SEO Case Study: Tripled Quote Requests in 6 Months for a B2B Commercial Pest Control Company in Tampa

In February 2025, a B2B commercial pest control company in Tampa, Florida partnered with Goforaeo because their website was not producing consistent commercial quote requests from organic search. They had strong service quality and solid retention, but Google visibility and lead flow were not stable.

This SEO Case Study covers the work completed from February 10, 2025 to July 31, 2025, with monthly actions, tracked numbers, and a clear before vs after comparison based on real SEO signals.

Quick overview:

This was not a one time jump or a lucky spike. The growth came from improving how Google understood the business, improving local trust signals, and making pages better for real commercial decision makers.

By the end of the 6 month window, quote requests rose from 24 per month to 76 per month, with stronger rankings and better conversion from the traffic they were already getting.

Timeframe and location:

• Start date: February 10, 2025
  
• End date: July 31, 2025
  
• Location: Tampa, Florida
  
• Industry: B2B commercial pest control
  

Client background:

The client provides commercial pest control services for businesses that need repeat prevention, fast response, and compliance friendly documentation. Most of their revenue comes from ongoing contracts, so lead quality matters more than raw traffic.

They serve Tampa and nearby business areas, with common client types including restaurants, warehouses, offices, and property management groups.

Typical commercial services:

• Recurring pest prevention programs for businesses
  
• Restaurant pest control with audit ready reporting
  
• Rodent control for commercial buildings and warehouses
  
• Cockroach and fly control for food related sites
  
• Emergency response for infestations and urgent complaints
  

What was holding them back online:

They were present in search, but they were not winning the high intent commercial searches consistently. Pages were too general, and local SEO signals were not strong enough to compete in a crowded market.

Main issues we documented early:

• Service pages mixed residential and commercial intent
  
• Important pages were thin, with little proof or process detail
  
• Internal linking did not support priority money pages
  
• Google Business Profile was not fully built for commercial searches
  
• Tracking was incomplete, so lead source and quality were unclear
  

Starting point and baseline numbers:

Before we changed anything, we locked the baseline so progress could be proven properly. We used Google Search Console and GA4, then added call tracking so the numbers were clean.

Baseline capture window: February 10, 2025 to February 16, 2025.

What we counted as a quote request:

We tracked only real inquiries from businesses that matched their service model. This helped keep reporting honest and useful.

Included in quote requests:

• Website quote form submissions
  
• Click to call actions from organic visitors
  
• Tracked calls from Google organic search
  
• Google Business Profile calls and website clicks
  

Not included:

• Spam calls
  
• Job seekers
  
• Vendor pitches
  
• Residential only requests that did not match their focus
  

Baseline performance in February 2025:

These are the starting numbers before the main SEO changes took effect.

• Quote requests per month (organic + GBP combined): 24
  
  • Website quote forms: 9
    
  • Calls from organic + GBP: 15
    
• Organic sessions per month (GA4): 780
  
• Search Console clicks per month: 410
  
• Search Console impressions per month: 18,600
  
• Average CTR on priority pages: 2.2 percent
  

Baseline keyword positions we tracked closely:

• “commercial pest control tampa”: position 18
  
• “restaurant pest control tampa”: position 22
  
• “warehouse pest control tampa”: position 27
  
• “commercial rodent control tampa”: position 24
  

Site and local gaps we found:

We did a crawl and reviewed page intent, copy quality, and technical health. The biggest problem was not one technical error, it was a stack of small issues that made the site look weaker than competitors.

Key gaps:

• Duplicate or weak title tags on core pages
  
• Missing commercial proof elements like process, reporting, industries served
  
• Slow mobile performance on service templates and contact flow
  
• Not enough Tampa context in the right places
  
• GBP categories and services not aligned with commercial intent
  

Strategy used:

We used a simple strategy that fits local B2B services. We focused on improving commercial intent pages first, then improved local visibility, then built authority and trust signals that competitors could not easily copy.

The approach had four parts running together so results could compound month to month.

Part 1: Foundation fixes so Google can crawl and trust the site:

We cleaned index problems, improved page speed, fixed metadata, and tightened internal linking. This helped Google understand which pages mattered most.

