96
- Consultation requests from organic: 28
- Organic lead conversion rate: 0.92%
What changed (plain math):
- Organic sessions grew from 3,200 to 10,560, that is 230% growth
- Search clicks grew from 1,020 to 3,540, about 3.47X
- Organic consultation requests grew from 7 to 28, that is 4X
- Conversion rate improved from 0.45% to 0.92%, about 2X
What was broken before we started
The client had real expertise, but the website did not show it clearly to Google or to buyers. The site felt like a brochure, not a strong answer to specific compliance searches.
Here is what we found in the first audit in early February 2025:
- Service pages were too short and too generic
- Several pages overlapped and competed with each other
- Blog posts were not connected to service pages, so they did not drive leads
- Internal linking was weak, so authority did not reach money pages
- Trust signals were missing near contact points
- Technical basics needed cleanup: index bloat, duplicate metadata, and slow templates
Our approach: how we built momentum without guessing
We ran the project like a system, not a one time content push. Every month had a clear set of outputs and a clear reason behind it.
Our work was built on four simple pillars:
- Fix crawl and index problems so growth can compound
- Rebuild service pages so they match buyer intent
- Publish clusters that support services and capture research traffic
- Improve conversion paths so more visitors become booked calls
Why this approach fits compliance consulting:
Compliance buyers need clarity and trust. If the site does not explain the process, deliverables, timelines, and proof, they leave and keep searching.
So we focused on content that answers real questions, plus pages that make it easy to take the next step.
Monthly execution: exact work completed and monthly progress
Below is the month by month timeline from February 2025 to November 2025. Each month includes what we shipped and what moved in the numbers.
February 2025: audit, tracking cleanup, and service mapping
We started by cleaning up measurement and building a clear keyword and page map. This prevents wasted content and keeps reporting accurate.
Work we completed:
- Technical crawl audit and index review
- GA4 event setup for consultation forms and key clicks
- Keyword mapping for every core service and sub service
- Internal linking plan for service pages and blog clusters
- Metadata fixes for top pages by impressions
Monthly numbers:
- Organic sessions: 3,200
- Search clicks: 1,020
- Consultation requests from organic: 7
March 2025: rewriting core service pages for intent
This month was about the pages that should bring leads. We rebuilt them to match how people actually search.
Work we completed:
- Expanded 4 core service pages: SOC 2, ISO 27001, HIPAA, risk assessment
- Added sections buyers care about: timeline, process, deliverables, who it is for
- Added short FAQs based on sales questions
- Improved internal links from services to contact pages and proof pages
Monthly numbers:
- Organic sessions: 3,620
- Search clicks: 1,140
- Consultation requests from organic: 9
April 2025: first content cluster plus internal linking system
Now that service pages were stronger, we added content that supports them. We did not publish random posts. We published clusters.
Work we completed:
- Published 5 support articles tied to SOC 2 and ISO readiness searches
- Created one hub page linking the cluster together
- Updated internal links on older posts to point to core services
- Removed or merged duplicate pages that were fighting each other
Monthly numbers:
- Organic sessions: 4,180
- Search clicks: 1,310
- Consultation requests from organic: 10
May 2025: trust building and proof upgrades
This month focused on credibility. Compliance is a trust first service, so proof and clarity matter as much as rankings.
Work we completed:
- Built a SEO Case Study template and published 2 client story pages
- Added “who we help” sections by industry on key services
- Added author and review signals to improve expertise trust
- Improved contact page copy so it explains what happens after submission
Monthly numbers:
- Organic sessions: 5,050
- Search clicks: 1,580
- Consultation requests from organic: 12
June 2025: technical cleanup that unlocked faster indexing
This month was about removing friction. Better technical SEO made it easier for Google to crawl and rank the right pages.
Work we completed:
- Reduced index bloat by noindexing thin utility pages
- Fixed redirects and canonical issues that created duplication
- Improved page speed on key templates by reducing script load
- Improved sitemap and robots rules so Google focused on money pages
- Added structured data where it helped clarity: Organization, LocalBusiness, FAQ
Monthly numbers:
- Organic sessions: 6,020
- Search clicks: 1,930
- Consultation requests from organic: 15
July 2025: scaled content output with strict quality
This is where growth started to feel steady. We increased publishing, but every page followed a repeatable checklist.
Work we completed:
- Published 6 new pages focused on high intent questions: cost, timeline, readiness
- Refreshed 8 older posts to improve clarity, headers, and CTAs
- Built an editorial checklist for on page SEO and internal linking
- Started outreach to security communities and Denver business groups
- Earned 4 new referring domains from relevant sites and partner mentions
Monthly numbers:
- Organic sessions: 7,080
- Search clicks: 2,240
- Consultation requests from organic: 18
August 2025: comparison and decision support content
Many compliance buyers search for “best option” style queries before they contact a provider. We built content that supports those decisions.
