Vishal Kesarwani, Founder and CEO at GoForAEO

Vishal Kesarwani is an SEO and digital marketing professional with 8+ years of experience helping businesses across the USA, UK, Canada, Australia, and other international markets improve visibility, traffic quality, leads, and conversions through data-driven strategies.

As the Chief Executive Officer at GoForAEO (Apr 2017 to Present), Vishal helps eCommerce and lead-generation brands build predictable growth through structured SEO systems, continuous optimization, and clear performance measurement. He works extensively across healthcare, local services, IT, B2B, and eCommerce, where visibility, trust, and appointment-driven conversions are critical.

Vishal is a full-time writer at GoForAEO and has written 1000+ articles on SEO and digital marketing, including healthcare SEO, B2B SEO, local SEO, and eCommerce SEO. His experience spans 50+ industries, and his writing is designed to generate qualified leads and conversions. His content aligns with search intent and business goals and is optimized for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to improve visibility across AI-driven search experiences.

His approach combines deep research, clear prioritization, technical and on-page improvements, and consistent measurement to ensure every activity ties back to outcomes that matter: visibility, pipeline, and revenue.

Before GoForAEO, he worked as a Sr. SEO Executive at Next Olive Technologies (Nov 2013 to Sep 2016), focusing on SEO-led content and on-page optimization to improve organic visibility and support lead generation for IT services. His work included keyword research, topic clustering, content briefs, creating and optimizing landing pages and blogs, and collaborating with content, design, and development teams to improve site structure, user experience, and performance.

Areas of Expertise

SEO Strategy
Technical SEO
Keyword Research
Content Creation and Optimization
Digital PR and Link Building
Google Ads (Paid Search)
Conversion Rate Optimization (CRO)
Local SEO

Results and Impact

+128% organic leads in 6 months (B2B SaaS)
+84% qualified demo leads in 4 months (B2B services)
+116% appointment leads in 6 months (Healthcare clinic)
+72% non-brand traffic in 3 months (Local services)
+132% ROAS improvement in 3 months (eCommerce)

Approach

Vishal runs SEO as a structured growth system built around how Google evaluates and ranks pages. The focus is to improve visibility and traffic quality, then convert that demand into leads, appointments, and revenue.

Instead of chasing short-term tactics, the approach is aligned with Google’s core ranking principles, including relevance to search intent, content quality and usefulness, strong technical foundations, clear site structure, and credibility signals across the website. Vishal adapts strategy as algorithm updates roll out by monitoring performance patterns and strengthening the underlying fundamentals that remain consistent over time.

How Vishal Executes SEO Campaigns

1) Baseline Audit and Opportunity Diagnosis

Indexing and crawl review (coverage issues, duplication, canonicals, parameters)
Site architecture and internal linking flow to prioritize high-value pages
Page experience checks including performance and mobile usability
Search Console and analytics review to isolate high-impact pages, CTR loss, and conversion drop-offs
Competitor gap analysis based on what ranks and why it ranks

2) Intent Mapping and Content Architecture

Keyword research mapped to intent types (informational, commercial, transactional, local)
Topic clustering to build authority across themes, not isolated pages
Page mapping to reduce keyword cannibalization and strengthen relevance
Content planning that connects informational content to service and money pages with internal linking

3) Technical SEO Foundations

Crawl efficiency and indexing improvements
Canonicals, redirects, sitemaps, and on-site structure improvements
Internal linking frameworks to pass relevance and authority to core pages
Structured data support where it improves clarity (Organization, Service, FAQPage, Breadcrumbs)

4) On-Page Optimization for Rankings and Conversions

Intent-aligned titles, headings, and page structure
Content improvements that increase helpfulness, clarity, and depth
CTR improvements through better snippet alignment
Conversion optimization through CTAs, trust elements, and friction reduction

5) Authority Building and Trust Signals

Digital PR and link building focused on quality and relevance
Asset-driven outreach and relationship-based link acquisition
Brand and entity consistency to strengthen credibility signals
Trust-first improvements for industries where credibility matters, including healthcare

6) Measurement and Continuous Optimization

KPI reporting tied to outcomes such as leads, appointments, and revenue
Monthly reviews for rankings, CTR, conversions, and content performance
Ongoing content refreshes, internal link updates, and CRO improvements

Industry-Specific Approach and Google Algorithm Alignment

Vishal adapts execution by industry because different query types require different ranking signals. The core stays consistent: technical clarity, intent match, helpful content, and trust. The strategy is adjusted based on how Google ranking systems surface results for local intent, information quality, and commercial discovery.

Healthcare SEO

Separate page intent for symptoms, conditions, treatments, and booking searches to avoid internal competition
Trust and reliability signals through clear provider and service information and consistent site-wide quality
Service and condition page structure built for patient intent and appointment readiness
Local visibility support for location-based discovery where applicable
Technical foundations to support crawling, indexing, and internal linking between informational and appointment pages
Content upgrades that improve clarity, completeness, and user confidence
Appointment conversion optimization including form reduction, CTA placement, and call tracking alignment

Local Services SEO

Service plus location architecture built for city and neighborhood searches without thin duplication
Local relevance signals through category clarity, on-page coverage, and supporting content
Internal linking that strengthens service priority and improves crawl flow across location pages
Prominence-building through ethical brand signals and review acquisition systems
Local landing page optimization for calls, quote requests, and bookings
CTR improvements through better titles, headings, and intent matching
Mobile-first conversion improvements to reduce friction and increase contact rate

IT and B2B SEO

Topic cluster planning to build authority and long-term ranking stability
Content mapped to evaluation-stage intent such as comparisons, alternatives, and vendor selection
Lead quality focus by targeting high-intent queries, not only top-of-funnel traffic
Product and service page optimization for clearer positioning, proof, and conversion paths
Internal linking that routes authority and users toward consultation and demo pages
Content refresh and consolidation to reduce cannibalization and strengthen core pages
Measurement focused on qualified leads, conversion rate, and pipeline contribution

eCommerce SEO

Index quality management for duplication control and crawl prioritization
Category and collection optimization for high-intent commercial queries
Product page enhancements for relevance, clarity, internal linking, and conversion
Faceted navigation and parameter handling to protect crawl budget and index quality
Internal linking and category hierarchy improvements to push authority into money pages
Content that supports buying journeys and improves non-brand discovery
Performance and UX improvements that support competitiveness and conversion rate