Part 2: Commercial service pages rebuilt around buyer intent:

Commercial buyers want clarity, proof, and a process they can trust. We rebuilt pages to answer real decision maker questions, not just list services.

We added content elements that matter for B2B:

• Industries served and common facility types
  
• What is included in a recurring plan
  
• Reporting and documentation details
  
• Response timelines and service steps
  
• Clear quote request options for busy managers
  

Part 3: Local SEO and map signals strengthened:

For pest control, local visibility drives calls. We improved GBP, cleaned citations, and built a steady review process so local trust improved month after month.

Part 4: Conversion improvements so more visitors became leads:

A ranking boost is wasted if the page does not convert. We reduced friction, made trust more visible, and improved mobile call actions.

Conversion improvements included:

• Shorter forms
  
• Better call to action placement
  
• Stronger trust blocks near quote sections
  
• Cleaner mobile layout for click to call
  

Month by month work and results:

Below is the full breakdown from February 2025 to July 2025, including actions completed and the tracked performance movement. Each month shows what we shipped and what changed.

February 2025: Audit, tracking, and quick on page wins

We started with clean tracking and fast fixes that remove obvious barriers. February was about setting the base so later content and authority work could perform better.

Work completed in February:

• Full technical audit and crawl, then prioritized fixes list
  
• GA4 conversion tracking setup:
  
  • Quote form submission event
    
  • Click to call tracking on mobile
    
• Call tracking setup for organic and GBP calls
  
• Search Console tracking segments for priority pages
  
• Metadata improvements on 12 pages:
  
  • Titles rewritten to reflect commercial intent
    
  • Descriptions improved for clearer clicks
    
• Internal links added: 18
  
  • From related pages into commercial services pages
    
• GBP updates:
  
  • Categories reviewed and adjusted
    
  • Services list rewritten using commercial language
    
  • Photos added: 10
    

February results:

• Quote requests: 24
  
• Organic sessions: 780
  
• Search Console clicks: 410
  
• “commercial pest control tampa”: position 18
  

March 2025: Service page rebuild for commercial intent

In March we upgraded the pages most likely to generate contracts. The focus was simple, make each core page better than the top competitors in clarity and trust.

Work completed in March:

• Rebuilt and expanded 5 commercial service pages:
  
  • Commercial pest control
    
  • Restaurant pest control
    
  • Commercial rodent control
    
  • Cockroach control for businesses
    
  • Facility pest prevention programs
    
• Added commercial proof and process blocks:
  
  • Step by step service process
    
  • What reports and documentation clients receive
    
  • FAQs based on real Search Console queries
    
• Published 2 supporting guides aimed at commercial decision makers
  
• Citation cleanup started:
  
  • Listings corrected: 25
    
• Review process setup:
  
  • Simple request script for account managers
    
  • Email and SMS template for happy clients
    

March results:

• Quote requests: 31
  
  • Website forms: 12
    
  • Calls: 19
    
• Organic sessions: 910
  
• Search Console clicks: 520
  
• Search Console impressions: 23,400
  
• “commercial pest control tampa”: position 14
  
• “restaurant pest control tampa”: position 19
  

April 2025: Local SEO push and stronger topical coverage

April focused on map visibility and broader commercial coverage. We also tightened pages that still mixed residential and commercial language.

Work completed in April:

• GBP improvements:
  
  • Weekly posts: 4
    
  • Photos added: 12
    
  • Business description and service list refined for commercial focus
    
  • Added more clear service area signals for Tampa
    
• Content expansion:
  
  • New commercial articles published: 3
    
  • Older pages refreshed for commercial clarity: 6
    
• Internal linking sprint:
  
  • Internal links added: 28
    
• Reviews:
  
  • New reviews gained: 7
    
  • More reviews included commercial wording and location mentions naturally
    
• Technical cleanup:
  
  • Redirect chains fixed on older URLs
    
  • Mobile speed improvements on service templates
    

April results:

• Quote requests: 40
  
  • Website forms: 16
    
  • Calls: 24
    
• Organic sessions: 1,140
  
• Search Console clicks: 690
  
• Search Console impressions: 31,800
  
• “commercial pest control tampa”: position 11
  
• “warehouse pest control tampa”: position 20
  

May 2025: Conversion upgrades and authority building

May was where lead growth accelerated. Rankings were improving, but the bigger win came from better conversion and stronger trust signals on pages that already had impressions.

