Portrait of Vishal Kesarwani, Author, Founder and CEO at GoForAEO

Vishal Kesarwani

Author, Founder & CEO at GoForAEO  ·  8+ Years of Experience

USA, UK & Global Markets AEO & GEO Specialist Healthcare SEO eCommerce SEO B2B & IT SEO
  • 8+Years Experience
  • 50+Industries Served
  • 1000+Articles Written
  • +132%Best ROAS Growth
  • +128%Best Lead Growth

About Vishal

Vishal Kesarwani is an SEO and digital marketing professional with 8+ years of experience helping businesses across the USA, UK, Canada, Australia, and other international markets improve visibility, traffic quality, leads, and conversions through data-driven strategies.

As the Chief Executive Officer at GoForAEO (Apr 2017 to Present), Vishal helps eCommerce and lead generation brands build predictable growth through structured SEO systems, continuous optimization, and clear performance measurement. He works extensively across healthcare, local services, IT, B2B, and eCommerce, where visibility, trust, and appointment driven conversions are critical.

Vishal is a full time writer at GoForAEO and has written 1000+ articles on SEO and digital marketing. His content aligns with search intent and business goals and is optimized for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to improve visibility across AI driven search experiences.

Before GoForAEO, he worked as a Sr. SEO Executive at Next Olive Technologies (Nov 2013 to Sep 2016), focusing on SEO led content and on page optimization to improve organic visibility and support lead generation for IT services.

Certifications & Badges

Strategic Approach

Vishal runs SEO as a structured growth system built around how Google evaluates and ranks pages. The focus is to improve visibility and traffic quality, then convert that demand into leads, appointments, and revenue.

Instead of chasing short term tactics, the approach is aligned with Google's core ranking principles: relevance to search intent, content quality and usefulness, strong technical foundations, clear site structure, and credibility signals. Strategy adapts as algorithm updates roll out by monitoring performance patterns and strengthening the underlying fundamentals that remain consistent over time.

Campaign Execution Framework

Step 01

Baseline Audit & Opportunity Diagnosis

  • Indexing & crawl review (coverage, duplication, canonicals)
  • Site architecture & internal linking flow analysis
  • Page experience & mobile usability checks
  • Search Console & analytics review
  • Competitor gap analysis
Step 02

Intent Mapping & Content Architecture

  • Keyword research mapped to intent types
  • Topic clustering to build authority across themes
  • Page mapping to reduce keyword cannibalization
  • Content planning connecting informational to money pages
Step 03

Technical SEO Foundations

  • Crawl efficiency & indexing improvements
  • Canonicals, redirects, sitemaps & structure
  • Internal linking frameworks for authority flow
  • Structured data (Organization, Service, FAQPage)
Step 04

On Page Optimization

  • Intent aligned titles, headings & page structure
  • Content improvements for helpfulness & depth
  • CTR improvements through better snippet alignment
  • Conversion optimization via CTAs & trust elements
Step 05

Authority Building & Trust Signals

  • Digital PR & link building (quality & relevance focused)
  • Asset driven outreach & relationship based acquisition
  • Brand & entity consistency for credibility
  • Trust first improvements for healthcare & YMYL
Step 06

Measurement & Continuous Optimization

  • KPI reporting tied to leads, appointments & revenue
  • Monthly reviews for rankings, CTR & conversions
  • Ongoing content refreshes & CRO improvements

Industry Specific Expertise

Healthcare SEO

  • Separate page intent for symptoms, conditions & booking
  • Trust & reliability signals for provider and service info
  • Service pages built for patient intent & appointment readiness
  • Local visibility support for location based discovery
  • Appointment conversion optimization (form reduction, CTAs)

Local Services SEO

  • Service + location architecture for city and neighborhood searches
  • Local relevance signals & supporting content strategy
  • Prominence building through brand signals & review systems
  • Local landing pages optimized for calls & quote requests
  • Mobile first conversion improvements

IT & B2B SEO

  • Topic cluster planning for authority & ranking stability
  • Content mapped to evaluation stage buyer intent
  • Lead quality focus targeting high intent queries
  • Product & service page optimization for conversion paths
  • Measurement focused on qualified leads & pipeline

eCommerce SEO

  • Index quality management for duplication control
  • Category & collection optimization for commercial queries
  • Faceted navigation & parameter handling for crawl budget
  • Internal linking & category hierarchy for authority flow
  • Performance & UX improvements for conversion rate