SEO Case Study: How a Telecom Company Increased Business Inquiries by 260%
In March 2025, a B2B telecom company in Plano, Texas partnered with Goforaeo because their website was not producing steady business inquiries from Google. They offered strong services like business internet, VoIP, and managed connectivity, but search visibility was low for high intent keywords. We built a clear SEO system that increased qualified form fills and call inquiries month after month.
This case study covers the full timeline, the monthly work completed, and the measured results. All numbers below are tracked using GA4 events and call tracking so the inquiry growth is real, not guessed. By November 2025, business inquiries from organic search increased by 260% compared to the baseline month.
Project overview: dates, timeframe, location, and tracking setup
The campaign started on March 4, 2025, and the reporting below covers March 2025 through November 2025. The company is based in Plano, and most sales came from Plano and nearby business areas, so we built a strong local base first. Then we expanded into broader B2B searches across the Dallas area.
We tracked “business inquiries” only when a visitor showed strong intent. That meant a contact form submission, a click to call from mobile, or a call from a tracked number on key landing pages. This kept reporting clean and helped us focus on leads that sales teams actually want.
Project details:
- Location: Plano, Texas
- Timeframe: March 2025 to November 2025
- Start date: March 4, 2025
- Baseline month: March 2025
- Inquiry definition: form submits, click to call, tracked calls from SEO pages
Tools used for tracking and reporting
We kept the tool stack simple and practical, and we used tools only when they improved decisions. Google tools were the main truth source, and SEO tools helped us find gaps and fix issues faster.
Tools used:
- Google Analytics 4: conversion events, landing page performance
- Google Search Console: queries, impressions, clicks, indexing checks
- Google Tag Manager: clean event tracking for calls and forms
- CallRail: call tracking for SEO landing pages
- Screaming Frog: technical audits, internal linking checks
- Ahrefs or Semrush: keyword research, competitor gaps, link opportunities
- BrightLocal: local citation checks and local tracking
- PageSpeed Insights and Lighthouse: mobile speed improvements
- Looker Studio: monthly dashboards and reporting
- Microsoft Clarity: user behavior and friction spotting
Starting point: what was happening in March 2025
In March 2025, the telecom company had a professional website, but it was not built around how businesses search for telecom services. Many pages were broad, and several offers lived inside PDFs or short blurbs that Google could not rank well. On top of that, the site did not clearly target Plano based searches or service specific searches like business fiber, SIP trunking, or SD WAN.
We also found that high intent visitors had no clear path. Some pages had multiple CTAs, some had none, and the contact options were not consistent. For a telecom provider, trust and clarity matter a lot, so we improved structure first, then visibility.
Baseline metrics: March 2025
- Organic sessions: 9,600
- Business inquiries from organic: 65
- Organic inquiry conversion rate: 0.68%
- Google Business Profile actions: 140
- Keywords in top 3 positions: 4
- Keywords in positions 4 to 10: 22
Audit findings: the main issues we fixed first
The audit showed several small problems that together blocked growth. These were not dramatic issues like a site being down, but they were the kind that quietly hold back rankings and leads. Once we fixed them, new pages ranked faster and older pages started improving.
We also made sure the SEO plan matched how B2B buyers behave. Many business buyers compare providers, check coverage, and want quick answers on pricing signals, install timeline, and SLAs. We built pages that answer those questions in a simple way.
Key issues identified:
- Thin service pages that did not target specific telecom solutions
- No strong location signals for Plano and nearby business areas
- Index clutter from duplicate URLs and old campaign pages
- Weak internal linking between services, industries, and contact pages
- Mobile speed issues caused by heavy scripts and uncompressed assets
- PDF brochures ranking poorly and not pushing users into inquiries
Strategy: how we increased business inquiries through SEO
We used a straightforward plan built for lead generation, not just traffic. First, we fixed technical and local trust signals so Google could understand the business clearly. Then we built service pages that match intent, and we created location and industry pages that bring in ready to talk visitors.
We also improved conversion flow without redesigning the whole site. We kept changes practical: clearer CTAs, better proof placement, and simpler page structure. The result was more qualified traffic and a higher share of visitors turning into inquiries.
Phase 1: local SEO foundation for Plano
Plano based visibility mattered because many buyers want a provider who can support the area fast. We improved Google Business Profile, local pages, and citations so map and local results became a steady lead source. This also boosted trust for the main website pages.