Work completed in May:

• Conversion upgrades on key pages:
  
  • Quote form reduced from 9 fields to 6
    
  • Added trust blocks near forms:
    
    • Insurance note
      
    • Response timing
      
    • Certifications and compliance support
      
• New commercial landing pages published: 2
  
  • Pest control for property managers
    
  • Pest control for warehouses and distribution centers
    
• CTR improvements using Search Console:
  
  • Titles and descriptions updated on 8 pages
    
• Authority work:
  
  • Backlinks earned: 5
    
  • Additional niche listings added: 10
    
• Reviews:
  
  • New reviews gained: 9
    

May results:

• Quote requests: 54
  
  • Website forms: 22
    
  • Calls: 32
    
• Organic sessions: 1,520
  
• Search Console clicks: 910
  
• Search Console impressions: 42,600
  
• “commercial pest control tampa”: position 8
  
• “commercial rodent control tampa”: position 14
  

June 2025: Scaling winners and fixing pages stuck near Page 1

In June we focused on pages sitting close to Page 1 and improved them using real query data. We also strengthened internal linking so priority pages gained more support.

Work completed in June:

• Search Console driven page upgrades:
  
  • Pages improved using live queries: 7
    
  • Added missing sections people were searching for
    
  • Expanded FAQs with simple answers and clear next steps
    
• Content publishing:
  
  • Commercial guides published: 3
    
  • Each guide linked to 2 to 3 service pages
    
• Internal links added: 35
  
• Authority growth:
  
  • Backlinks earned: 4
    
  • Focus on local business sites and relevant industry resources
    
• Reviews:
  
  • New reviews gained: 8
    
• Technical:
  
  • Mobile performance fixes for Core Web Vitals on service templates
    

June results:

• Quote requests: 63
  
  • Website forms: 25
    
  • Calls: 38
    
• Organic sessions: 1,860
  
• Search Console clicks: 1,050
  
• Search Console impressions: 51,900
  
• “commercial pest control tampa”: position 5
  
• “restaurant pest control tampa”: position 11
  
• “commercial rodent control tampa”: position 10
  

July 2025: Stability, map momentum, and consistent lead flow

July was about making results stable and repeatable. We improved map engagement and tightened messaging so more leads were clearly commercial.

Work completed in July:

• GBP activity continued:
  
  • Weekly posts: 4
    
  • Photos added: 10
    
  • Built a stronger Q and A section for commercial questions
    
• Service page improvements:
  
  • Key pages updated: 5
    
  • Clearer service area sections with Tampa context
    
  • Better placement of quote blocks and click to call on mobile
    
• Authority and mentions:
  
  • Backlinks earned: 4
    
  • Brand mentions gained: 2
    
  • Converted 1 mention into a live link through outreach
    
• Reviews:
  
  • New reviews gained: 10
    
• Lead tracking and quality:
  
  • Thank you page tracking improved
    
  • Call reporting cleaned to filter spam and misroutes
    

July results:

• Quote requests: 76
  
  • Website forms: 31
    
  • Calls: 45
    
• Organic sessions: 2,210
  
• Search Console clicks: 1,180
  
• Search Console impressions: 62,400
  
• “commercial pest control tampa”: position 3
  
• “restaurant pest control tampa”: position 7 to 9 range
  
• Several industry pages started ranking for long tail searches like property manager pest control tampa
  

Before vs after proof:

These comparisons use the baseline month at the start and the final month at the end of the window. The numbers come from GA4, Search Console, GBP actions, and call tracking.