Work we completed:
- Published 4 decision pages: comparisons, “what to choose” guides, checklists
- Built a SOC 2 readiness checklist page that attracted backlinks naturally
- Expanded internal linking so the top traffic posts pushed authority to services
- Improved navigation labels to match common search language
Monthly numbers:
- Organic sessions: 7,920
- Search clicks: 2,520
- Consultation requests from organic: 20
September 2025: Denver credibility plus national demand
We strengthened local relevance without turning the site into low quality location spam. The goal was trust, not keyword stuffing.
Work we completed:
- Improved local credibility elements across the site: address, service area, about copy
- Added Denver mentions naturally where it made sense
- Built 2 location aware service pages carefully, with real value and unique copy
- Published 4 new posts targeting regulated industries and vendor risk topics
- Earned 5 new referring domains from niche business and security sites
Monthly numbers:
- Organic sessions: 8,650
- Search clicks: 2,840
- Consultation requests from organic: 22
October 2025: conversion improvements on high traffic pages
Traffic was rising, so we worked on turning more visits into calls. These changes made the site easier to say yes to.
Work we completed:
- Updated 6 high traffic pages with clearer CTAs and simple trust blocks
- Added “what you get in the first call” section to reduce hesitation
- Simplified form fields and improved confirmation messaging
- Built stronger internal paths from blog posts to service pages
Monthly numbers:
- Organic sessions: 9,470
- Search clicks: 3,120
- Consultation requests from organic: 25
November 2025: consolidation, pruning, and scaling winners
The final month was about focus. We kept what was working, improved winners, and removed pages that were not helping.
Work we completed:
- Refreshed top 10 pages by impressions to lift CTR and ranking stability
- Pruned 7 low value pages that were not earning impressions
- Expanded 3 core service pages with stronger deliverables and scope sections
- Built the next quarter SEO roadmap based on ranking gaps and lead data
- Earned 4 additional referring domains from relevant mentions and outreach
Monthly numbers:
- Organic sessions: 10,560
- Search clicks: 3,540
- Consultation requests from organic: 28
What we delivered in 10 months: clear outputs
This is what made the growth repeatable. It was not one lucky page.
Deliverables shipped:
- Service pages rewritten or expanded: 9
- New content pages published: 25
- Old posts refreshed and improved: 26
- Case studies published: 2
- New hub pages and resource pages: 6
- Referring domains gained: 18
- Technical fixes shipped: 30 plus improvements
Why this worked: the simple strategy explanation
This result came from stacking the right actions in the right order. Here are the biggest levers that drove the 230% traffic growth.
1) We made service pages match real searches
Before: service pages were short and vague.
After: each core service page clearly covered process, timeline, deliverables, and the exact problem it solves.
This improved rankings and leads because buyers found pages that finally matched their intent.
2) We built content clusters instead of random blogs
Before: blog posts were isolated.
After: every cluster had one main service page or hub, plus support pages that link back to it.
This helped Google see strong topical depth, and it helped buyers move from research to contact.
3) We used internal links like a system
Before: authority was scattered.
After: every new page linked to a main service and related support pages using natural anchors.
This is one reason service pages improved even before link building became consistent.
4) We added trust where buyers need it most
Before: proof was missing near CTAs.
After: we added clear proof, simple language, and “what happens next” sections.
Compliance buyers want to know they are in safe hands. These updates helped conversion rate almost double.
5) We cleaned technical issues that were quietly holding back growth
Before: crawl waste, duplication, and slow templates.
After: better indexing focus, cleaner canonicals, better speed, and clearer sitemaps.
This made the site easier for Google to crawl and rank, and it made every content update work harder.
Tools we used
We kept the stack practical and easy for the client team to understand.
- Google Analytics 4: sessions, conversion tracking, landing page checks
- Google Search Console: impressions, clicks, CTR improvements, indexing checks
- Screaming Frog: technical audits, metadata fixes, internal link analysis
- Ahrefs: keyword gaps, link tracking, competitor research
- Semrush: rank monitoring and SERP review
- Google Tag Manager: event setup and cleanup
- Looker Studio: monthly reporting dashboard
- PageSpeed Insights and Lighthouse: speed and Core Web Vitals checks
- Google Sheets: content calendar, publishing tracker, update logs
Key takeaways for similar B2B consultancies
If you are a service business, especially in compliance or security, these lessons apply almost everywhere.
- Build service pages around buyer intent, not internal terms
- Use clusters so content supports services and drives leads
- Refresh old content every month, it often wins faster than new content
- Put trust and clarity near CTAs, not only on the about page
- Keep tracking clean, or you will optimize based on wrong signals
- Fix technical issues early, so growth compounds instead of stalling
Closing note
From February 3, 2025 to November 30, 2025, this Denver based B2B compliance consultancy and Goforaeo built an SEO system that started producing steady inbound demand. Organic traffic grew by 230%, but the bigger change was consistency: more of the right people found the site, trusted it, and booked consultation calls.