Local SEO actions:
- Google Business Profile updates: categories, services, description, photos
- Consistent NAP across listings: name, address, phone
- Plano focused landing page improvements with real service coverage language
- Local FAQ sections: availability, install time, support hours
Phase 2: service pages built around real buying intent
Telecom searches are often specific and urgent. People search for fiber for business, dedicated internet, VoIP for teams, SIP trunks, managed networks, and backup connections. We created and upgraded pages so each high intent topic had a clear home page that could rank and convert.
We avoided complicated language and focused on simple answers. Each page included what the service is, who it is for, what problems it solves, and what the next step is. This made both Google and visitors more confident.
Service page work included:
- New pages for core services and solution packages
- Clear headings that match search intent
- FAQ blocks pulled from sales questions and Search Console queries
- Proof sections: uptime, support notes, client logos where allowed
Phase 3: internal linking that guides visitors to inquiry pages
Before this campaign, many visitors landed on a page and stopped there. We built internal paths so service pages link to industries, industries link to the right solution, and everything links to one clear inquiry action. This is a simple change that often boosts leads without needing massive traffic growth.
We also added “next step” sections that make sense for B2B. For example, download coverage info, request a quote, or book a site check. This kept visitors moving instead of bouncing.
Internal linking improvements:
- Service pages linking to the right industry pages
- Industry pages linking to the best matching service packages
- Portfolio or case style pages linking back to service pages
- Footer and navigation cleanup so key pages are easier to reach
Phase 4: conversion improvements for organic traffic
We improved the inquiry journey using small edits, not a full redesign. We reduced mixed CTAs, made mobile calls easier, and placed proof near inquiry sections. Telecom buyers want quick confirmation that they are talking to the right provider, so we made that obvious early.
We also cleaned up forms and made the inquiry options consistent. Some buyers prefer a call, others prefer a form, so we gave both in a clear layout.
Conversion updates added:
- One primary CTA per page section: request a quote or talk to sales
- Click to call button visible on mobile service pages
- Trust placement near CTAs: reviews, service notes, response time claims
- Short form fields focused on business needs, not unnecessary questions
Month by month work and results: March 2025 to November 2025
Each month below includes what we shipped and how performance changed. Metrics are monthly totals tracked through GA4, Search Console, and call tracking.
March 2025: baseline, technical cleanup list, and tracking fixes
We started on March 4, 2025 by validating conversion tracking for form submits and call clicks. Then we ran a full crawl to find duplicate pages, thin pages, and indexing issues. We also reviewed Search Console to identify the highest intent queries the site was missing.
Work completed in March 2025:
- GA4 and Tag Manager conversion tracking validation
- Crawl audit for index clutter, canonicals, redirects
- Keyword mapping for services and Plano intent terms
March 2025 results:
- Organic sessions: 9,600
- Business inquiries from organic: 65
- Google Business Profile actions: 140
April 2025: Plano local base and stronger core service pages
In April, we improved local signals and rebuilt the most important service pages. We added clearer headings, better service explanations, and simple FAQs based on real sales questions. We also cleaned citation inconsistencies that can weaken local trust.
Work completed in April 2025:
- Google Business Profile updates and weekly posting plan
- Citation cleanup for NAP consistency
- 6 core service pages upgraded with intent focused copy and CTAs
April 2025 results:
- Organic sessions: 10,800
- Business inquiries from organic: 78
- Google Business Profile actions: 162
May 2025: new solution pages and internal linking structure
In May, we created new solution pages for the services people actually search for. We also built a simple internal linking system so visitors move from service page to inquiry naturally. This is when we started seeing more consistent lead growth.
Work completed in May 2025:
- New pages launched: business fiber, dedicated internet, VoIP, SIP trunking
- Internal links added from older pages into new money pages
- Metadata improvements for higher click through rate from impressions
May 2025 results:
- Organic sessions: 12,500
- Business inquiries from organic: 92
- Google Business Profile actions: 188
June 2025: industry pages and proof improvements
In June, we built industry focused pages because many B2B buyers want a provider who understands their needs. We targeted industries common in Plano and nearby areas, like healthcare, professional services, and multi location offices. We also added proof blocks to reduce hesitation.
Work completed in June 2025:
- 5 industry pages created with matching service links
- Proof sections added: process steps, support coverage, client outcomes
- Form flow cleanup for smoother submissions
June 2025 results:
- Organic sessions: 14,300
- Business inquiries from organic: 110
- Google Business Profile actions: 214
July 2025: speed improvements and stronger local coverage signals
In July, we improved mobile speed and page stability because it impacts both rankings and conversions. We also expanded location signals beyond Plano while keeping them natural. This helped capture nearby searches without making the site feel spammy.