Timeframe compared:

• Before: February 2025
  
• After: July 2025
  

Quote requests growth:

• Quote requests per month:
  
  • Before: 24
    
  • After: 76
    
• Website quote forms:
  
  • Before: 9
    
  • After: 31
    
• Calls from organic and GBP:
  
  • Before: 15
    
  • After: 45
    

Organic visibility and traffic:

• Organic sessions per month:
  
  • Before: 780
    
  • After: 2,210
    
• Search Console clicks per month:
  
  • Before: 410
    
  • After: 1,180
    
• Search Console impressions per month:
  
  • Before: 18,600
    
  • After: 62,400
    
• Priority pages average CTR:
  
  • Before: 2.2 percent
    
  • After: 3.7 percent
    

Keyword movement:

• “commercial pest control tampa”:
  
  • Before: position 18
    
  • After: position 3
    
• “restaurant pest control tampa”:
  
  • Before: position 22
    
  • After: position 7 to 9 range
    
• “warehouse pest control tampa”:
  
  • Before: position 27
    
  • After: position 9 to 12 range
    
• “commercial rodent control tampa”:
  
  • Before: position 24
    
  • After: position 10
    

Why this strategy worked:

The results came from doing the right fundamentals in the right order. We did not chase random keywords, we built a clear commercial structure and supported it with local trust and authority.

Commercial intent alignment:

We stopped treating the website like a general pest control brochure. Pages were rewritten to speak to business buyers and the problems they have in real facilities.

What we added that helped rankings and leads:

• Clear process steps and service plans
  
• Compliance and reporting details
  
• Industry examples like restaurants and warehouses
  
• Simple FAQs that matched real searches
  
• Stronger quote prompts for busy managers
  

Local signals that improved map engagement:

Map results improve when Google trusts the business details and sees consistent activity. The GBP posts, photos, citations, and review flow built that trust over time.

Local actions that mattered most:

• Correct categories and service list
  
• Regular GBP posting and fresh photos
  
• Citation consistency across directories
  
• Steady review growth each month
  

Authority building that looked natural:

Links and mentions were built slowly and from relevant places. This helped compete with stronger brands without risking spam signals.

Authority sources included:

• Local Tampa business resources
  
• Commercial service directories that fit the niche
  
• Partner listings and vendor mentions where available
  
• Local publications that accept business features
  

Conversion upgrades that turned visibility into inquiries:

Tripling quote requests was not only rankings. Conversion changes made a major difference.

Small changes with big impact:

• Shorter quote form
  
• Better call to action placement
  
• Trust blocks near contact areas
  
• Improved mobile click to call experience
  

Tools used:

We used a practical stack focused on tracking, diagnostics, and real improvements. Every tool listed here supported either measurement or execution.

Tracking and reporting:

• Google Analytics 4: sessions, conversions, engagement
  
• Google Search Console: queries, clicks, impressions, indexing, CTR
  
• Google Business Profile: calls, website clicks, local engagement
  
• Call tracking software: call volume, source, quality filtering
  
• Looker Studio: monthly reporting dashboard
  

SEO execution and auditing:

• Screaming Frog: crawl, redirects, metadata, internal linking checks
  
• Ahrefs or Semrush: competitor research, keyword gaps, link opportunities
  
• PageSpeed Insights: mobile speed and Core Web Vitals checks
  
• BrightLocal or Whitespark: citation management and local audit support
  

Closing note:

From February 10, 2025 to July 31, 2025, this Tampa, Florida B2B commercial pest control company moved from inconsistent inbound demand to a stable flow of qualified quote requests.

Monthly quote requests increased from 24 in February 2025 to 76 in July 2025, supported by better commercial service pages, stronger local SEO signals, steady authority growth, and conversion improvements that made it easier for businesses to reach out.

This was consistent monthly execution with clean tracking, so every update had a clear reason and a measurable effect. 

Author: Vishal Kesarwani

Vishal Kesarwani is Founder and CEO at GoForAEO and an SEO specialist with 8+ years of experience helping businesses across the USA, UK, Canada, Australia, and other markets improve visibility, leads, and conversions. He has worked across 50+ industries, including eCommerce, IT, healthcare, and B2B, delivering SEO strategies aligned with how Google’s ranking systems assess relevance, quality, usability, and trust, and improving AI-driven search visibility through Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Vishal has written 1000+ articles across SEO and digital marketing. Read the full author profile: Vishal Kesarwani