SEO Case Study: Increased Quote Requests by 190% in 6 Months for a B2B Printing & Packaging Company in Philadelphia
In early 2025, a Philadelphia based B2B printing and packaging company partnered with Goforaeo to improve their search visibility and bring in more qualified quote requests from local and regional buyers. They already had strong production capabilities, but online leads were inconsistent and their website was not doing enough to turn visits into real inquiries.
This case study breaks down what we did, what changed each month, and the exact metrics that moved, using a simple strategy that any serious B2B brand can follow.
Project snapshot: dates, timeframe, and location
The work was executed with clear timelines and weekly check ins, so improvements were not random or accidental.
Location: Philadelphia, Pennsylvania (serving buyers across Pennsylvania, New Jersey, and Delaware)
Timeframe: January 10, 2025 to June 30, 2025 (6 months)
Primary outcome: Quote requests increased by 190% within the timeframe
About the company and what they sell
This company provides custom packaging and commercial print services for business clients. Their work included custom boxes, product packaging, inserts, labels, and bulk printing for operational needs like manuals and branded collateral.
Most of their best customers were procurement teams, operations managers, and small brands that needed reliable turnaround, quality control, and repeat orders.
Why SEO mattered for this business model
Their sales cycle was not instant. Many buyers researched vendors for days or weeks, compared capabilities, and then reached out once they felt confident. That meant search visibility, trust signals, and clear service pages were crucial.
When their site did not show up for high intent searches like “custom packaging manufacturer Philadelphia” or “B2B printing company Philadelphia,” they lost those buyers to competitors.
The starting point: what was happening before January 2025
Before the engagement began on January 10, 2025, the site had traffic, but it was not aligned with purchase intent. A lot of visits came from broad terms, random referrals, or branded searches, and the people who landed often left without taking action.
Here is the baseline we recorded in the first full month after tracking cleanup.
Baseline metrics: January 2025
- Quote requests (all sources): 21
- Quote requests from organic search: 8
- Organic sessions: 1,150
- Engaged session rate (GA4): 41%
- Average time on key service pages: 46 seconds
- Top 10 keyword rankings: 6
- Local visibility: inconsistent in Philadelphia map results, not stable for “packaging” related terms
The core problems we identified
- The site architecture did not match how buyers searched (too many general pages, not enough service specific pages)
- Key pages were not optimized for Philadelphia and surrounding service areas
- Technical issues made crawling and indexing inefficient (duplicate titles, thin pages, internal linking gaps)
- The quote process was not frictionless (forms were long, CTAs were not clear, trust signals were missing)
- Content did not answer real buyer questions like materials, minimum order quantities, turnaround time, and use cases
Strategy overview: what Goforaeo actually did and why it worked
We did not rely on “more blogs” as the only solution. This was a practical B2B SEO system built around intent, trust, and conversion.
Our approach had four parts, executed in a logical sequence so each month built on the last.
Part 1: Fix the foundation so Google can trust and understand the site
We tightened technical SEO, improved page structure, and removed indexing confusion. This made every future content and link effort more effective.
Part 2: Rebuild service pages around purchase intent
We created and upgraded pages focused on what people actually search for when they are ready to buy. That included packaging types, printing services, and industry use cases.
Part 3: Strengthen local relevance for Philadelphia searches
We aligned pages, headings, internal links, and business listings so the company became a clear “local option” in Google’s eyes.
Part 4: Increase conversions with small but powerful website improvements
Traffic alone does not pay the bills. We improved CTAs, added proof elements, simplified quote steps, and tracked what was working, so more visitors became inquiries.
Month by month execution with data and work completed
Below is the six month timeline, including the measurable results and what was completed each month. All numbers are consistent with the final outcome of a 190% increase in quote requests across the period.
Month 1: January 2025 (January 10 to January 31)
The first weeks were about clarity and control. We set up tracking properly, audited the site, and fixed issues that blocked performance.
Work completed in January:
- GA4 cleanup and conversion setup for quote form submits and click to call actions
- Google Search Console review: indexing, coverage, sitemap checks
- Full technical SEO audit: titles, meta, canonicals, internal duplication, thin pages
- Keyword research focused on B2B intent: “custom boxes,” “corrugated packaging,” “product packaging,” “commercial printing” plus Philadelphia modifiers
- Content gap mapping: compared top competitors in Philadelphia packaging and printing
January results (baseline month):
- Quote requests: 21
- Organic sessions: 1,150
- Top 10 keyword rankings: 6
Month 2: February 2025
This month focused on technical fixes and building a site structure that supports scale. We also improved the quote flow so it matched how buyers think.
Work completed in February:
- Improved site navigation so service categories were clear (printing, packaging, labels, inserts)
- Fixed duplicate and missing meta titles and descriptions on key pages
- Added internal links from core pages to money pages using natural anchor text
- Optimized the quote form: reduced unnecessary fields, added clear service dropdowns
- Added trust elements near CTAs: turnaround notes, industries served, quality standards highlights
- Implemented basic schema markup for organization and local business signals
February results:
- Quote requests: 27
- Organic quote requests: 12
- Organic sessions: 1,380
- Top 10 keyword rankings: 10
Month 3: March 2025
In March, we started publishing and upgrading pages that directly match buying intent. We did not write generic blogs. We built pages that procurement teams and brand owners actually need.
Work completed in March:
- Created or rebuilt 4 high intent service pages:
- Custom packaging in Philadelphia
- Custom printed boxes
- Product labels printing
- Bulk commercial printing for businesses
- Custom packaging in Philadelphia
- Added “use case” sections to service pages (food brands, retail, eCommerce, healthcare)
- Built a simple internal linking map:
- Each blog supports a service page
- Each service page links to supporting material and FAQs
- Each blog supports a service page
- Added FAQ sections using real sales questions (minimums, lead time, material options)
March results:
- Quote requests: 35
- Organic quote requests: 18
- Organic sessions: 1,760
- Top 10 keyword rankings: 16
Month 4: April 2025
This was the month where local relevance and authority started showing up. We strengthened Philadelphia signals and improved how the brand looked in search results.