Work completed in July 2025:
- PageSpeed improvements: image compression, script cleanup, lazy loading
- Location support updates for nearby business areas
- FAQ expansion based on Search Console question style queries
July 2025 results:
- Organic sessions: 17,400
- Business inquiries from organic: 132
- Google Business Profile actions: 246
August 2025: comparison style content and page 2 ranking pushes
In August, we targeted keywords that were close to page 1. We improved page depth, added missing sections, and strengthened internal links from high traffic pages. We also created comparison style pages that help buyers choose between options.
Work completed in August 2025:
- Updates to 14 pages stuck in positions 11 to 20
- Comparison pages: dedicated internet vs broadband, VoIP vs legacy phone
- Call tracking refined to separate SEO calls from other channels
August 2025 results:
- Organic sessions: 20,600
- Business inquiries from organic: 158
- Google Business Profile actions: 278
September 2025: authority building and partner visibility
In September, we focused on credibility and authority. For telecom, trust signals matter, so we improved real world proof and earned a few relevant mentions through partnerships and local business networks. We also expanded content around install timelines and coverage checks.
Work completed in September 2025:
- 5 new referring domains earned from relevant local and industry sources
- Content added: install timeline, coverage checks, support expectations
- Schema improvements where relevant: local business, FAQ, breadcrumbs
September 2025 results:
- Organic sessions: 23,900
- Business inquiries from organic: 184
- Google Business Profile actions: 312
October 2025: conversion refinement on top landing pages
In October, we reviewed user behavior on the top organic landing pages and removed friction. We simplified CTAs, improved mobile call visibility, and tightened page sections that caused drop offs. This increased lead output without relying only on traffic growth.
Work completed in October 2025:
- Clarity review: scroll depth and click behavior
- CTA and form placement updates on top 10 service pages
- Internal link improvements from industry pages into core services
October 2025 results:
- Organic sessions: 27,100
- Business inquiries from organic: 205
- Google Business Profile actions: 340
November 2025: scaling what worked and consolidating overlaps
In November, we scaled the patterns that were producing leads. We consolidated overlapping pages so they stopped competing, and we expanded the best performing service pages with clearer answers. This helped rankings stabilize and kept lead volume strong.
Work completed in November 2025:
- Consolidated 6 overlapping pages into 3 stronger pages
- Expanded FAQs and proof sections on top converting pages
- Reporting cleanup: clearer lead attribution by landing page
November 2025 results:
- Organic sessions: 30,800
- Business inquiries from organic: 234
- Google Business Profile actions: 372
Before vs after proof: March 2025 vs November 2025
We used the same inquiry definition and the same tracking setup across the full timeframe. That is why the change is easy to verify and not inflated. The growth came from stronger local signals, better service pages, clearer internal paths, and conversion improvements.
March 2025 compared to November 2025:
- Organic sessions: 9,600 to 30,800
- Business inquiries from organic: 65 to 234
- Inquiry growth from organic: 260% increase
- Organic inquiry conversion rate: 0.68% to 0.76%
- Keywords in top 3 positions: 4 to 19
- Keywords in positions 4 to 10: 22 to 61
Why business inquiries increased, not just traffic
This worked because we targeted the right kind of search demand. The new service and industry pages brought visitors who were already looking for a telecom provider, not casual readers. Local work improved map and local visibility, which often produces quick calls and quote requests.
The conversion flow also became clearer. Visitors saw proof, understood what happens next, and could call or submit a form without hunting for contact options. In B2B telecom, that clarity often decides whether a visitor becomes a real lead.
Tools used: what we used and how it helped
We used tools to make decisions faster and to prove results clearly. Google tools showed what queries were growing and what pages were converting. Technical tools helped fix crawl and indexing issues that hold back telecom sites.
Tools used in this campaign:
- Google Analytics 4 and Google Tag Manager: inquiry tracking for calls and forms
- Google Search Console: query expansion, CTR, indexing validation
- CallRail: call source tracking from SEO pages
- Screaming Frog: technical crawl audits and internal link checks
- Ahrefs or Semrush: keyword gaps, competitor research, link opportunities
- BrightLocal: local citations and local tracking
- PageSpeed Insights and Lighthouse: mobile performance fixes
- Looker Studio: monthly reporting dashboard
- Microsoft Clarity: behavior insights for landing page improvements
Closing note for Goforaeo website visitors
This Plano telecom company increased business inquiries from organic search by 260% from March 2025 to November 2025 by improving local trust signals, building intent based service pages, strengthening internal linking, and refining conversions. The results were tracked through GA4 and call tracking, with monthly execution and monthly proof.