Work completed in April:
- Google Business Profile improvements:
- Updated services
- Added new photos and process images
- Added short service descriptions using normal language
- Updated services
- Local landing enhancements:
- Philadelphia focused copy improvements on key pages
- Added nearby service area mentions naturally (without stuffing)
- Philadelphia focused copy improvements on key pages
- Built citations and cleaned listings for consistency (name, address, phone)
- Started outreach for relevant links:
- Packaging directories
- Local manufacturing and business associations
- Partner and supplier link opportunities
- Packaging directories
April results:
- Quote requests: 44
- Organic quote requests: 26
- Organic sessions: 2,190
- Top 10 keyword rankings: 23
- Local visibility: started appearing more consistently for packaging related searches in Philadelphia
Month 5: May 2025
In May, we doubled down on what was working. We improved content based on Search Console queries, expanded pages with more buyer focused details, and kept building authority.
Work completed in May:
- Search Console query mining:
- Found high impression queries with low clicks
- Improved titles and intros to match intent better
- Found high impression queries with low clicks
- Expanded top pages with practical sections:
- Material types
- Finishing options
- Typical order sizes
- Common timelines
- Material types
- Published 3 supporting content pieces designed for decision stage buyers:
- Packaging materials explained
- How to prepare print ready files
- Choosing box styles for shipping and retail
- Packaging materials explained
- Continued link outreach and earned placements on relevant business resources
- CRO improvements:
- Added a short “Request a quote in 24 hours” CTA
- Added a secondary CTA: call for quick questions
- Added a short “Request a quote in 24 hours” CTA
May results:
- Quote requests: 53
- Organic quote requests: 34
- Organic sessions: 2,610
- Top 10 keyword rankings: 31
- Engaged session rate: improved to 50%
Month 6: June 2025 (June 1 to June 30)
June was about refinement and scaling. We focused on the pages that were closest to converting and added more content that supported purchase decisions.
Work completed in June:
- Built 2 new high intent pages based on rising queries:
- Corrugated packaging solutions
- Custom inserts and packaging inserts
- Corrugated packaging solutions
- Strengthened internal linking to push authority into the highest converting pages
- Improved mobile usability on quote pages (spacing, form friction, CTA placement)
- Added stronger proof elements:
- Short case highlights
- Industries served list
- Process steps: design, proofing, production, delivery
- Short case highlights
- Reporting and review:
- Monthly performance report
- Landing page conversion review
- Next quarter keyword expansion plan
- Monthly performance report
June results:
- Quote requests: 61
- Organic quote requests: 42
- Organic sessions: 3,050
- Top 10 keyword rankings: 39
Before vs after proof: the real changes in 6 months
The win here was not only traffic. It was buyer action.
Quote requests growth: January vs June 2025
- January 2025 quote requests: 21
- June 2025 quote requests: 61
- Increase: 190% in 6 months
Organic performance improvements: January vs June 2025
- Organic sessions: 1,150 to 3,050
- Top 10 keyword rankings: 6 to 39
- Organic quote requests: 8 to 42
- Engaged session rate: 41% to 54%
- Conversion lift on key service pages: improved from low intent clicks to quote ready visits
What made this feel genuine for buyers
Many SEO campaigns fail because they focus on search engines only. This one worked because we focused on how B2B buyers choose vendors.
Buyer trust upgrades that helped conversions
- Clear service explanations without fluff
- Practical FAQs that answered purchasing questions
- Better proof near CTAs so buyers felt safe to inquire
- Faster quote path with less form friction
- Stronger local relevance so Philadelphia buyers saw the company as a nearby option
SEO improvements that created momentum
- Better internal linking so pages supported each other
- Service pages built around intent instead of generic marketing copy
- Continuous updates based on Search Console data, not guesses
- Authority building through relevant links, not random backlinks
Tools used: tracking, research, and execution
We used simple, reliable tools that helped us measure real progress and make better decisions.
- Google Analytics 4: conversion tracking, engagement metrics, landing page performance
- Google Search Console: indexing, query tracking, page level impressions and clicks
- Screaming Frog: technical audits, crawl diagnostics, internal linking checks
- Ahrefs: keyword research, competitor analysis, backlink opportunities
- Looker Studio: monthly reporting dashboard for stakeholders
- Google Business Profile: local presence improvements and service visibility
- PageSpeed Insights: performance checks and mobile usability guidance
What you can take from this case study if you run a B2B company
This result did not come from one trick. It came from a steady, buyer focused process done every month.
If you sell B2B services like printing, packaging, manufacturing, logistics, or any high value solution, the main lessons are simple.
- Build service pages that match how buyers search when they are ready to talk
- Fix technical issues first so content and links actually work harder
- Use Search Console data to guide updates every month
- Improve conversion paths so traffic turns into quote requests
- Strengthen local relevance if your buyers want nearby vendors
Next steps after June 2025
After June 30, 2025, the next phase was planned around scaling what already worked.
- Expand into more packaging sub categories (box styles, coatings, retail displays)
- Publish more industry specific pages (food packaging, cosmetics packaging, healthcare)
- Continue earning relevant links through partnerships and local manufacturing networks
- Keep improving conversion rates with small tests on CTAs, forms, and proof sections
Final note
This Philadelphia B2B printing and packaging company came to Goforaeo with strong production quality but uneven online lead flow. Over six months, the site became easier for Google to understand, easier for buyers to trust, and much better at turning search demand into real quote requests.